Vice Media Was Built on a Bluff


99 bookmarks. First posted by aebraddy 9 days ago.


Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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3 days ago by johnrclark
For almost 25 years, Shane Smith’s plan for Vice was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded.
media  advertising  longform 
3 days ago by SimonHurtz
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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3 days ago by louderthan10
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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4 days ago by broderboy
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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5 days ago by ree
A 2017 report funded by Google found that among 122 brands, teenagers found Vice to be the second-least cool, less than Yahoo
vice 
5 days ago by ronnussey
Funny how I thought it’d be so cool to work for a company like this. Only to read later on it was in shambles. Reality vs expectations. Remember talking to Amy and thinking how it’d be cool
media  story 
6 days ago by christopherming
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.
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6 days ago by WFreeland
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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6 days ago by dylan
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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6 days ago by anatomatic
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.
6 days ago by AnthonyBaker
For almost 25 years, Shane Smith’s plan for Vice was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded.
journalism  media 
7 days ago by jorgebarba
For almost 25 years, Shane Smith’s plan for Vice Media was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded.
vice  media  history  sales 
7 days ago by xer0x
New York Magazine
6/10/18
article  profile  journalism  digital  youth  culture  metoo 
7 days ago by seandanaher
For almost 25 years, Shane Smith’s plan for Vice Media was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded.
7 days ago by mrbill
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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7 days ago by granth
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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7 days ago by Shurs
The years since, however, have tested Smith’s long run of predicting extraordinary success and then realizing it. This past December, the New York Times published an investigation into sexual misconduct across the company, and two months later, the Journal reported that Vice had missed its annual revenue target by $100 million. With traffic to its sites growing modestly, and Viceland, its two-year-old cable channel, still struggling to deliver on Smith’s promise to bring millennials back to television, it was not unreasonable to wonder whether Vice truly did have a better hold on the attention of young people than any other company — and, if not, how it could possibly be worth so much money. Smith, who had expected to sell the company in 2016, entered this year with no obvious buyers in sight, and future investment rounds more difficult to come by; even some of its advocates were unwilling to bet Vice was worth what it had been just a year prior. “How do you scale the essence of a punk-rock magazine into a multibillion-dollar media company? There is no real answer,” a former Vice executive who remains fond of the brand told me. “At some point, what got you there isn’t what you are.”
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7 days ago by dancall
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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7 days ago by timwburch
Background on Gavin McInnes

Also

Brad Fredricks, the company’s director of marketing from 2007 to 2008, said that he was given a mandate to boost traffic and did so by purchasing ads on torrent sites and other high-traffic corners of the web, often featuring “photos of some hot chick with big boobs bouncing up and down.” Fredricks says the strategy boosted Vice’s traffic from a few hundred thousand visitors per month to several million, while obfuscating who the audience actually was. “Advertisers are assuming these are the tastemakers, not some horny guy who clicked on a dark-web link,” Fredricks says.

In 2016, Variety reported that more than half of the traffic Vice claimed as its own on Comscore came from “the digital equivalent of mortgage-backed securities”: The company had struck deals with a number of spam-y websites like OMGFacts and Distractify — along with The Awl and Modern Farmer — that allowed Vice to count their traffic as its own in exchange for selling ads on their behalf. Vice no longer works with OMGFacts or Distractify, but more than half of Vice Media’s traffic on Comscore today comes from a similar arrangement with ranker.com, a site that publishes lists like “The Best Websites to Waste Your Time On,” on which ranker.com was ranked No. 2
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8 days ago by henryfarrell
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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8 days ago by elivz
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.
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8 days ago by Goldmanjordan
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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8 days ago by nimprojects
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. via Pocket
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8 days ago by cthorpe
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. via Pocket
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8 days ago by michaelkpate
A Company Built on a Bluff via Instapaper https://ift.tt/2sYvw5R
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8 days ago by craniac
Contour by Getty Images. It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media.…
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8 days ago by mattl
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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8 days ago by yudha87
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. via Pocket
8 days ago by laurajnash
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. via Pocket
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8 days ago by dubo
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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8 days ago by adamparnes
"In 2014, Smith had predicted that Vice’s revenue would reach $1 billion the following year and said that the company was “throwing off so much money” at profit margins of 34 percent. It isn’t. Last year’s disappointing revenue numbers — it grew, but was $100 million lower than Vice’s internal $805 million target, according to the Journal — didn’t include the fallout from the Times story and the subsequent dissolution of a planned partnership with Vogue. Ally Bank said it would “pause” its work with the company, and one major alcohol supplier recently ordered its marketing team to pull its business from Vice. Employees at Virtue say they have spent considerable time this year assuring clients the company was changing, that many have stuck with them, and 13 new ones have arrived. When I asked Dominique Delport, the chief revenue officer, whether the company was profitable, he declined to say and suggested that dollar figures were the wrong way to think about Vice. “The company profit is to everybody who watches Vice, because they feel smarter,” he said. Delport added that he was “aggressively optimistic” about the company’s future, then sat back in his chair and said, “I sleep well.”"
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8 days ago by poploser
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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8 days ago by edmadrid
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. Visitors were still required to…
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8 days ago by ashaw
some of your friends were already this fucked
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8 days ago by maura
It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media. via Pocket
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8 days ago by Werderbach
Reeves Wiedeman/New York, June 10, 2018.
vice 
8 days ago by markcoddington
Vice Media Was Built on a Bluff. What Happens When It Gets Called? // Fantastic #longread h…
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8 days ago by Cmacmurchy
The reality is that there was never any specific plan that took us anywhere,” says Suroosh Alvi, of the company’s past 24 years. “We have not followed any path other than growth. We didn’t adhere to any business philosophy other than ‘survive.’ ” He calls Vice “the largest youth media company in the world,” standing at “the pinnacle of new media. Which, ironically, is just our beginning.” But Tom Punch, the company’s global chief creative and commercial officer, told one employee last year that Vice executives were well aware the company had lost its cool. A 2017 report funded by Google found that among 122 brands, teenagers found Vice to be the second-least cool, less than Yahoo, the Sunglass Hut, and JCPenney
%longform  #$#cons  #$#journalism 
8 days ago by lemeb
Good long read > Vice Was Built on a Bluff. What Happens When It Gets Called? via
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8 days ago by versoe