Inside Facebook's Hellish Two Years—and Mark Zuckerberg's Struggle to Fix it All | WIRED


199 bookmarks. First posted by skinnyj february 2018.


One current employee asked that a WIRED reporter turn off his phone so the company would have a harder time tracking whether it had been near the phones of anyone from Facebook.

But if anyone inside Facebook is unconvinced by religion, there is also Section 230 of the 1996 Communications Decency Act to recommend the idea. This is the section of US law that shelters internet intermediaries from liability for the content their users post.

As often happens when outsiders meet with Facebook, people used the time to try to figure out how they could get more followers for their own pages.

This newfound appreciation for the concerns of journalists did not, however, extend to the journalists on Facebook’s own Trending Topics team. In late August, everyone on the team was told that their jobs were being eliminated. Simultaneously, authority over the algorithm shifted to a team of engineers based in Seattle. Very quickly the module started to surface lies and fiction. A headline days later read, “Fox News Exposes Traitor Megyn Kelly, Kicks Her Out For Backing Hillary."

Employees’ bonuses can be based largely on whether Facebook hits certain growth and revenue targets, which gives people an extra incentive not to worry too much about things that are otherwise good for engagement. And then there was the ever-present issue of Section 230 of the 1996 Communications Decency Act. If the company started taking responsibility for fake news, it might have to take responsibility for a lot more. Facebook had plenty of reasons to keep its head in the sand.

between Zuckerberg’s conference room (called the Aquarium) and Sandberg’s (called Only Good News)
facebook 
2 days ago by elrob
Interesting read, except for the conclusive words indirectly suggesting that publishers like Murdoch care for the truth. Anyone who was ever exposed to British tabloids (or Cold War kompromat, I guess) has known fake news for decades.

Also, quite significant that Facebook and the like are called 'social media' instead of 'social networks' (which was the case in the first few years, and is still the case in many languages like French).
web:facebook  journalism  web:social-networks 
5 weeks ago by phnk
Inside Facebook's Two Years of Hell One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
Instapaper  from instapaper
8 weeks ago by jt.http
For two years, Facebook has been hijacked, vilified, and besieged. Here's the inside story of the struggle.
facebook  politics  socialmedia  media 
10 weeks ago by lkovanen
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
12 weeks ago by rolphrecto
Inside Facebook's Two Years of Hell

One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
Instapaper 
february 2018 by zephoria
Inside Facebook's Two Years of Hell via Instapaper http://ift.tt/2EWelaQ
from-instapaper  archive 
february 2018 by lavallee
Zuckerberg had reason to take the meeting especially seriously, according to a former Facebook executive, because he had firsthand knowledge of Murdoch’s skill in the dark arts. Back in 2007, Facebook had come under criticism from 49 state attorneys general for failing to protect young Facebook users from sexual predators and inappropriate content. Concerned parents had written to Connecticut attorney general Richard Blumenthal, who opened an investigation, and to The New York Times, which published a story. But according to a former Facebook executive in a position to know, the company believed that many of the Facebook accounts and the predatory behavior the letters referenced were fakes, traceable to News Corp lawyers or others working for Murdoch, who owned Facebook’s biggest competitor, MySpace. “We traced the creation of the Facebook accounts to IP addresses at the Apple store a block away from the MySpace offices in Santa Monica,” the executive says. “Facebook then traced intera
facebook 
february 2018 by dsongman
Inside the Two Years That Shook Facebook—and the World
artikel  readitlater 
february 2018 by webhamsterz
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by urbansheep
For two years, Facebook has been hijacked, vilified, and besieged. Here's the inside story of the struggle.
politics  facebook  socialmedia  tech 
february 2018 by ravynash
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures.
Archive 
february 2018 by josephaleo
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by dwuziu
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by marcinignac
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by sneak
How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all.
ONE DAY IN late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had crossed out the words “Black Lives Matter” and replaced them with “All Lives Matter.” Zuckerberg wanted whoever was responsible to cut it out.
“ ‘Black Lives Matter’ doesn’t mean other lives don’t,” he wrote. “We’ve never had rules around what people can write on our walls,” the memo went on. But “crossing out something means silencing speech, or that one person’s speech is more important than another’s.” The defacement, he said, was being investigated.
facebook  fake_news  politics  racism 
february 2018 by rgl7194
For two years, Facebook has been hijacked, vilified, and besieged. Here's the inside story of the struggle.
social+media  Putin  conspiracy+theories  russia  Google  propaganda  trolls  Trump  zuckerberg  facebook  disinformation  Twitter 
february 2018 by mjb
Massive look at how Facebook has dealt with fake news problem and Russia from 2015 - 2018
facebook 
february 2018 by christopherming
Finally made time to read this. Every paragraph is a must read. Hats off to &
from twitter_favs
february 2018 by david.nguyen
Mark Zuckerberg, according to people who know him, prefers to think about the future. He’s less interested in the news industry’s problems right now; he’s interested in the problems five or 20 years from now. The editors of major media companies, on the other hand, are worried about their next quarter—maybe even their next phone call. When they bring lunch back to their desks, they know not to buy green bananas.
Profile 
february 2018 by abemaingi
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by zsoltika
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by kohlmannj
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. via Pocket
Pocket 
february 2018 by tonyhue
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by stoleaglance
To numerous people at the company, the announcement marked a huge departure. Facebook was putting a car in reverse that had been driving at full speed in one direction for 14 years. Since the beginning, Zuckerberg’s ambition had been to create another internet, or perhaps another world, inside of Facebook, and to get people to use it as much as possible. The business model was based on advertising, and advertising was insatiably hungry for people’s time. But now Zuckerberg said he expected these new changes to News Feed would make people use Facebook less.
facebook  news 
february 2018 by igrigorik
How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all.
business  technology  media  facebook 
february 2018 by rchrd_h
Inside Facebook's Two Years of Hell via Instapaper http://ift.tt/2EWelaQ
read2017  articles2017 
february 2018 by heff100
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. via Pocket
pocket  favorites 
february 2018 by bschlagel
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by toph
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. via Pocket
Pocket 
february 2018 by LaptopHeaven
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures.
facebook  politics 
february 2018 by neilscott
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by iany
In the company’s early days, “move fast and break things” wasn’t just a piece of advice to his developers; it was a philosophy that served to resolve countless delicate trade-offs—many of them involving user privacy—in ways that best favored the platform’s growth. Very soon after the election, a team of employees started working on something called the News Feed Integrity Task Force, inspired by a sense, one of them told WIRED, that hyperpartisan misinformation was “a disease that’s creeping into the entire platform.” The group, which included Mosseri and Anker, began to meet every day, using whiteboards to outline different ways they could respond to the fake-news crisis. Harris recommended that the CEOs of the big tech companies be called in, to create a dramatic scene in which they all stood in a neat row swearing an oath with their right hands in the air, roughly the way tobacco executives had been forced to do a generation earlier. “I want to be clear about what our priority is: Protecting our community is more important than maximizing our profits.” What the company really seeks is for users to find their experience to be “time well spent,” Zuckerberg said—using the three words that have become Tristan Harris’ calling card, and the name of his nonprofit. That New Year’s challenge, it turned out, was a bit of carefully considered choreography setting up a series of announcements, starting with a declaration the following week that the News Feed algorithm would be rejigge
february 2018 by sechilds
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by pwarnock
How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all.
facebook  nicholasthompson  fredvogalstein 
february 2018 by iankennedy
"Facebook prides itself on being a place where people love to work. But Fearnow and his team weren’t the happiest lot. They were contract employees hired through a company called BCforward, and every day was full of little reminders that they weren’t really part of Facebook. Plus, the young journalists knew their jobs were doomed from the start."
february 2018 by jonerp
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by louderthan10
For two years, Facebook has been hijacked, vilified, and besieged. Here's the inside story of the struggle.
facebook  politics  platforms 
february 2018 by javierruiz
QUOTE The company is experimenting with giving publishers more control over paywalls and allowing them to feature their logos more prominently to reestablish the brand identities that Facebook flattened years ago. One somewhat hostile outside suggestion has come from Facebook’s old antagonist Murdoch, who said in late January that if Facebook truly valued “trustworthy” publishers, it should pay them carriage fees. The fate that Facebook really cares about, however, is its own. It was built on the power of network effects: You joined because everyone else was joining. But network effects can be just as powerful in driving people off a platform. Zuckerberg understands this viscerally.
3PW  RL 
february 2018 by lafgrp
RT : I can't think of anyone who subscribes to my feed who doesn't need to read this.
from twitter
february 2018 by kcarruthers
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures.
pocket  twitter 
february 2018 by psanwikarja
The confused realization inside Facebook that delayed its understanding of how newsfeeds affect rational decisions.
from twitter
february 2018 by topgold
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message…
from instapaper
february 2018 by mattl
Facebook coming to terms with itself and the election: the article I mentioned in class. https://t.co/IK2QkcQ3VL #beduc566
beduc566 
february 2018 by jvangalen
Capitalists sell their enemies rope.
sv  culture  tech 
february 2018 by austinz