Inside Google’s plan to make the whole web as fast as AMP - The Verge


28 bookmarks. First posted by TypingPixels march 2018.


In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology inspired by its Accelerated Mobile Pages (AMP) framework. via Pocket
march 2018 by tonyhue

wasn’t like we invented AMP because we wanted to control everything, like people assume,” he says. Instead, he argues, go back and look at how dire the state of the mobile web was a few years ago, before AMP’s inception. It sucked — in fact, Nilay Patel published a story on this very website titled “The mobile web sucks” in 2015. He was right. Apple and Facebook dealt with that problem by creating proprietary formats and then convinced publishers to distribute their news in those formats on their platforms. As Nilay wrote:

Taken together, Apple News and Facebook Instant Articles are the saddest refutation of the open web revolution possible: they are incompatible proprietary publishing systems entirely under the control of huge corporations, neither of which particularly understands publishing or media.
Besbris saw things the same way: “The trend in the industry at the time was the simple way of solving these problems, where you guaranteed that you could control the experience … but that comes at the cost of the web.” So Google’s solution was AMP, a framework that was designed to make the web as good as those platforms so that the web would actually have a shot at competing with Apple and Facebook.
#j66industryInsight  #insight  #insight__Mobile 
march 2018 by bradfranklin
Can the most contentious piece of the web form the basis of a new standard?
google  web  standard  performance 
march 2018 by Gwendoux
es” (like what you might read on Facebook or Apple News). The idea is that when you click a link on those other platforms, you don’t
march 2018 by garison
This is a (weirdly PR-esque?) post from The Verge, covering Google AMP’s recent announcement to open up some AMP-exclusive privileges to the rest of the web.
google  googleamp  web 
march 2018 by beep
In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology…
web  from instapaper
march 2018 by mudkip
Can the most contentious piece of the web form the basis of a new standard?
google  web 
march 2018 by SimonHurtz
Despite all those problems, here’s what is impressive about AMP: when you publish a webpage, it can be served from any caching server. But that’s not what really makes it fast; what truly makes a difference is that it can load nearly instantly because it’s already been preloaded in the background. And yet, despite that preloading, you don’t count as a visitor and the publisher doesn’t get to set any cookies or do any tracking until you click. And you can trust that the cached, instantly loaded page that’s sitting inside Google search or Twitter is faithful to its canonical source, even if that source was updated after it was first published.
google  web  2018 
march 2018 by elrob
In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology…
from instapaper
march 2018 by mathewi
Can the most contentious piece of the web form the basis of a new standard?
google  amp 
march 2018 by iankennedy
Can the most contentious piece of the web form the basis of a new standard?
AMP  Google  standard  clevermarks 
march 2018 by nhoizey
Google says it is taking the lessons it has learned from AMP and is applying them to web standards that could allow instant loading for non-AMP web content
march 2018 by joeo10
In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology…
from instapaper
march 2018 by kohlmannj
I am pretty sure is the only person who really understands what Google is trying to do with AMP.
from twitter_favs
march 2018 by electroponix
Inside Google’s plan to make the whole web as fast as AMP via Instapaper http://ift.tt/2tufvIA
IFTTT  Instapaper  Archive  Article 
march 2018 by TypingPixels