Facebook hired a full-time pollster to monitor Zuckerberg’s approval ratings - The Verge


22 bookmarks. First posted by trisignia february 2018.


if I join the company, and I’m regularly taking the pulse of Americans to Mark, maybe, just maybe that could change the way the company does business. I worked there for six months and I realized that even on the inside, I was not going to be able to change the way that the company does business. I couldn’t change the values. I couldn’t change the culture. I was probably far too optimistic.”
12 weeks ago by branyon
"Even the president of the United States has checks and balances. At Facebook, it’s really this one person."
from twitter
february 2018 by mvtango
A new entry in “He’s running”
from twitter_favs
february 2018 by NeoNacho
Casey Newton:
<p>“Facebook is Mark, and Mark is Facebook,” McGinn says. “Mark has 60% voting rights for Facebook. So you have one individual, 33 years old, who has basically full control of the experience of 2 billion people around the world. That’s unprecedented. Even the president of the United States has checks and balances. At Facebook, it’s really this one person.”

McGinn declined to discuss the results of his polling at Facebook, saying nondisclosure agreements prevented him from doing so. But he said he decided to leave the company after only six months after coming to believe that Facebook had a negative effect on the world.

“I joined Facebook hoping to have an impact from the inside,” he says. “I thought, here’s this huge machine that has a tremendous influence on society, and there’s nothing I can do as an outsider. But if I join the company, and I’m regularly taking the pulse of Americans to Mark, maybe, just maybe that could change the way the company does business. I worked there for six months and I realized that even on the inside, I was not going to be able to change the way that the company does business. I couldn’t change the values. I couldn’t change the culture. I was probably far too optimistic.”

After McGinn left Facebook, he founded a new market research firm named Honest Data. On January 27th, he posted the results of a poll he had conducted regarding opinions of Facebook. The poll, which surveyed 2,000 Americans using Google Consumer Surveys, asked respondents to evaluate a list of companies and mark which ones “are having a negative impact on society.” Among tech companies, 32% of Americans said Facebook is harmful. A separate survey, which placed Facebook among other large brands including Walmart, McDonald’s, and Marlboro, found that 27% said it is harmful.</p>
Facebook  polling 
february 2018 by charlesarthur
A pollster Facebook hired in April '17, who quit after 6 months, says his role was to measure Zuckerberg's approval ratings and track speeches amid US tour
february 2018 by joeo10
Survey says, Facebook is worse than McDonald's but better than Marlboro.
february 2018 by leolaporte
Facebook hired Tavis McGinn to measure Mark Zuckerberg and Sheryl Sandberg’s likability. He quit after six months
wtf  tech 
february 2018 by lsrgt
via The Verge - All Posts http://ift.tt/1jLudMg
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february 2018 by stuartdredge
Photo by Nick Statt / The Verge Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at…
from instapaper
february 2018 by AramZS
Photo by Nick Statt / The Verge Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at…
from instapaper
february 2018 by kohlmannj
Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. via Pocket
IFTTT  Pocket  bitly  drudge  report  feed  esoteric  feedly  news  today  politics 
february 2018 by Buffalo_Goku
Favorite tweet:

Facebook hired a full-time pollster to monitor Zuckerberg’s approval ratings. via @verge https://t.co/UvW7Gs7dpb

— Recode (@Recode) February 6, 2018
IFTTT  Twitter 
february 2018 by chetan
Photo by Nick Statt / The Verge Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at…
from instapaper
february 2018 by mathewi
Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. via Pocket
IFTTT  Pocket 
february 2018 by trisignia