Jobs-to-Be-Done in Your UX Toolbox ◆ 24 ways


25 bookmarks. First posted by locuna 14 days ago.


Alan Klement is credited for coming up with the term “job story” to describe the framing of jobs for product design by the team at Intercom:

“When … I want to … so I can ….”

Unlike a user story that traditionally frames a requirement around personas, job stories frame the user need based on the situation and context.
ux  ucd  Usability  projectdesign 
18 hours ago by miaridge
Steph Troeth 4 Dec ember 2017 Published in UX Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from…
5 days ago by studiomohawk
Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”.
ux  jobs 
9 days ago by neilscott
Jobs-to-Be-Done in Your UX Toolbox Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. via Pocket
ifttt  pocket  article  business  design  research  startup  ux 
10 days ago by jeremyday
4 Dec ember 2017 Published in UX Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore…
from instapaper
10 days ago by pelles
RT : Day 4: Jobs-to-Be-Done in Your UX Toolbox by Steph Troeth
from twitter
11 days ago by oli
Day 4: Jobs-to-Be-Done in Your UX Toolbox by Steph Troeth @sniffles
12 days ago by wesleythill
Jobs-to-Be-Done in Your UX Toolbox http://mrjoe.co/2ATZFcQ a great introduction from @sniffles
IFTTT  Buffer 
12 days ago by mrj0e
Steph Troeth rallies the workshop elves around an idea for revolutionising their worksheets and giving them a new way to think about approaching each job. One thing’s for certain, as Christmas approaches there’s always plenty of jobs to be done. Brought to you by The CSS Layout Workshop. Does developing layouts with CSS seem like hard work? How much time could you save without all the trial and error? Are you ready to really learn CSS layout? Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Even so, Don Norman pointed out that perhaps Levitt “stopped too soon” at what the real customer goal might be. In the “The Design of Everyday Things”, he wrote: “Levitt’s example of the drill implying that the goal is really a hole is only partially correct, however. When people go to a store to buy a drill, that is not their real goal. But why would anyone want a quarter-inch hole? Clearly that is an intermediate goal. Perhaps they wanted to hang shelves on the wall. Levitt stopped too soon. Once you realize that they don’t really want the drill, you realize that perhaps they don’t really want the hole, either: they want to install their bookshelves. Why not develop methods that don’t require holes? Or perhaps books that don’t require bookshelves.” In other words, a “job” in JTBD lingo is a way to express a user need or provide a customer-centric problem frame that’s independent of a solution. As Tony Ulwick says: “A job is stable, it doesn’t change over time.” An example of a job is “tiding you over from breakfast to lunch.” You could hire a donut, a flapjack or a banana for that mid-morning snack—whatever does the job. If you can arrive at a clearly identified primary job (and likely some secondary ones too), you can be more creative in how you come up with an effective solution while keeping the customer problem in focus. The team at Intercom wrote a book on their application of JTBD. In it, Des Traynor cleverly characterised how JTBD provides a different way to think about solutions that compete for the same job: “Economy travel and business travel are both capable candidates applying for [the job: Get me face-to-face with my colleague in San Francisco], though they’re looking for significantly different salaries. Video conferencing isn’t as capable, but is willing to work for a far smaller salary
from instapaper
12 days ago by dennisreimann
Again, bearing in mind that JTBD has its roots in business strategy and market research, it is excellent at clarifying user needs, defining high-level specifications and content requirements. It is excellent for validating brand perception and value proposition —all the way down to your feature set. In other words, it can be extremely powerful all the way through to halfway of the second diamond. You could quite readily combine the different JTBD approaches because they have differences as much as overlaps. However, JTBD generally starts getting a little difficult to apply once we get to the details of UI design.

The clue lies in JTBD’s raison d’être: a job statement is solution independent. Hence, once we get to designing solutions, we potentially fall into a existential black hole.
jtbd  blog 
13 days ago by rianvdm
Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”.
Archive  24ways  jobs  to  be  done  ux 
13 days ago by bruno
In other words, a “job” in JTBD lingo is a way to express a user need or provide a customer-centric problem frame that’s independent of a solution.
UI  UX 
13 days ago by Gwendoux
Today is Day 4: Jobs-to-Be-Done in Your UX Toolbox by Steph Troeth
from twitter_favs
13 days ago by ginader
Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. via Pocket
IFTTT  Pocket  jtbd 
13 days ago by technogoggles
Steph Troeth rallies the workshop elves around an idea for revolutionising their worksheets and giving them a new way to think about approaching each job. One thing’s for certain, as Christmas approaches there’s always plenty of jobs to be done.
jobstobedone  userexperience  designthinking 
13 days ago by garrettc
Day 4: Jobs-to-Be-Done in Your UX Toolbox by Steph Troeth
from twitter_favs
14 days ago by locuna