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Facebook is killing comedy
Facebook has created a centrally designed internet. It’s a lamer, shittier looking internet. It’s just not as cool as an internet that is a big, chaotic space filled with tons of independently operating websites who are able to make a living because they make something cool that people want to see.


Facebook is an absolutely fine repository for the names of people I’ve met in my life, and for photos I have of those people, and it would be a nice memorial to my life when I’m dead. But it has no business being a publisher, and they don’t even like to acknowledge that that’s what they are. Facebook hides behind all of this machinery, when what they’re doing is very human. Recommending things for people is a personal act, and there are people who are good at it. There are critics. There are blogs. It’s not beneficial to us to turn content recommendations over to an algorithm, especially one that’s been optimized for garbage.


Facebook flattens out content, but it is also flattening out people. It’s turning us into robots. I’m going to sound like Alex Jones here, but this is how it works. Facebook needs humans to be as predictable as robots, because their business model is if you pay Facebook a certain amount of money for a certain amount of reach, they need to guarantee you get it. So in order for that to be dependable and sellable, people need to be essentially as reliable as bots. You just keep showing someone the same thing over and over until they engage with it. Or you get rid of everything else that’s interesting and make a world where all you get is your Facebook-optimized feed — that’s all the nourishment you will get, just your feed. A flattened internet is a predictable internet, and a flattened person is a predictable person.
facebook  technology  comedy 
february 2018 by xianoforange
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