webgeek + worth_reading   3450

10 social media promotion ideas for nonprofits
“If you want to reach your donors, go where they are. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. Where are people? On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage.
Worth_Reading 
february 2018 by webgeek
3 Easy Ways to Boost Your Email Marketing Performance
During the meetup, a discussion started around lead capture using website pop-ups, and follow-up through email. I was amazed to find that three things we do all the time related to this topic were considered "Wow" moments for many of the marketers at the meetup. In this post, I'm going to share those three very easy tactics which can help improve your email marketing performance.
Worth_Reading 
february 2018 by webgeek
Infographic: Why longer content is sometimes better
Less is not always more. Long-form content (content with more than 2,000 words) performs better because it gets you more shares on social media, you get more links to your website, and you increase your website authority. It is related to higher rankings in search results since the average content length of the top 10 search results is typically over 2,000 words. [ED NOTE: 9 or our 10 ten blog posts in 2017 were over 1500 words]
Worth_Reading 
february 2018 by webgeek
Gmail now has analytics, and it's awesome
The recently released Gmail Metrics provides visualized analytics to help users understand email usage, with hundreds of data points and customizable visualizations that help users interpret and react to that data.
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february 2018 by webgeek
By 2020, 30% of search is voice-conducted. Here’s what that means for your business.
There are also other differences between text input and voice input aside from using questions instead of phrases. Firstly, the results will often be location-specific. If a two users, one from Amsterdam and one from Berlin ask “Where should I go for pizza?” you would expect very different answers even if they have asked the same question as they are looking for a location-specific response. Second, there are fewer results that will come up on a voice search. Typically, a voice search will yield one to four results to prevent the user from having to scroll through pages and pages of results. Finally, results might have a higher click through rate as there are only a few results that are displayed. Therefore, it would be a coveted spot for your business to be featured in one of those.
Worth_Reading 
february 2018 by webgeek
Snapchat is enlisting more publishers to make video shows
Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.
Worth_Reading 
february 2018 by webgeek
New Report Shows Facebook Usage is in Decline, Which May be Behind the Latest News Feed Shifts
“The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% to 62% among Americans 12+.”
Worth_Reading 
february 2018 by webgeek
Twitter is going out of its way to verify accounts of some of the most prominent students who survived the Parkland shooting
Conspiracy theories have started to widely circulate claiming that some of the most visible student activists are not actually students, but “crisis actors” meant to carry a message for liberals and other anti-gun lobbyists. (They are not.) Twitter, for its part, says that it’s actively working to stop users from harassing Parkland students, and has started to add blue verification checkmarks to some of their accounts in the past 24 hours.
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february 2018 by webgeek
Snap Maps shows gun control high school walkouts across the country
This is what collective mobilization looks like. High school students across the country walked out of school on Wednesday to protest inaction from politicians on gun control policy. The protests are a direct response to the deadly high school shooting in Parkland, Florida last week that took 17 lives. A striking way to see the spread of this movement — from both a macro, and micro perspective — has emerged on Snap Maps.
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february 2018 by webgeek
How the HHS Data Science CoLab is iterating ahead of second cohort
The pilot edition of CoLab — an eight-week-long data science training program supported by HHS’s Biomedical Advanced Research and Development Authority, the Office of Business Management and Transformation, the Office of the CTO and the IDEA Lab, and taught by local D.C. data science education provider Data Society — wrapped up with a demo day on Jan. 18. On stage, members of the 25-person class presented their capstone projects, which ranged from predictive modeling to data visualizations and beyond. Some presentations showed clearly developed products while others were still in the fairly early stages.
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february 2018 by webgeek
Twitter purges accounts, and conservatives cry foul
Twitter has pruned more suspected trolls and fake accounts from its platform, prompting several of its most outspoken conservative users to complain Wednesday that they had lost thousands of followers overnight. Conservatives quickly decried what they called the "#twitterlockout," adding it to their list of grievances against what they see as an ideologically liberal tech industry.
Worth_Reading 
february 2018 by webgeek
Snapchat responds to the Change.org petition complaining about the app’s redesign
Specifically, the company said that “beginning soon on iOS and with Android in the coming weeks” it will introduce tabs in the Friends section and in Discover, which it says will make it easier for users to find the Stories they want. This update will let users sort things like Stories, Group Chats, and Subscriptions.
Worth_Reading 
february 2018 by webgeek
7 ideas for social media posts
Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Here are seven:
Worth_Reading 
february 2018 by webgeek
The Case Against Google
Google has succeeded where Genghis Khan, communism and Esperanto all failed: It dominates the globe. Though estimates vary by region, the company now accounts for an estimated 87 percent of online searches worldwide. It processes trillions of queries each year, which works out to at least 5.5 billion a day, 63,000 a second. So odds are good that sometime in the last week, or last hour, or last 10 minutes, you’ve used Google to answer a nagging question or to look up a minor fact, and barely paused to consider how near-magical it is that almost any bit of knowledge can be delivered to you faster than you can type the request.  [ED NOTE: Long read]
Worth_Reading 
february 2018 by webgeek
75% of consumers find many forms of marketing personalization creepy, new study says
Seventy-five percent of consumers find many forms of marketing personalization at least somewhat creepy and 40% of brands admit to being creepy, according to new research by customer experience intelligence platform InMoment made available to Marketing Dive. [ED NOTE: #Protip Don't be creepy]
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february 2018 by webgeek
Internal Versus External Tracking Is Next Frontier Of Data Privacy
An emerging issue in the roiling professional player privacy debate is that not all athlete tracking data is collected the same way. From wearables to cameras, there’s an endless array of information being generated: internal versus external, personal versus positional, biometrics versus biomechanics. While the collective bargaining agreements across professional sports leagues are skewing toward a precedent of voluntary participation with regard to wearable technology, MLB’s Statcast, the NFL’s Zebra Technologies and the NBA’s Second Spectrum systems all use some combination of optical, radar or radio tracking. 
Worth_Reading 
february 2018 by webgeek
Vox Media Fires About 50 Employees, Scales Back on Social Video
Vox Media is firing about 50 employees, making it the latest digital publisher to scale back on social video in the wake ofFacebook ’s decision to reduce publisher content in its news feed. (ht Paul at USPTO) [ED NOTE: Who would have guessed that not everyone wants video all the time? Oh. Everyone who has ever surfed the web]
Worth_Reading 
february 2018 by webgeek
YouTube promoted a video that falsely attacked a Parkland student. How did this happen? - The Washington Post
On Wednesday morning, a video purporting to support one of those false theories — targeting a teenage survivor of the school shooting that left 17 people dead — was listed as the top trending item on YouTube. As of Wednesday morning, the clip had more than 200,000 views.
Worth_Reading 
february 2018 by webgeek
12 Digital Marketing Ideas for Small Businesses in 2018
Read on to learn some essential online marketing strategies that will put your business ahead of the competition this year and beyond. [ED NOTE: Also applicable for nonprofits and govt agencies with a small team]
Worth_Reading 
february 2018 by webgeek
On Social Media, Lax Enforcement Lets Impostor Accounts Thrive
Millions of accounts impersonating real people roam social media platforms, promoting commercial products and celebrities, attacking political candidates and sowing discord. They spread fake images and misinformation about the school shooting last week in Parkland, Fla. They were central to Russian attempts to sway the 2016 presidential election in favor of Donald J. Trump, according to a federal grand jury indictment on Friday
Worth_Reading 
february 2018 by webgeek
Research finds Facebook holds personally identifiable data on 40% of EU population
The EU’s massive General Data Protection Regulation (GDPR) will go into effect on May 25, which introduces harsher restrictions on how businesses can use and store the personal data of their customers. This will greatly affect foreign tech companies that operate within the EU, since they cannot use personal data as freely and as lucratively as they used to. Facebook is one of those companies and it will have to completely change its approach to personal data — at least for their European users — according to a recently published study by researchers at the University Carlos III of Madrid. The study reveals that Facebook labels over 73 percent of its EU users with interests linked to sensitive personal data, which corresponds to 40 percent of the overall EU population. This means that the data of around 205 million Europeans isn’t completely anonymous and their identities could be determined from Facebook’s stored data — possibly endangering the users’ privacy and making them vulnerable to phishing attacks. [ED NOTE: Is that a lot? ;-) ]
Worth_Reading 
february 2018 by webgeek
Silicon Valley has diversity problems, now let's focus on a fix
Hutchinson is a former international human-rights lawyer and founder of the diversity-focused consultancy firm, ReadySet. The firm specializes in helping and training tech-companies to hire diversely, fight bias and eliminate harassment in the workspace. TechChill is a conference celebrating the world of tech and innovation. While there is a lot to celebrate, there are also many problematics in the world of tech that need to be continually addressed.  Hutchinson took the main stage at TechChill to address some of these problems, like biased AI, homogenous workforces, and inclusive working environments. TNW sat down with the activist to talk about the problems of homogenous workforces, the importance of diversity specifically in the tech industry, the future of labor in general, and if there is any hope whatsoever. [ED NOTE: There is hope. There is always hope.]
Worth_Reading 
february 2018 by webgeek
Government Science Site Becomes Prime Real Estate for Fake Movie Pirates
The National Center for Biotechnology Information website is an invaluable resource for finding scientific studies and papers. Recently, it also became a promotional vector for a potential phishing site offering pirated movie streams. As Gizmodo discovered Monday evening, the science database was coming up in the first page of results for searches that included the word “watch” and the title of most movies currently playing in theaters, like Black Panther, Fifty Shades Freed, and Oceans 8. A site-search of NCBI through Google for “full movie” returned nearly 40 pages of results, none more than a day old. Given NCBI’s trustworthy reputation and .gov top-level domain, it tends to appear high in Google search results. (h/t Paul at USPTO)
Worth_Reading 
february 2018 by webgeek
7 ideas for social media posts
For your audience to be engaged, they need to know, like and trust you. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Here are seven:
Worth_Reading 
february 2018 by webgeek
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
Worth_Reading 
february 2018 by webgeek
Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs
The new GIF options, also powered by Giphy as mentioned, are loaded in the Sticker Picker alongside existing options from Snapchat. But that’s not the only change rolling out today: Snapchat is also adding tabs to both the Friends and the Discover screens within the app, which will make it easier for users on the platform to follow along with the Stories they want to see whenever they want to see them, letting you do things like viewing friends with active stories and Group Chats in one tab and subscriptions you maintain in the other.
Worth_Reading 
february 2018 by webgeek
Trump tech adviser Reed Cordish out after a year
Cordish, who served as an assistant for intragovernmental and technology initiatives, was one of President Donald Trump’s first major tech appointments after taking office last January. He had personal ties to the Trump family through his work with the Cordish Companies, an international real estate development and entertainment company founded and owned by his family. He will be replaced by Brooke L. Rollins, CEO of Texas Public Policy Foundation, who, like Cordish at his arrival, doesn’t appear to have a background in technology.
Worth_Reading 
february 2018 by webgeek
Facebook Executive Rob Goldman Apologizes After Russia Tweets
But then, roughly eight hours after the indictment appeared online, Rob Goldman, a VP for ads for Facebook, decided he had a few points to add to the debate. He was just freelancing, and had not cleared his thoughts with either Facebook’s communications team or its senior management.
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february 2018 by webgeek
As promised, Facebook traffic to news publishers declines again, post news-feed change
Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources show. Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January, said Josh Schwartz, chief of product, engineering and data at Chartbeat. Facebook had already been sending less traffic to publishers, with referrals down 15 percent in 2017, according to Chartbeat, which measures traffic to around 50,000 publishers globally, with a skew towards news publishers. (All told, Facebook now makes up about 30 percent of Chartbeat publishers’ referral traffic to Google’s 40 percent.)
Worth_Reading 
february 2018 by webgeek
How the LinkedIn Algorithm Works (And How to Make it Work for You)
Multiple factors affect how far a post spreads throughout the network, and these algorithmic decisions happen over time, sometimes moving the post backwards and forwards in the process.
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february 2018 by webgeek
How Marriott Built One of the Best Brand Newsrooms on Earth
It’s a big statement, but one that Marriott’s content production backs up. Which raises the question: How did Marriott evolve from a single woman—Kathleen Matthews— storming into the CEO’s office and advocating for content to one of the most advanced content marketing operations in the world?
Worth_Reading 
february 2018 by webgeek
Facebook plans to thwart election ad fraud with postcards
In  an effort to prevent foreign actors from surreptitiously manipulating audiences with ads concerning US elections, Facebook will send postcards in the mail to verify advertisers’ presence in the country, reports Reuters. Katie Harbath, Facebook’s global director of policy programs, said that the plan will go into effect before the Congressional midterm elections in November. The idea is that if your ad mentions a candidate in the running, you’ll receive a postcard sent to your address stateside with a code that you’ll have to authenticate with. [ED NOTE: This is fine, but Russia did most of their damage through native/organic posts]
Worth_Reading 
february 2018 by webgeek
A phone that says “no” to little kid fingers
Researchers at the University of South Carolina and Zhejiang University in China have developed an algorithm that can determine if a person using a smartphone’s touchscreen is an adult or a child to help block children from accessing inappropriate content or making online purchases. Because children have smaller hands than adults, they typically touch less of the screen and make shorter swipes, and also tend to swipe more slowly than adults and take longer to switch from swiping to tapping. The algorithm can identify if a user is a child or adult by having them play a simple game involving swipes and taps. The algorithm is 84 percent accurate after just one swipe, and 97 percent accurate after eight swipes.
Worth_Reading 
february 2018 by webgeek
4 Ways to Build an Innovative Team
It takes psychological safety, diversity, teamwork, and mission.
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february 2018 by webgeek
How to get your employees to generate content for you
Communicators now ask individual departments to send snippets from their newsletters to the central office, which redistributes them in Early Bird. This could range from an event at the geography department to a pre-game happy hour hosted by the athletic department.
Worth_Reading 
february 2018 by webgeek
Infographic: How to juice your YouTube performance
This infographic from Red Website Design breaks down the percentages of each metric that determines the fate of your video offerings, ranking them from highest to lowest.
Worth_Reading 
february 2018 by webgeek
Fake news is an existential crisis for social media  | TechCrunch
But the stakes are high indeed when democracy and the rule of law are on the line. And by failing to be pro-active about the existential threat posed by digitally accelerated disinformation, social media platforms have unwittingly made the case for external regulation of their global information-shaping and distribution platforms louder and more compelling than ever.
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february 2018 by webgeek
Indictment: Social media firms got played by Russian agents
The election-interference indictment brought by Robert Mueller, the U.S. special counsel, underscores how thoroughly social-media companies like Facebook and Twitter were played by Russian propagandists. And it’s not clear if the companies have taken sufficient action to prevent something similar from happening again.
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february 2018 by webgeek
How marketers (and everyone else) should talk to women
It comes down to this: men and women think differently. Neither is right or wrong—just different. Female brains have four times more connections between the left and right hemispheres, requiring them to process information four times faster than men while taking in and filtering four times as many signals. This increased brain connectivity allows a woman to multi-task more effectively than a man, but men, on the other hand, have the “Big T”—testosterone, the hormone responsible for male personality traits such as self-assertiveness, competitiveness, risk-taking and thrill-seeking. When developing a strategy for marketing to women, marketers should keep these five points in mind. [ED NOTE: Article written by a woman]
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february 2018 by webgeek
8 keys to create a more data-driven dream team
“More and more businesses expect marketing and communications teams to make decisions and gather insights by analyzing the data they collect from marketing programs and initiatives, such as direct marketing, social media, public relations and events,” Caroline Japick, chief marketing officer at Pramata, says in a Forbes article. “The days of marketing ‘artists’ are gone.” Here are tips from experts on how to up your team’s data game:
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february 2018 by webgeek
4 Facebook Live secrets from Southwest to help your content take flight
Livestreaming is an especially effective tactic for those looking to jump on the video bandwagon. Eighty percent of consumers would rather watch a live video from an organization than read a blog post—and 82 percent say they want to watch a livestream rather than read a social media post. Livestreaming can be even more effective on Facebook because the platform caters to that content type—and 78 percent of the platform’s users are already watching videos. “Live video is enticing because in an over-filtered world, audiences feel a greater sense of authenticity,” says Brie Strickland, social business specialist for Southwest Airlines. “You never know what might happen and I think audiences really appreciate brands being vulnerable like that in lieu of the heavily produced and scripted videos that are everywhere.” Follow these tips to take advantage of live video and help your content marketing efforts soar:
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february 2018 by webgeek
These Days, Everyone’s On The Hook For CX
As more companies make experience their business, they are also coming to the conclusion that everyone across the organization is responsible for customer experience, not just the marketing department. That includes unusual suspects including community relations, sustainability, and talent aquisition teams.  At last month’s CES, Adobe met up with executives from various disciplines for a series of podcasts in which they discuss their roles in the customer experience. [ED NOTE: Audio interviews]
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february 2018 by webgeek
Why Is Salesforce Taking Over Skyscrapers Around America?
In a typical redesigned Salesforce office, a foyer near the elevator bank is lined with massive photos of the company’s various charitable deeds. Beyond the foyer, rows and rows of pristine desks and PCs sit largely empty. Instead of assigning employees seats, Salesforce assigns them floors and allows them to float from one area to another as they see fit. At night, workers clean all the desks, so that each morning brings another uncluttered experience, like a freshly wiped iPhone. The only items employees will find at their desk every day are an illustration of Salesforce’s various cartoon mascots frolicking in nature and a backpack filled with three days’ worth of food and water, in case an earthquake upends civilization. [ED NOTE: Salesforce was recently name best company to work for...] (h/t Alison at Cornell)
Worth_Reading 
february 2018 by webgeek
Vimeo launches tools for simultaneous uploading or livestreaming to Facebook, YouTube, Twitch and others
Video platform Vimeo is today rolling out new features designed to simplify video distribution across social networks, including one tool that allows live video to be streamed to Facebook, YouTube, Twitch and Periscope at the same time. Another allows creators to upload to both Facebook and YouTube simultaneously with one click. The additions come at a time when Vimeo has been shifting its business away from being a destination site for video content, like YouTube, and more of a tool provider for video creators. [ED NOTE: Very useful!]
Worth_Reading 
february 2018 by webgeek
How Your Business Can Embrace a Real-Time Social Media Marketing Approach (and Why it Should)
Banking your strategy solely on another Super Bowl blackout occurring isn’t a strong enough reason to warrant your business investing in a war room strategy. Consider instead all of those little unusual details that happen during a cultural event as a stronger return on investment than the event itself. Are there any noteworthy celebrities watching from the stands? Is the coach mouthing something in the background that seems funny? Did an animal get loose? Whatever's happening in the background, bring it into the foreground. This is exactly what we're currently seeing happening inside NBC’s social media war room, where Millennial workers are zeroing in on what’s happening during the Pyeongchang Winter Games, as well as all the oddities during the events. [ED NOTE: Oh to have unlimited money and resources...]
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february 2018 by webgeek
How to Drive Donations for Your Nonprofit Using Facebook Live
Getting into the notifications stream is infinitely more effective than simply posting on your Facebook Page and hoping that 2% of your fans actually see it. In addition to this, live videos on Facebook generate an average of 6x as many interactions as regular videos. And when the power of fundraising on Facebook is paired with the most engaging and popular type of content on the site - Facebook Live - the possibilities are endless. Here's my step-by-step guide to getting set up for success when using Facebook Live to raise money for your nonprofit.
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february 2018 by webgeek
How I Cracked Facebook’s New Algorithm And Tortured My Friends
My post still broke through, thanks to its ability to goad my friends into angrily commenting. Facebook is rewarding me for pissing my friends off, and its new thirst for comments seems to have driven itself into a loop that won’t let my friends free from the grasp of a piece of content that they actually hate.
Worth_Reading 
february 2018 by webgeek
Instagram submits to Russia censor's demands
Instagram has blocked posts in Russia relating to corruption claims made by the country's most prominent opposition leader.
Worth_Reading 
february 2018 by webgeek
Pinterest Has Added a Range of New Custom Presentation Options for Pin Content
As Pinterest continues to evolve its search tools and boost its core functionality, it’s also working to provide more presentation options to make it easier for users to display their Pin content how they’d like.
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february 2018 by webgeek
Google referrals are up: Why that’s good and how to make the most of it
Researchers at Chartbeat attribute the spike to increasing adoption of Google’s Accelerated Mobile Pages, a stripped-down webpage format that loads faster on mobile devices. Mobile referrals from Google Search now outpace all referral traffic from Facebook, both desktop and mobile.
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february 2018 by webgeek
5 crisis lessons from Crock-Pot and ‘This Is Us’
Crock-Pot has since been working to reframe the conversation, protect its brand, do damage control and throw in some humor at the same time. Here’s what it's been doing since Jan. 23 to protect its nearly 50-year-old brand and five takeaways for communicators. Warning: Spoilers ahead.
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february 2018 by webgeek
Defense Digital Service revamps Code.mil with clearer, more accessible guidance
“This relaunch of Code.mil is a reorganization and refresh of that content into a much easier to understand website that provides much clearer guidance with specific steps, links, and differing paths based on project status,” Kasper said.

The site, for example, includes a step-by-step guide showing users how to get permission for projects, choose a license and more.

The DDS team is also working to make it easier for DoD engineers to find and utilize existing open source projects, Kasper said.
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february 2018 by webgeek
Facebook spamming users via their 2FA phone numbers
So says one account holder, Gabriel Lewis, who tweeted that Facebook texted "spam" to the phone number he submitted for the purposes of 2-factor authentication. And no, he insists he did not have mobile notifications turned on.  What's more, when he replied "stop" and "DO NOT TEXT ME," he says those message showed up on his Facebook wall.
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february 2018 by webgeek
Snapchat warms up to social stars, extending verified accounts to influencers
With more than 100,000 followers on Snapchat, graphic designer Cyrene Quiamco (known as CyreneQ on social) has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parent Snap hasn’t been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following and views. But on Wednesday, Quiamco received an email from Snapchat saying the company wanted to set up an Official Stories account for her, which is similar to a verified account on Instagram and Twitter. That means her profile will be featured when Snap users search for “art,” for instance, or in curated Live Stories.
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february 2018 by webgeek
Snapchat is finally giving influencers data about their posts and followers
Influencers got the same data and insights about their posts that everyone else did, which wasn’t much. Users can see how many people view their Stories while those Stories are still live, but that’s it. Snapchat only started “verifying” these users last summer. Now, Snapchat is going to give tens of thousands of its popular users, those who create “Official Stories,” a lot more data about who they are reaching with their content.
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february 2018 by webgeek
How Chrome’s built-in ad blocker works
Google is putting its own ad-blocker live in Chrome. It won't block all ads, but will instead target malicious and annoying advertising and punish sites that host it. Competing third-party ad blockers are worried about this, but it's basically just about changing who holds the purse strings.
Worth_Reading 
february 2018 by webgeek
These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad business
You can see that the Facebook/Google duopoly ate the print guys’ lunch many years ago, and finally surpassed the TV guys last year. The good news for the TV guys is that their business has yet to collapse. Which is a pretty grim way to describe “good news.”
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february 2018 by webgeek
News outlets test a new Twitter strategy
Thus, recycling these titles makes sense from both a marketing viewpoint and a time-management one. Why spend energy rewriting a headline when the existing text works brilliantly? As our pre-social-media ancestors might point out, technology should enable us to work smarter, not harder.
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february 2018 by webgeek
10 key traits and skills for today's social media manager
Look at the following seven skills and three traits, as well as relevant resources to help you improve in those areas.
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february 2018 by webgeek
Honda awards personalized video trophies on Facebook, Twitter
The effort promotes the carmaker's 2018 Honda Accord and builds on past TV creative where trophies came to life. The company is using "three layers of targeting" on the social platforms to reach consumers interested in the Accord model and will deliver one of 76 contextually focused nomination videos, as well as six broad audience videos throughout the campaign, which ends in March. For every custom trophy video created by users, Honda will donate $1 to a charity related to the associated award
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february 2018 by webgeek
Why the Snapchat redesign is so bad, according to users
The new redesign condenses Stories (photos and videos that are visible to your friends and disappear after 24 hours) and incoming Snapchats (real-time conversations with friends) on one "Friends" page. Incoming Snapchats have priority at the top of the page, but the Stories and conversations look nearly identical and are no longer in chronological order. Instead, Snapchat uses an algorithm to show you Stories from friends it thinks you care about most.
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february 2018 by webgeek
TheSkimm and Brit + Co founders say they don’t need Facebook to thrive
And they say that they’ve been able to thrive online independent of how they are treated on Facebook. “Brit + Co has a very diversified traffic pie,” Morin said, calling out its audience on Pinterest, where readers might enjoy a before-and-after photograph of a remodeled kitchen but not a heated conversation about politics. “We aren’t reliant on Facebook — however, we play there, for sure. We try to find the pockets of communities that do love the things that we have to offer them.” Morin started her millennial lifestyle company at age 25, and she now reaches more than 130 million people a month.
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february 2018 by webgeek
How I cleaned up my embarrassing Twitter history
On this utterly mortifying experience down memory lane, I managed to successfully locate and delete a few embarrassing rants, some ice-cold takes, and several horribly nerdy hashtags I now regret. For all my future Twitter stalkers will know, I’ve always been this cool! Revisiting past tweets revealed some harsh truths about my social media usage: In my younger years I tweeted too often and way too freely. I utilized very little self-control when deciding which parts of my life to share. Post-cleanup, I feel much better about my online presence. If you're in any doubt about your online past, I highly suggest you search your own Twitter archive and do the same.  Here's how: [ED NOTE: Probably useful for all of us]
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february 2018 by webgeek
OMB launches updated Performance.gov with IT modernization ‘backbone’
The relaunch comes after OMB put an operational pause on Performance.gov — the data-driven central website for tracking cross-agency priorities in the President’s Management Agenda — last summer in preparation for its government reorganization plans. Presidents, beginning with George W. Bush in 2001, have set their management agenda sometime near the beginning of their time in office to run the extent of their presidency. The budget plan and the updated Performance.gov both read the same: “Modern information technology will function as the backbone of how government serves the public in ways that meet their expectations and keep sensitive data and systems secure.”
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february 2018 by webgeek
This OpenGov Foundation tool aims to make calling Congress great again
One week last February, for example, the Senate received 1.5 million calls in a single day. That mind-boggling number only gets more so when put in perspective: Kraft crunched the numbers and discovered that, in order to field this many calls, literally every person who works in the Senate (including members as well as security and cafeteria workers) would need to handle over 300 calls each. Needless to say, that is not what’s happening.
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february 2018 by webgeek
6 reasons to invest in organic reach on social media
Over the past decade, social networks have increasingly moved from being open places where brands have unfettered access to audiences, to closed platforms that often require payment to get content in front of viewers. Though this shift to a pay-to-play model is indisputable and continuing, it does not mean that brands should only use social networks for advertising. Here are six reasons that justify brands continuing to engage in organic social media tactics:
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february 2018 by webgeek
Micro Influencers vs Macro Influencers
Micro influencers vs macro influencers? Which works best and what’s worth your while? First up, let me just explain the difference between a micro and macro influencer.
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february 2018 by webgeek
Google’s New AMP Stories Bring Snapchat-Like Content to Mobile Web
Google unveiled new technology that lets publishers create visual-oriented stories in a mobile-friendly format similar to the style popularized by Snapchat and Instagram. Starting Tuesday, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and videos, Google announced in a blog post.
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february 2018 by webgeek
Inside Facebook's Hellish Two Years—and Mark Zuckerberg's Struggle to Fix it All | WIRED
How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all. [ED NOTE: Wired's 11,000 word cover story. Long read]
Worth_Reading 
february 2018 by webgeek
3 marketing lessons from wacky Valentine’s Day brand efforts
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
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february 2018 by webgeek
You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role
More recently, however, companies have widened their aperture, recognizing that success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and—perhaps most important—translators. Why are translators so important? They help ensure that organizations achieve real impact from their analytics initiatives (which has the added benefit of keeping data scientists fulfilled and more likely to stay on, easing executives’ stress over sourcing that talent). [ED NOTE: I've played this role and it is very personally satisfying and valuable to the organization]
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february 2018 by webgeek
Digital darwinism opens the door to an age of assistance
In my research exploring digital transformation and corporate innovation over the years, I’ve consistently found that marketing, with an emphasis on digital customer experience (DCX), is the spark that drives enterprise-wide innovation. I learned that progressive experiments with emerging technologies such as AI and machine learning combined with modern, customer-centered campaigns, deliver notably better results, help strengthen skill sets and raise performance standards that set the benchmark for other groups to follow.
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february 2018 by webgeek
Unilever to Facebook and Google: Clean up digital 'swamp' or we'll pull ads
"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN. Unilever (UL), which owns brands including Dove, Lipton, and Ben & Jerry's, is one of the world's top advertisers. It has an annual marketing budget of roughly €8 billion ($9.8 billion), and 25% of its ads are digital.
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february 2018 by webgeek
Twitter Has an Astroturfing Tool and They Won't Tell Us Who's Using It
And Twitter makes this very easy. It has a feature called Ads Without Profiles, which allows brands to advertise without actually having a Twitter account. It is sometimes used for, shall we say, “legitimate” advertising purposes—HBO used it to promote Silicon Valley, for example. A Twitter Ads pamphlet, posted on the website of the health marketing company Klick, boasts “Brand Safety” as a benefit of this feature, because users can’t interact with the post—nasty Twitter users can’t own you and your stupid ads, basically, thus protecting the Brand. The feature isn’t available by default on Twitter’s ad dashboard. Twitter has to specifically grant access.
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february 2018 by webgeek
Finding and fixing talent gaps will require new tech tools, OPM says
Among the challenges identified were agencies’ ability to fill talent gaps or conducting the analysis needed to identify specific roles needed. “Some existing analyses lacked more detailed and lower organizational data, while others were not driven by workloads and requirements but perhaps by ‘wish lists,’” the report said. “In a few instances, steady workload increases and serviced population growth went unaddressed, causing disconnects between workforce levels and the demand for services. Absent proper analysis, agencies risked difficulties in justifying staffing requests and securing necessary funding.”
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february 2018 by webgeek
Facebook lost around 2.8 million U.S. users under 25 last year. 2018 won’t be much better.
Facebook is losing young users even quicker than expected, according to new estimates by eMarketer. The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S. in 2017, the first time it had predicted a drop in usage for any age group on Facebook. The reality: The number of U.S. Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, eMarketer found, or about 1.4 million total users. That’s almost three times the decline expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year.
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february 2018 by webgeek
Tillerson floats idea for new ‘cyber bureau’ at State
The proposition first surfaced publicly during a committee hearing this week on the state of U.S. cyber diplomacy. Former State Department Cybersecurity Coordinator Christopher Painter and former Pentagon cybersecurity adviser Michael Sulmeyer criticized Tillerson for shuttering one such office, which Painter previously oversaw, last year during a myriad other cuts. “The Department of State must be organized to lead diplomatic efforts related to all aspects of cyberspace,” says Tillerson’s letter to committee Chairman Edward Royce, R-Calif.
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february 2018 by webgeek
55 SEO Facts All Small Business Website Owners Need to Know [Infographic]
The infographic break things down into the following sections: Google, the search engine; The importance of SEO; What affects SEO; SEO tools;
How to improve SEO
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february 2018 by webgeek
Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat
nap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try. Recode first heard about the new program from a source, and a Snapchat spokesperson confirmed that the company has indeed started reaching out to advertisers who are spending money on competing services.
Worth_Reading 
february 2018 by webgeek
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