rowansimpson + sethgodin   17

Seth's Blog: The modern business plan
It's not clear to me why business plans are the way they are, but they're often misused to obfuscate, bore and show an ability to comply with expectations. If I want the real truth about a business and where it's going, I'd rather see something else. I'd divide the modern business plan into five sections:

Truth
Assertions
Alternatives
People
Money
sethgodin  strategy  businessplan  management  startup 
may 2010 by rowansimpson
Seth's Blog: Teaching the market a lesson
"Quiet, passive-aggressive whining in the corner is both annoying and ineffective."
marketing  innovation  sethgodin 
november 2009 by rowansimpson
Seth's Blog: Who spreads your word?
"This is the first question to ask someone who is frustrated at the rate their idea is spreading. "Who are you hoping will talk about you?" If you don't know, it's unlikely to happen all by itself."
sethgodin  marketing  wordofmouth 
august 2009 by rowansimpson
Seth's Blog: Winning on the uphills
"it's very difficult to improve your performance on the downhills."
sethgodin  business  cycling 
august 2009 by rowansimpson
Seth's Blog: On the road to mediocrity
"The only way to get mediocre is one step at a time."
sethgodin  motivation  mediocrity 
june 2009 by rowansimpson
Seth's Blog: Guy #3
"Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob."
sethgodin 
june 2009 by rowansimpson
Seth's Blog: Your world vs. the world
"So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board's world your staff's world) is not nearly as important as showing up in the world of the person you're actually trying to reach."
marketing  empathy  usability  sethgodin 
may 2009 by rowansimpson
Seth's Blog: Return on Design
Design can take money and time and guts, and what do you get in return? It turns out that the sort of return you're getting (and hoping for) will drive the decisions you make about design.
design  sethgodin 
march 2009 by rowansimpson
Seth's Blog: The rational marketer (and the irrational customer)
"The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are."
psychology  marketing  sethgodin  rational  sales 
february 2009 by rowansimpson
Seth's Blog: Do ads work?
"So, why, precisely, do you have an ad budget?
If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?
And if they don't work, why are you running them?"
business  advertising  marketing  sethgodin 
january 2009 by rowansimpson
Seth's Blog: Hubris vs. Humility
"Confidence is often a self-fulfilling prophecy, particularly in marketing or investing. Arrogance, on the other hand, is hard to reward. My favorite combination is the quiet confidence of knowledge, combined with the humility that comes from realizing that you're pretty lucky and that you have no idea at all what's guaranteed to work tomorrow."
sethgodin  confidence  arrogance 
december 2008 by rowansimpson
Seth's Blog: Building an albatross
"If you intend to build an albatross, you'll want to design a business where each customer brings you new customers, where the more it gets used, the better it works."
strategy  business  management  marketing  sethgodin 
december 2008 by rowansimpson
Seth's Blog: The plight (and the pox) of the undecided
Can't decide = Fear of making a decision > Benefit of making a decision
sethgodin  persuasion  decision  fear  benefits 
october 2008 by rowansimpson

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