renaissancechambara + blogit   836

Why are millennial-obsessed marketers ignoring women over 50 – when they spend the money? - Mumbrella Asia
- gen X is a smaller demographic - so their 'control of 95% of consumer spending decisions" power of spending might be counterintuitive, youth is aspirational - which is why old age is being redefined by boomers. There is also an argument that focusing on young people is focusing on consumer lifetime spend. The last reason is hard to gel with the overall short terms approach to marketing currently employed
marketing  blogit 
november 2018 by renaissancechambara
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