Blue Note Review
- jazz label Blue Note Records goes Birch Box
media  business  analysis  totwitter 
3 hours ago
The death of the MBA - Axios
- more like normalisation after a bubble in US business schools
education  us  totwitter 
Apple – No Nirvana | Radio Free Mobile
- interesting breakdown why it was an IP / acquhire
apple  vr  ar  immersion  totwitter 
Brands, I’m part of your marketing team: Alibaba CMO | Data | Campaign Asia
- compare and contrast with Amazon's approach as a 'retail cancer'
amazon  alibaba 
McKinsey on digital marketing: Personalization is not what you think | ZDNet
The first thing [is] that people, when they talk about personalization, often confuse it with targeting. Absolutely every client that I talk to and every person in the industry, we all want to do better targeting. I think personalization has a piece of that, but I think of personalization as really helping manage a customer through their journey. That could include advertising. That could include experiences, both physical and digital. But it's that end-to-end view of helping the client, the customer, get through that journey in a thoughtful way
marketing  totwitter 
2 days ago
AT&T wants to bin 100,000 routers, replace them with white boxes | The Register
- will the white boxes be built to provide telecoms QoS in terms of reliability and redundancy?
networkandtelecoms  us  totwitter 
2 days ago
Supermarkets urged to boycott Sun, Mail and Express - DecisionMarketing
the Daily Mail blamed “Internet trolls orchestrated by a small group of hard-left Corbynist individuals” trying to “suppress legitimate debate”.
uk  media  totwitter 
2 days ago
WPP stalls supplier payments 'to boost year-end results' - DecisionMarketing
An internal email leaked to the newspaper read: “Cash balances are one of the most important indicators there are of the health of a business and so every year WPP looks to maximise its cash position reported in the year-end accounts.” It went on to ask for help chasing cash owed to WPP and “slowing down payments to our creditors”. - I wonder if they are slowing down the paying of staff OOPs?
wpp  business  analysis  totwitter 
2 days ago
How Adform discovered HyphBot
- one of the largest botnets to ever hit digital advertising (PDF)
online  advertising 
2 days ago
Google – The colour purple. | Radio Free Mobile
- interesting support for Swift in the Fuchsia build
alphabet  wireless  analysis  totwitter 
3 days ago
Mixes - Buzzin' Fly
- what I've been listening to this week
3 days ago
Have we reached peak smartphone? - Kantar
- ‘Younger mobile users aren’t simply listening to less music or reading fewer books; instead, the way in which they are engaging with entertainment and the devices they are choosing is evolving. For example, we have seen a decline in younger mobile users listening to music on their mobiles, but the purchasing of vinyl and streaming music through home virtual assistants is on the rise. Social networking has held steady, with 87.8% of 16-24-year-olds using their phones for this purpose (87% in 2016), so as new (or retro) technologies come onto the market the role of the mobile device for younger users will continue to change.’ - a certain amount of this is BS
consumerbehaviour  gen-z  totwitter 
3 days ago
Amazon marks 10th anniversary of original Kindle, the ’18-month project’ that took 3 1/2 years
Kessel said the team was determined to keep the Kindle a single-purpose device – something where you could lose yourself in a book, rather than a multipurpose piece of hardware that might create distractions.

They were also focused on making it easy for customers by ensuring they could access new books without connecting a cable to a computer for download. That dedication, which lead to a built-in cellular data connection and, eventually, the ability to sync your books across Kindle devices and app, was no small feat. “We said books needed to download in less than 60 seconds, but it definitely didn’t work that way at first,” said Kessel.

Patience was something the team was forced to learn.

“Originally I told Jeff (Bezos) it would take us about 18 months to build the Kindle and we could do it with a couple handfuls of folks. It took us three-and-a-half years and a lot more than a couple of handfuls of folks.”
amazon  kindle  technology  totwitter 
4 days ago
There’s a Digital Media Crash. But No One Will Say It – Talking Points Memo
- Problem #1 (too many publications) and Problem #2 (platform monopolies) have catalyzed together to create Problem #3 (investors realize they were investing in a mirage and don’t want to invest any more).
media  business  analysis 
5 days ago
Tencent Ad 'Hub' Connects Brands And Chinese Consumers | The Holmes Report
- interesting that they have created a hub for this, the data implications and opportunities are huge
china  tencent  totwitter 
6 days ago
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