rachaelsullivan + advertising   54

Facebook and the Cost of Monopoly – Stratechery by Ben Thompson (2017)
The problem is that Facebook isn’t simply a social network: the service is a three-sided market — users, content providers, and advertisers — and while the basis of Facebook’s dominance is in the network effects that come from connecting all of those users, said dominance has seeped to those other sides.
... A monopoly, though, doesn’t need that drive to innovate — or, more accurately, doesn’t need to derive a profit from innovation, which leads to lazy spending and prioritizing tech demos over shipping products.
facebook  facebookworldtakeover  advertising  clickbait  economics  platforms 
may 2017 by rachaelsullivan
Mark Zuckerberg and Facebook Must Defend the Truth - The New York Times
Truth doesn’t need arbiters. It needs defenders. And it needs them now more than ever as the American democracy staggers into its next uncertain phase.
/ /
President Obama seemed to have had something like that in mind when he told reporters in Germany on Thursday, “If we are not serious about facts and what’s true and what’s not,” and “if we can’t discriminate between serious arguments and propaganda, then we have problems.”
facebook  election  truth  hoaxes  advertising  propaganda  crapdetection 
november 2016 by rachaelsullivan
Designing with Science — Elegant Tools — Medium
We understood that there was a certain amount of complexity we needed to express. It was simply unavoidable. Our product’s reporting surface would have to house many numbers supporting how our key metrics were derived. We needed to discover a means of doing so that was presentable.
Given the complexity of the information, how could we leverage design to simplify?
design  advertising  facebook 
may 2016 by rachaelsullivan
DigiBarn Ads: Original Apple Macintosh 18 Page Brochure (Dec 1983)
designed on the simple premise that a computer is a lot more useful if it's easy to use. ... If macintosh seems extraordinarily simple, it's probably because conventional computers are extraordinarily complicated.
media_history  userfriendliness  apple  pc  advertising  interaction  from delicious
october 2013 by rachaelsullivan
Alexis Madrigal - I'm Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web - The Atlantic
And yet, the revelation that 105 different outfits were collecting and presumably selling data about me on the Internet gives me pause. It's not just Google or Facebook or Yahoo. There are literally dozens and dozens of these companies and the average user has no idea what they do or how they work. We just know that for some reason, at one point or another, an organization dropped a cookie on us and have created a file on some server, steadily accumulating clicks and habits that will eventually be mined and marketed.

The online advertising industry argues that technology is changing so rapidly that regulation is not the answer to my queasiness about all that data going off to who-knows-where.
facebook  tracking  google  privacy  data  advertising 
july 2012 by rachaelsullivan
Literacy as Design
advertisers engage in a conversation of images with their audiences. They are both manipulator and manipulated because they must interject their product into an ongoing system of signs. Their effect depends not so much on "hailing" in the Althuserian sense of extending an invitation to occupy a subjectivity as in adding a way of seeing and thus extending a set of cultural associations. For this reason a conventional analysis based on the distinction of signifier and signified following from Saussure is wholly inadequate for dealing with contemporary advertising.
literacy  rhetoric  advertising  writing  argument 
january 2011 by rachaelsullivan
Official Google Blog: What's a rich media ad, anyway?
Since last year's DoubleClick acquisition, we've increased our focus on helping marketers and agencies use Google tools for all of their display advertising needs. DoubleClick Rich Media is the part of DoubleClick that provides the technology for the most technically advanced and engaging of these display ads, which are typically created by creative agencies for their brand-focused clients. To help make this process even easier and efficient, today we're launching DoubleClick Studio, our new rich media production and development tool.
doubleclick  marketing  google  advertising  transmedia  transmedia_argument 
november 2010 by rachaelsullivan
Digital Billboards, Diversions Drivers Can’t Escape
A digital billboard, the first one in the series shown above, is located along I-75 in Detroit and can be seen from great distances. Safety advocates say the signs can distract motorists, much like cellphones and P.D.A.’s, and possibly contribute to traffic accidents.
advertising  attention 
may 2010 by rachaelsullivan
Google Buys DoubleClick for $3.1 Billion - New York Times
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
january 2010 by rachaelsullivan
Walt Whitman and the Levi’s Ad Campaign: A Provocation, A Challenge, and An Invitation
Scholars of Whitman’s work (including our own Brady Earnhart) have long noted the resonances between Whitman’s poetry and the culture of advertising in America. In Walt Whitman and the Culture of American Celebrity (2006), for instance, David Haven Blake draws parallels between Whitman’s poetry and the “promotional tenor of Whitman’s evangelism” on behalf of that poetry (131).
whitman  advertising  mattgold 
january 2010 by rachaelsullivan
Banner Blindness: Old and New Findings
Most of our eyetracking findings on Web advertising present no ethical dilemmas. For example, we know that there are 3 design elements that are most effective at attracting eyeballs: Plain text, Faces, Cleavage and other "private" body parts.
advertising  internet  dickinson  reading 
december 2009 by rachaelsullivan
Most Hated Advertising Techniques
Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.
advertising  reading  internet  dickinson 
december 2009 by rachaelsullivan
Visual case study: Cadillac CTS
When was the last time you saw a woman use her sex appeal to sell a car without her being an objectified, silicone-filled vixen? Years ago, I went to a derby, where I witnessed Gretchen, the Snap-On Tool girl, who sat happily on the sunroof of a souped up VW Golf, looping the track and waving at the crowd. These are the expected female roles when it comes to the auto industry. But the times, they are a changing. Marketers have to find a way for products to be attractive to both sexes. Did you know that, according to www.womenbuycars.com, women influence 85% of all the car buying decisions, 74% of the maintenance decisions and purchase 45% of automobiles annually?
advertising  rhetoric  teaching  visualrhetoric  assignments 
november 2009 by rachaelsullivan
Poetry in Motion - NYTimes.com
These days, poetry and commerce are rarely on such good speaking terms. Poetry doesn’t sell well, and poets almost never attain the celebrity that touched Moore, Robert Frost and Carl Sandburg half a century ago. If some Detroit executive got the bright idea to consult a poet for marketing advice today, one rather doubts he’d know whom to call. It’s nice to think that the two groups — poets and carmakers — might find new relevance through collaboration, but history is not encouraging.
poetry  moore  literature  advertising 
october 2009 by rachaelsullivan
Google Launches New Ad Marketplace; Display Ads Will Never Be the Same
Google has just launched the DoubleClick Ad Exchange, and it is just like AdWords and AdSense, except that it is a marketplace for display ads.
advertising  google  marketing 
september 2009 by rachaelsullivan
Is It News...or Is It an Ad?
When readers moved their cursors over the underlined words, a pop-up advertisement would appear, obscuring some of the text of the article. The ad above the word "speaker," for instance, was for the search engine Ask.com. "Search Ask.com for Speakers," it said, and linked readers to the site.
advertising  internet 
september 2009 by rachaelsullivan
Personalized In-Game Advertising In Upcoming Titles
Eagerly anticipated games like Need for Speed: Shift will feature the technology that continuously collects 'anonymous' information about users, sends them to the Massive database for analysis, and downloads advertisements to be shown in the game. All that happens insidiously, without the users' explicit consent and out of their control, which raises further concerns about privacy, security and quite frankly, customer abuse.
privacy  advertising  gaming  panopticon 
august 2009 by rachaelsullivan
JerkStrong: How Lance Armstrong is like Sarah Palin
The ad also implies, disturbingly, that the cyclist's "critics"—and that includes everyone who thinks he's arrogant—are equivalent to cancer. It is apparently not enough for him to ride his bike and lead a positive campaign. He can't help but go after his detractors at the same time. And you thought Sarah Palin was divisive.
visualrhetoric  argument  advertising  youtube  nike 
july 2009 by rachaelsullivan
Hailing and metacommunication
What differences do you notice in the way this Max Factor ad hails its viewer and the way in which this Benetton ad hails its viewer?
advertising  visualrhetoric  teaching  communication 
february 2009 by rachaelsullivan

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