phillip.e.johnston + zuckerberg   3

Even Amid Scandal, Facebook Is Unstoppable - The Atlantic
Despite personal reservations about Facebook’s interwoven privacy, data, and advertising practices, the vast majority of people find that they can’t (and don’t want to) quit. Facebook has rewired people’s lives, routing them through its servers, and to disentangle would require major sacrifice. And even if one could get free of the service, the social pathways that existed before Facebook have shriveled up, like the towns along the roads that preceded the interstate highway system. Just look at how the very meaning of the telephone call has changed as we’ve expanded the number of ways we talk with each other. A method of communication that was universally seen as a great way of exchanging information has been transformed into a rarity reserved for close friends, special occasions, emergencies, and debt collectors. ...

“Our discomfort grows commensurate with Facebook’s power, such that the more that Facebook is indispensable, the greater our discomfort, and yet the less that discomfort matters.”
Facebook  attention  technology  Zuckerberg  culture 
may 2018 by phillip.e.johnston
How Facebook Is Killing Comedy - Splitsider
Facebook gets so much traffic that they started convincing publishers to post things on Facebook. For a long time, that was fine. People posted things on Facebook, then you would click those links and go to their websites. But then, gradually, Facebook started exerting more and more control of what was being seen, to the point that they, not our website, essentially became the main publishers of everyone’s content. Today, there’s no reason to go to a comedy website that has a video if that video is just right on Facebook. And that would be fine if Facebook compensated those companies for the ad revenue that was generated from those videos, but because Facebook does not pay publishers, there quickly became no money in making high-quality content for the internet.
technology  Facebook  Zuckerberg  advertising  bigdata 
february 2018 by phillip.e.johnston
John Lanchester reviews ‘The Attention Merchants’ by Tim Wu, ‘Chaos Monkeys’ by Antonio García Martínez and ‘Move Fast and Break Things’ by Jonathan Taplin · LRB 17 August 2017
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook.
Facebook  attention  bigdata  Zuckerberg  technology  socialmedia 
february 2018 by phillip.e.johnston

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