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Mail-Order Homes | Josh Jones | Open Culture | 29 October 2018
A century ago Americans could buy anything from the Sears catalogue — even houses. In its first year of production, 1908, Sears sold only one model, number 125, an Eight-Room Bungalow Style House for $945, advertised as “the finest cottage ever constructed at a price less than $1500”. But business soon picked up. "Between 1908 and 1939, Sears sold 70-75,000 houses in 447 different styles all over the country. What’s even more extraordinary is that 50% of these were built by the homeowners themselves. Local builders purchased homes from Sears to market their services to potential customers.”
from instapaper
november 2018 by petulantskeptic
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