13607
Uber Expectations As We Grow
with these improvements come increased expectations of lower wait times
customerexperience  Casestudies  workshops  Sprint2 
11 days ago
The New Science of Building Great Teams
we’ve found patterns of communication to be the most important predictor of a team’s success
HR  productivity  Sprint2 
11 days ago
IBM starts using Watson AI to buy online media in the UK | The Drum
IBM starts using AI to buy ad space in the UK
http://www.thedrum.com/news/2017/01/25/ibm-starts-using-watson-ai-buy-online-media-the-uk
“It’s something the tech giant has been doing in the US for over 18 months and has thus far delivered massive gains in the performance of its online ad campaigns, according to the business.
Sitting within The Trade Desk – its media planning platform – Watson over time learns how effectively a campaign is performing for different audiences at different times, locations, devices and browser.
Based on this information, it will then only bid on inventory that aligns to any given audience, and even then will consider the size of an ad and how effective it will be in relation to those other factors.
In the US, IBM claims this has reduced its cost per click by as much as 71%, although the average hovers around the 31% mark.”
futureofagencies 
24 days ago
« earlier      
3m accountplanning advertising agency agencyvalue2 agile ai algorithm amazon analytics apple apps architecture art artificialintelligence augmentedreality automotive b2b behaviouraleconomics blogging blogs books brand brandedcontent branding brands business career casestudies change charity collaboration communication community complexity content contentmarketing contentstrategy creative creativity crowdfunding crowdsourcing culture curation customerexperience customerjourney data demographics design digital digitalinnovation digitaltransformation display disruption dontbeevil dots2015 ecommerce economics education email entrepreneur environment ereaders events facebook fashion filetype:pdf film finance firestarters firestarterssxsw flickr fraggl ft fun funny future futureofagencies futuretrendsbriefing gaming generous google google+ government graphic green guardian happiness hols hr ideas identity images influence information innov8 innovation innovationtalks insight inspiration instagram internet internetofthings ipad iphone journalism language leadership life location longtail luxury magazine magazines management mapping maps marketing measurement mec media media:document metrics mobile models music mypress myspace networking networks news newspapers open orgculture orgstructures participation paywall performancefirestarters photography pinterest planning politics prediction presentations privacy productivity psychology publishing random realtime recession research retail roi running science search seo skillset skillsmodernmarketer social socialcommerce socialmedia socialnetworking socialnetworks society sprint sprint2 startup statistics storytelling strategy sustainability swap talent technology themes tools towatch training travel trends trust tv twitter ugc ux video videoondemand viral visualisation visualization web web2.0 widgets wiki women work workshops writing youth youtube

Copy this bookmark:



description:


tags: