mjtsai + bob_burrough   574

Twitter
Designed to accommodate one-handed control from virtually any position and distributes the remainder of the screen for reach by the other hand. pic.twitter.com/5lSjMe84ny

— Bob Burrough (@bob_burrough) January 7, 2019
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15 days ago by mjtsai
Twitter
I haven't cared to dig into it, but what is the market growth/decline for smartphones in China? If it's increasing while Apple is decreasing, the macro aspects of the Chinese economy are irrelevant.

— Bob Burrough (@bob_burrough) January 3, 2019
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20 days ago by mjtsai
Twitter
Antennagate was handled superbly. Steve ended a family vacation, got a plan in place, and addressed the issue straight away. When Batterygate occurred, they got caught and tried to pretend nothing was wrong for weeks.

— Bob Burrough (@bob_burrough) January 3, 2019
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20 days ago by mjtsai
Twitter
I agree with that, and one additional option: maybe they just forgot. This decision could've been made deep in the bowels of the organization and never given due consideration. A seemingly tiny decision on some engineers desk might have had wide-ranging unforeseen consequences.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
This is not a conjecture. Apple deliberately slowed older phones. They have admitted that, and it is beyond dispute. What is unknown is whether the effect on sales was considered when making that decision.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
We're living through a fairly significant moment in Apple's history right now.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
You're missing what I'm saying. They 100% actively and deliberately decided to slow older phones. What's at issue is their rationale. Their stated rationale is to prevent shutdowns. What's unknown is whether the effect on sales was considered.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
If Apple can drive iPhone sales down by replacing batteries, they aren't replacing enough batteries yet. https://t.co/KGczs98QtM

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
Apple's problem is they've been making insane money for the last decade, but they don't use that wealth to reinforce their value proposition. For example, why shouldn't AppleCare be included in the cost of the phone? It absolutely should be.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
Me, one month before #BatteryGate broke... https://t.co/Ay5i8i5jGQ

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
Discovery will occur in one of the class action lawsuits. It's not going to look good, regardless of how pure Apple's intentions.

— Bob Burrough (@bob_burrough) January 2, 2019
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20 days ago by mjtsai
Twitter
I’ve been working on an environmentally-lit user interface. It’s lit by the lighting around you rather than some arbitrary light source (or just blinding white). https://t.co/nrs4DlpCiR pic.twitter.com/MrwM1pKVZc

— Bob Burrough (@bob_burrough) January 1, 2019
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21 days ago by mjtsai
Twitter
In December 2017, Apple reassured customers that they were a trustworthy company. In 2018, Apple failed to ship products that were used in marketing throughout the year. https://t.co/fzTSRhbUOG

— Bob Burrough (@bob_burrough) January 1, 2019
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21 days ago by mjtsai
Twitter
"Insanely Better Than Nothing!" https://t.co/8Ds594Vw7O

— Bob Burrough (@bob_burrough) January 1, 2019
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21 days ago by mjtsai
Twitter
It's like saying a car is better because you "simplified" it by removing all the cushions from the seats. https://t.co/kiYODcqK4y

— Bob Burrough (@bob_burrough) January 1, 2019
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22 days ago by mjtsai
Twitter
Flat design results in higher cognitive load. https://t.co/34k6XIj7N5 pic.twitter.com/k5sowHySQm

— Bob Burrough (@bob_burrough) December 31, 2018
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22 days ago by mjtsai
Twitter
When you read a 2018 year-in-review for Apple, look to see if it explains how they used the 10th anniversary of iPhone and the grand opening of the Steve Jobs theater to announce a product that was subsequently erased from Apple's website without comment. https://t.co/EU6IBIag3M

— Bob Burrough (@bob_burrough) December 31, 2018
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22 days ago by mjtsai
Twitter
It is incorrect to think of iOS as the successor to macOS. It is not a replacement. It is simply different. Similarly, tvOS, watchOS are not replacements for iOS.

— Bob Burrough (@bob_burrough) December 30, 2018
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23 days ago by mjtsai
Twitter
Hey, @stroughtonsmith. There is nothing legacy about the Mac. Apple would die immediately if it were eliminated (unless they port Xcode to Windows). Also, iOS is more than a decade old. Age has no bearing on product direction.

— Bob Burrough (@bob_burrough) December 30, 2018
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23 days ago by mjtsai
Twitter
If the public hadn't discovered on their own that Apple was throttling processor speeds, we'd still be wondering why our phones keep getting slower.

— Bob Burrough (@bob_burrough) December 30, 2018
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23 days ago by mjtsai
Twitter
Here's a render of two iPad Pro sized blocks, edge on. The block on the left is unbent. The block on the right has a 400 micron bend. pic.twitter.com/5PohgCbhr5

— Bob Burrough (@bob_burrough) December 27, 2018
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26 days ago by mjtsai
Twitter
Despite all evidence to the contrary, the falsehood that Tim Cook is some sort of operations genius just won’t die. But more than that, there’s a growing disease in the form of out of contol costs. They’re spending more per year with less to show for it than any time in history.

— Bob Burrough (@bob_burrough) December 24, 2018
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29 days ago by mjtsai
Twitter
Hey, Dan...next time use ⌘⌥⇧V. Y'know. Details and stuff. https://t.co/QVyOns83Tw pic.twitter.com/BzzGErzS9S

— Bob Burrough (@bob_burrough) December 22, 2018
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4 weeks ago by mjtsai
Twitter
I totally agree. I never really agreed with the idea of te reality distortion field. Rather, I think he had an uncanny ability to cut through bullshit.

— Bob Burrough (@bob_burrough) December 20, 2018
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4 weeks ago by mjtsai
Twitter
Entering a new product category does not solve this problem. To compete in any category, you have to build a product that provides a fundamentally better value for customers. If Apple can't do that for iPhone, why should we think they can do it for EV's?

— Bob Burrough (@bob_burrough) December 13, 2018
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5 weeks ago by mjtsai
Twitter
Definitely. It's stark just how different the XS/XR release is from every prior year. Looks like it could be as low as half as much?

— Bob Burrough (@bob_burrough) December 10, 2018
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6 weeks ago by mjtsai
Twitter
Visual comparison of iPhone sales 2015-2018. https://t.co/laUlSW4CSw pic.twitter.com/alhVa2W4NG

— Bob Burrough (@bob_burrough) December 10, 2018
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6 weeks ago by mjtsai
Twitter
50 years ago today: Doug Engelbart conducts The Mother of All Demos. Firsts include: mouse, GUI, database, hypertext, video conference and more. His pioneering work directly led to the efforts at Xerox PARC and the creation of personal computing. https://t.co/Q5QYNYrcxO

— Bob Burrough (@bob_burrough) December 9, 2018
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6 weeks ago by mjtsai
Twitter
I just don't see any of the current quality challenges as macOS vs iOS. It's just a lack of caring and craftsmanship. Failed Mac Pro design, missing HomePod features, 4 years for mini refresh, AirPower DOA (and much more). Apple has been phoning it in since Steve died.

— Bob Burrough (@bob_burrough) December 8, 2018
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6 weeks ago by mjtsai
Twitter
Nobody seems to remember that once upon a time, Apple would announce first weekend iPhone unit sales. Now they don't even announce annual iPhone unit sales.

— Bob Burrough (@bob_burrough) December 7, 2018
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6 weeks ago by mjtsai
Twitter
One thing's certain: Apple is strongly opposed to free speech.

— Bob Burrough (@bob_burrough) December 4, 2018
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7 weeks ago by mjtsai
Twitter
Reminder: Get your iPhone battery replaced before December 31 for $29. After that, they're going back up to $69. https://t.co/xWpCjd6gYM

— Bob Burrough (@bob_burrough) November 30, 2018
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7 weeks ago by mjtsai
Twitter
It isn't true that this is just a broad-based selloff. Apple is getting hit harder than everyone else. That was the whole point of bringing up Microsoft in the first place. pic.twitter.com/TRSZRd6N1Q

— Bob Burrough (@bob_burrough) November 25, 2018
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8 weeks ago by mjtsai
Twitter
When Apple surpassed Microsoft's market cap, Steve Jobs sent us an email marking the occasion. In it, he said "We're only as good as our next great product. Back to work." https://t.co/0ZyXgKK303

— Bob Burrough (@bob_burrough) November 24, 2018
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8 weeks ago by mjtsai
Twitter
If Apple wants to build a mobile productivity platform, they should start with a blank sheet of paper and figure out what a product needs to have to do exactly that, and do it better than all alternatives. If they did that, it would sell itself.

— Bob Burrough (@bob_burrough) November 20, 2018
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9 weeks ago by mjtsai
Twitter
The “What’s a computer?” ad is yet another Apple marketing failure, but the real problem is much more fundamental. These products are supposed to be so designed as to market themselves. Apple is trying to force iPad into use-cases where it is not the best tool for the job.

— Bob Burrough (@bob_burrough) November 20, 2018
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9 weeks ago by mjtsai
Twitter
Summary: iPhone X and 8 had strong uptake this time last year. This year, XS, XR are *already* flat. 😲

— Bob Burrough (@bob_burrough) November 14, 2018
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9 weeks ago by mjtsai
Twitter
iPhone XS, XR adoption this year compared to iPhone X, 8 during the same period last year. pic.twitter.com/wTXlQtIHV3

— Bob Burrough (@bob_burrough) November 14, 2018
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9 weeks ago by mjtsai
Twitter
Wouldn't it be funny if it turned out that I'm not just a hater, but that I have higher expectations of Apple than anyone else? Yeah. Funny. Ha. Ha. 😐

— Bob Burrough (@bob_burrough) November 13, 2018
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10 weeks ago by mjtsai
Twitter
Hubris. They think they know what they’re doing, but don’t. At the Mac Pro mea culpa, they very strangely asserted that pros at Apple “still use a Mac,” as if some reasonable alternative existed. In their minds, the reasonable alternative was iPad. https://t.co/5TrHg4M0LS

— Bob Burrough (@bob_burrough) November 12, 2018
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10 weeks ago by mjtsai
Twitter
As far as I’m concerned, Apple is already late. It’s their job to understand where things are going and make these kinds of changes when the opportunities present themselves, not to wait until after it becomes obvious to everyone.

— Bob Burrough (@bob_burrough) November 7, 2018
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11 weeks ago by mjtsai
Twitter
Four years for a Mac mini iteration, six and counting for a followup to a failed Mac Pro design. You’ll forgive me for having little confidence in Tim Cook’s Apple to switch architectures.

— Bob Burrough (@bob_burrough) November 7, 2018
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11 weeks ago by mjtsai
Twitter
If you try to jam keyboard and mouse into iPad, just so you can say it replaced your computer, iPad is no longer designed for a specific scenario. It can be used in all scenarios...none of them considered. That's not design. That's anti-design.

— Bob Burrough (@bob_burrough) November 5, 2018
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11 weeks ago by mjtsai
Twitter
If you're building a device with an ethical basis; to save lives, or to protect privacy, or to expand access to information, it very much matters that your device is accessible to people. Raising prices to the detriment of unit sales directly undermines that.

— Bob Burrough (@bob_burrough) November 1, 2018
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11 weeks ago by mjtsai
Twitter
Apple is no longer betting on its ability to produce a breakthrough device.

— Bob Burrough (@bob_burrough) November 1, 2018
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11 weeks ago by mjtsai
Twitter
All product categories are flat or down. Apple will continue to increase markup through 2019, to the degree that unit sales will drop although revenue increases. Making more money from fewer people. https://t.co/DSUh1u29TM

— Bob Burrough (@bob_burrough) November 1, 2018
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11 weeks ago by mjtsai
Twitter
IMO, the mix should be:
macOS is pro, iOS is consumer.
Intel is replaced with ARM across the board.
Product lines overlap; We can have a teeny tiny Macbook Air, and a truly monstrous large iPad.
I think mixing iOS and macOS a la Marzipan is a big mistake.

— Bob Burrough (@bob_burrough) November 1, 2018
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11 weeks ago by mjtsai
Twitter
1) The company rapidly restructured itself after Steve died. What was a mostly flattened organization, where you could easily do cross-functional work, became a huge stack of middle management with countless siloed focus areas.

— Bob Burrough (@bob_burrough) October 31, 2018
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11 weeks ago by mjtsai
Twitter
Apple seemed to forget that working as a team, and pursuing the best possible product, regardless of where the contributions came from, was what enabled them to build great products. The difference was night and day.

— Bob Burrough (@bob_burrough) October 31, 2018
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11 weeks ago by mjtsai
Twitter
One of the main reasons I decided to leave was that it was made clear by both my management and by the various departments that I worked with that my contributions were not welcome. It was clear that staying in my lane was vastly more important than any notion of teamwork.

— Bob Burrough (@bob_burrough) October 31, 2018
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11 weeks ago by mjtsai
Twitter
One of the features that Apple is most proud of today was created by me and one other person. When anyone used our crude prototype, it was obvious that iPhone had to have this feature. It was awesome. We did presentations with various Apple execs and the rest is history.

— Bob Burrough (@bob_burrough) October 31, 2018
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11 weeks ago by mjtsai
Twitter
Calling for legislation is about the most pointless thing for them to do. Apple has the power to dictate rules on one of the biggest platforms in the world. They’re just not doing it.

— Bob Burrough (@bob_burrough) October 25, 2018
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12 weeks ago by mjtsai
Twitter
Apple’s hubris-of-strategy is still operating as if Steve Jobs is picking the next winner. They’ve demonstrated they have no ability to pick a winner. Problem is, not only are they not picking winners, they’re not hedging against the possibility that their bet doesn’t pan out.

— Bob Burrough (@bob_burrough) October 21, 2018
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october 2018 by mjtsai
Twitter
They already thought they knew what they were doing when they claimed that iPad was a serious contender for desktop computer replacement. We also know that they did not have any contingency in place in case that didn’t pan out.

— Bob Burrough (@bob_burrough) October 21, 2018
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october 2018 by mjtsai
Twitter
If somebody had one of these chips, we’d see pictures of it everywhere.

— Bob Burrough (@bob_burrough) October 21, 2018
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october 2018 by mjtsai
Twitter
Here’s another reason why the Bloomberg hardware-spying story is unlikely: there’s no better way to get caught than by including physical evidence (a chip) of your hack.

— Bob Burrough (@bob_burrough) October 21, 2018
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october 2018 by mjtsai
Twitter
@kocienda directly contradicts Craig Federighi and Jony Ive. https://t.co/WDL4s2JR1B pic.twitter.com/6G1HzCE4jH

— Bob Burrough (@bob_burrough) October 14, 2018
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october 2018 by mjtsai
Twitter
There was no reason to remove the drop shadow. We went from legible and works-in-all-scenarios to, "Fuck it, if you can't read your screen, it's your own dumbass fault."

— Bob Burrough (@bob_burrough) October 14, 2018
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october 2018 by mjtsai
Twitter
What of The Information’s article Feb ‘17? I don’t think this would be a conspiracy between the two news orgs. Something’s up. https://t.co/Tmh1BZpcvL

— Bob Burrough (@bob_burrough) October 6, 2018
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october 2018 by mjtsai
Twitter
ergon pic.twitter.com/dJjT3yx1O4

— Bob Burrough (@bob_burrough) October 4, 2018
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october 2018 by mjtsai
Twitter
I'm a bit astonished by the unanimity of opinion that Mojave's Marzipan apps are not good. There's usually always a holdout.

— Bob Burrough (@bob_burrough) September 25, 2018
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september 2018 by mjtsai
Twitter
His analysis is sober. The moment I realized it was when he said iPhone needed mouse support. His vision for the platform is authentic. He's not running interference for Apple any more than you're arbitrarily bashing them. You're both being genuine.

— Bob Burrough (@bob_burrough) September 25, 2018
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september 2018 by mjtsai
Twitter
I agree with this. I think Apple fundamentally changed their strategy with X. They're no longer going to use prior generations as the discounted sellers. Instead, they're going to give you the whole lineup every year.

— Bob Burrough (@bob_burrough) September 20, 2018
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september 2018 by mjtsai
Twitter
Now that everyone's asking "why did they announce it if it wasn't ready?" Go back and review this thread from February of this year. https://t.co/at38jgX7ft

— Bob Burrough (@bob_burrough) September 16, 2018
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september 2018 by mjtsai
Twitter
There's a race condition in the store. If you "buy" the content, and it gets removed before you download it, it's impossible to ever take delivery of your purchase. Could theoretically happen seconds after make a purchase. 🤣

— Bob Burrough (@bob_burrough) September 13, 2018
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september 2018 by mjtsai
Twitter
The problem appears to be a mismatch between legal reality and customer expectation. Customers are broadly under the impression that if they have purchased content, they will be able to download that content indefinitely. https://t.co/y2u2M5kXvD

— Bob Burrough (@bob_burrough) September 13, 2018
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september 2018 by mjtsai
Twitter
Please don't call iPhone XR the cheap model at $749. Just two years ago, the top-spec iPhone started at $649.

— Bob Burrough (@bob_burrough) September 12, 2018
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september 2018 by mjtsai
Twitter
“God dammit, Tim! I said we need Macs. Not Max! Macs!”

— Bob Burrough (@bob_burrough) September 12, 2018
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september 2018 by mjtsai
Twitter
iPhone distribution by year of release:
2009: 0.1%
2010: 0.2%
2011: 1.1%
2012: 1.8%
2013: 5.4%
2014: 21.4%
2015: 18.3%
2016: 30.1%
2017: 21.5% https://t.co/1DjBzVvMa7

— Bob Burrough (@bob_burrough) September 12, 2018
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september 2018 by mjtsai
Twitter
If iPad switches to USB-C, that represents a fundamental change to the philosophy of product design at Apple. ...both hardware and software. I doubt it very much. https://t.co/q2XeoDXNoo

— Bob Burrough (@bob_burrough) September 10, 2018
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september 2018 by mjtsai
Twitter
How refreshing it would be for the head of Twitter or Facebook to say "Look, we're just trying to make money. We're gonna do whatever increases engagement as much as possible. Hate-speech? Harassment? Whatever. If it bleeds, it leads." After all, that's the truth.

— Bob Burrough (@bob_burrough) September 6, 2018
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september 2018 by mjtsai
Twitter
So, at base, being an ad-based information platform is fundamentally incompatible with being a public square.

— Bob Burrough (@bob_burrough) September 6, 2018
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september 2018 by mjtsai
Twitter
Being an ad-based business, they're motivated to shape and direct traffic to optimize revenue.

— Bob Burrough (@bob_burrough) September 6, 2018
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september 2018 by mjtsai
Twitter
If Twitter cared about being impartial, they would not curate your feed.

— Bob Burrough (@bob_burrough) September 6, 2018
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september 2018 by mjtsai
Twitter
Xs
Xr
Xs Max
Xs Min
Xt
Xu
Xv
X Pro
X Home
X Home Premium

— Bob Burrough (@bob_burrough) September 5, 2018
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september 2018 by mjtsai
Twitter
Schiller: “Can’t innovate my ass.”Ive:
— Bob Burrough (@bob_burrough) September 5, 2018
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september 2018 by mjtsai
Twitter
My position here is that Apple just needs to do an outstanding job. Devs are gonna do what devs are gonna do, but if Apple makes it easy to make crap, we'll get lots of crap.

— Bob Burrough (@bob_burrough) September 3, 2018
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september 2018 by mjtsai
Twitter
I refrained. Too much semantic ambiguity. The UIKit apps can certainly be dominant in quantity, but that doesn't mean they'll be good. Apple has had Numbers on iOS for a long time, and it's pretty widely despised. https://t.co/gtFDDoPROV

— Bob Burrough (@bob_burrough) September 3, 2018
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september 2018 by mjtsai
Twitter
MagSafe is one of Apple’s best inventions.

— Bob Burrough (@bob_burrough) September 2, 2018
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september 2018 by mjtsai
Twitter
And as I've pointed out before...If you magically achieve the breakthroughs that enable the above, you would not only apply them to AR glasses. Smartphones, tablets, laptops, VR, and every other existing tech would get better, making it that much hard for AR to compete.

— Bob Burrough (@bob_burrough) August 23, 2018
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august 2018 by mjtsai
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