mjtsai + bob_burrough   538

Twitter
Summary: iPhone X and 8 had strong uptake this time last year. This year, XS, XR are *already* flat. 😲

— Bob Burrough (@bob_burrough) November 14, 2018
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5 days ago by mjtsai
Twitter
iPhone XS, XR adoption this year compared to iPhone X, 8 during the same period last year. pic.twitter.com/wTXlQtIHV3

— Bob Burrough (@bob_burrough) November 14, 2018
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5 days ago by mjtsai
Twitter
Wouldn't it be funny if it turned out that I'm not just a hater, but that I have higher expectations of Apple than anyone else? Yeah. Funny. Ha. Ha. 😐

— Bob Burrough (@bob_burrough) November 13, 2018
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6 days ago by mjtsai
Twitter
Hubris. They think they know what they’re doing, but don’t. At the Mac Pro mea culpa, they very strangely asserted that pros at Apple “still use a Mac,” as if some reasonable alternative existed. In their minds, the reasonable alternative was iPad. https://t.co/5TrHg4M0LS

— Bob Burrough (@bob_burrough) November 12, 2018
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7 days ago by mjtsai
Twitter
As far as I’m concerned, Apple is already late. It’s their job to understand where things are going and make these kinds of changes when the opportunities present themselves, not to wait until after it becomes obvious to everyone.

— Bob Burrough (@bob_burrough) November 7, 2018
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12 days ago by mjtsai
Twitter
Four years for a Mac mini iteration, six and counting for a followup to a failed Mac Pro design. You’ll forgive me for having little confidence in Tim Cook’s Apple to switch architectures.

— Bob Burrough (@bob_burrough) November 7, 2018
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12 days ago by mjtsai
Twitter
If you try to jam keyboard and mouse into iPad, just so you can say it replaced your computer, iPad is no longer designed for a specific scenario. It can be used in all scenarios...none of them considered. That's not design. That's anti-design.

— Bob Burrough (@bob_burrough) November 5, 2018
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14 days ago by mjtsai
Twitter
If you're building a device with an ethical basis; to save lives, or to protect privacy, or to expand access to information, it very much matters that your device is accessible to people. Raising prices to the detriment of unit sales directly undermines that.

— Bob Burrough (@bob_burrough) November 1, 2018
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17 days ago by mjtsai
Twitter
Apple is no longer betting on its ability to produce a breakthrough device.

— Bob Burrough (@bob_burrough) November 1, 2018
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17 days ago by mjtsai
Twitter
All product categories are flat or down. Apple will continue to increase markup through 2019, to the degree that unit sales will drop although revenue increases. Making more money from fewer people. https://t.co/DSUh1u29TM

— Bob Burrough (@bob_burrough) November 1, 2018
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17 days ago by mjtsai
Twitter
IMO, the mix should be:
macOS is pro, iOS is consumer.
Intel is replaced with ARM across the board.
Product lines overlap; We can have a teeny tiny Macbook Air, and a truly monstrous large iPad.
I think mixing iOS and macOS a la Marzipan is a big mistake.

— Bob Burrough (@bob_burrough) November 1, 2018
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18 days ago by mjtsai
Twitter
1) The company rapidly restructured itself after Steve died. What was a mostly flattened organization, where you could easily do cross-functional work, became a huge stack of middle management with countless siloed focus areas.

— Bob Burrough (@bob_burrough) October 31, 2018
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19 days ago by mjtsai
Twitter
Apple seemed to forget that working as a team, and pursuing the best possible product, regardless of where the contributions came from, was what enabled them to build great products. The difference was night and day.

— Bob Burrough (@bob_burrough) October 31, 2018
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19 days ago by mjtsai
Twitter
One of the main reasons I decided to leave was that it was made clear by both my management and by the various departments that I worked with that my contributions were not welcome. It was clear that staying in my lane was vastly more important than any notion of teamwork.

— Bob Burrough (@bob_burrough) October 31, 2018
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19 days ago by mjtsai
Twitter
One of the features that Apple is most proud of today was created by me and one other person. When anyone used our crude prototype, it was obvious that iPhone had to have this feature. It was awesome. We did presentations with various Apple execs and the rest is history.

— Bob Burrough (@bob_burrough) October 31, 2018
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19 days ago by mjtsai
Twitter
Calling for legislation is about the most pointless thing for them to do. Apple has the power to dictate rules on one of the biggest platforms in the world. They’re just not doing it.

— Bob Burrough (@bob_burrough) October 25, 2018
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25 days ago by mjtsai
Twitter
Apple’s hubris-of-strategy is still operating as if Steve Jobs is picking the next winner. They’ve demonstrated they have no ability to pick a winner. Problem is, not only are they not picking winners, they’re not hedging against the possibility that their bet doesn’t pan out.

— Bob Burrough (@bob_burrough) October 21, 2018
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29 days ago by mjtsai
Twitter
They already thought they knew what they were doing when they claimed that iPad was a serious contender for desktop computer replacement. We also know that they did not have any contingency in place in case that didn’t pan out.

— Bob Burrough (@bob_burrough) October 21, 2018
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29 days ago by mjtsai
Twitter
If somebody had one of these chips, we’d see pictures of it everywhere.

— Bob Burrough (@bob_burrough) October 21, 2018
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29 days ago by mjtsai
Twitter
Here’s another reason why the Bloomberg hardware-spying story is unlikely: there’s no better way to get caught than by including physical evidence (a chip) of your hack.

— Bob Burrough (@bob_burrough) October 21, 2018
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29 days ago by mjtsai
Twitter
@kocienda directly contradicts Craig Federighi and Jony Ive. https://t.co/WDL4s2JR1B pic.twitter.com/6G1HzCE4jH

— Bob Burrough (@bob_burrough) October 14, 2018
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5 weeks ago by mjtsai
Twitter
There was no reason to remove the drop shadow. We went from legible and works-in-all-scenarios to, "Fuck it, if you can't read your screen, it's your own dumbass fault."

— Bob Burrough (@bob_burrough) October 14, 2018
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5 weeks ago by mjtsai
Twitter
What of The Information’s article Feb ‘17? I don’t think this would be a conspiracy between the two news orgs. Something’s up. https://t.co/Tmh1BZpcvL

— Bob Burrough (@bob_burrough) October 6, 2018
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6 weeks ago by mjtsai
Twitter
ergon pic.twitter.com/dJjT3yx1O4

— Bob Burrough (@bob_burrough) October 4, 2018
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6 weeks ago by mjtsai
Twitter
I'm a bit astonished by the unanimity of opinion that Mojave's Marzipan apps are not good. There's usually always a holdout.

— Bob Burrough (@bob_burrough) September 25, 2018
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7 weeks ago by mjtsai
Twitter
His analysis is sober. The moment I realized it was when he said iPhone needed mouse support. His vision for the platform is authentic. He's not running interference for Apple any more than you're arbitrarily bashing them. You're both being genuine.

— Bob Burrough (@bob_burrough) September 25, 2018
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7 weeks ago by mjtsai
Twitter
I agree with this. I think Apple fundamentally changed their strategy with X. They're no longer going to use prior generations as the discounted sellers. Instead, they're going to give you the whole lineup every year.

— Bob Burrough (@bob_burrough) September 20, 2018
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8 weeks ago by mjtsai
Twitter
Now that everyone's asking "why did they announce it if it wasn't ready?" Go back and review this thread from February of this year. https://t.co/at38jgX7ft

— Bob Burrough (@bob_burrough) September 16, 2018
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9 weeks ago by mjtsai
Twitter
There's a race condition in the store. If you "buy" the content, and it gets removed before you download it, it's impossible to ever take delivery of your purchase. Could theoretically happen seconds after make a purchase. 🤣

— Bob Burrough (@bob_burrough) September 13, 2018
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9 weeks ago by mjtsai
Twitter
The problem appears to be a mismatch between legal reality and customer expectation. Customers are broadly under the impression that if they have purchased content, they will be able to download that content indefinitely. https://t.co/y2u2M5kXvD

— Bob Burrough (@bob_burrough) September 13, 2018
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9 weeks ago by mjtsai
Twitter
Please don't call iPhone XR the cheap model at $749. Just two years ago, the top-spec iPhone started at $649.

— Bob Burrough (@bob_burrough) September 12, 2018
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9 weeks ago by mjtsai
Twitter
“God dammit, Tim! I said we need Macs. Not Max! Macs!”

— Bob Burrough (@bob_burrough) September 12, 2018
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9 weeks ago by mjtsai
Twitter
iPhone distribution by year of release:
2009: 0.1%
2010: 0.2%
2011: 1.1%
2012: 1.8%
2013: 5.4%
2014: 21.4%
2015: 18.3%
2016: 30.1%
2017: 21.5% https://t.co/1DjBzVvMa7

— Bob Burrough (@bob_burrough) September 12, 2018
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9 weeks ago by mjtsai
Twitter
If iPad switches to USB-C, that represents a fundamental change to the philosophy of product design at Apple. ...both hardware and software. I doubt it very much. https://t.co/q2XeoDXNoo

— Bob Burrough (@bob_burrough) September 10, 2018
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10 weeks ago by mjtsai
Twitter
How refreshing it would be for the head of Twitter or Facebook to say "Look, we're just trying to make money. We're gonna do whatever increases engagement as much as possible. Hate-speech? Harassment? Whatever. If it bleeds, it leads." After all, that's the truth.

— Bob Burrough (@bob_burrough) September 6, 2018
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10 weeks ago by mjtsai
Twitter
So, at base, being an ad-based information platform is fundamentally incompatible with being a public square.

— Bob Burrough (@bob_burrough) September 6, 2018
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10 weeks ago by mjtsai
Twitter
Being an ad-based business, they're motivated to shape and direct traffic to optimize revenue.

— Bob Burrough (@bob_burrough) September 6, 2018
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10 weeks ago by mjtsai
Twitter
If Twitter cared about being impartial, they would not curate your feed.

— Bob Burrough (@bob_burrough) September 6, 2018
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10 weeks ago by mjtsai
Twitter
Xs
Xr
Xs Max
Xs Min
Xt
Xu
Xv
X Pro
X Home
X Home Premium

— Bob Burrough (@bob_burrough) September 5, 2018
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10 weeks ago by mjtsai
Twitter
Schiller: “Can’t innovate my ass.”Ive:
— Bob Burrough (@bob_burrough) September 5, 2018
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10 weeks ago by mjtsai
Twitter
My position here is that Apple just needs to do an outstanding job. Devs are gonna do what devs are gonna do, but if Apple makes it easy to make crap, we'll get lots of crap.

— Bob Burrough (@bob_burrough) September 3, 2018
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11 weeks ago by mjtsai
Twitter
I refrained. Too much semantic ambiguity. The UIKit apps can certainly be dominant in quantity, but that doesn't mean they'll be good. Apple has had Numbers on iOS for a long time, and it's pretty widely despised. https://t.co/gtFDDoPROV

— Bob Burrough (@bob_burrough) September 3, 2018
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11 weeks ago by mjtsai
Twitter
MagSafe is one of Apple’s best inventions.

— Bob Burrough (@bob_burrough) September 2, 2018
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11 weeks ago by mjtsai
Twitter
And as I've pointed out before...If you magically achieve the breakthroughs that enable the above, you would not only apply them to AR glasses. Smartphones, tablets, laptops, VR, and every other existing tech would get better, making it that much hard for AR to compete.

— Bob Burrough (@bob_burrough) August 23, 2018
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12 weeks ago by mjtsai
Twitter
For this to work for the mass market you need all of:
- An order of magnitude improvement in DPI
- 3x improvement in field of view
- 3x performance
- 10x battery life
- 1/3rd the price
- 1/3rd the mass
These things do not go together.

— Bob Burrough (@bob_burrough) August 23, 2018
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12 weeks ago by mjtsai
Twitter
There's a fair number of my followers who still believe that Apple will surpass both Microsoft and Magic Leap with their own AR solution. Don't bet on it.

— Bob Burrough (@bob_burrough) August 23, 2018
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12 weeks ago by mjtsai
Twitter
I've been talking about this tech for years. It's been clear for a long time that the tech can't live up to the hype. Chickens are coming home to roost for Magic Leap. https://t.co/CFs1gP1elM

— Bob Burrough (@bob_burrough) August 23, 2018
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12 weeks ago by mjtsai
Twitter
Doug was at Apple before joining Tesla. He was the CTO at Segway prior to that. Doug is the VP who, shortly after Steve's death, said at a hardware engineering all hands that things were going to be "design by committee."

— Bob Burrough (@bob_burrough) August 10, 2018
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august 2018 by mjtsai
Twitter
Possible interpretations: 1) IAP is the way to implement a demo without calling it a demo. 2) customers want a sliding scale price to pay for what they want, but not more. 3) asking someone to pay in the heat if battle is the ideal way to induce a sale. https://t.co/1cdgePmVp0

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
As far as I'm concerned, if your app/game isn't freemium, you're doing it wrong. The old traditional software sales model is dead.

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
https://t.co/CX9krtVRH6 pic.twitter.com/uDYr0cVn52

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
And Fortnite is F2P. https://t.co/hJmileIwpD

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
Case in point: Crossy Road, which is a "free" app. https://t.co/cl0uo3Dt4Z

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
I can embrace this, but I will never be comfortable with this fact. https://t.co/JuKqJYO0EI pic.twitter.com/8IG4rrZbOk

— Bob Burrough (@bob_burrough) August 8, 2018
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august 2018 by mjtsai
Twitter
One of Apple’s problems is that they think they need to enlist outside celebrity to bring cachet to the brand. The fact is, Apple has hundreds of folks who have their own amazing stories and unique expertise - the very people who design and build Apple’s products.

— Bob Burrough (@bob_burrough) July 24, 2018
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july 2018 by mjtsai
Twitter
Apple keeping up with everyone else is what I consider the least ambitious goal. When you have as much clout as Apple, you should be getting next-gen CPU’s before everyone else. You could even hand-select based on wafer purity or other factory line screens.

— Bob Burrough (@bob_burrough) July 8, 2018
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july 2018 by mjtsai
Twitter
If you're interested in Apple commentary, the most valuable folks to follow are @daringfireball @mjtsai @marcoarment and @stroughtonsmith

— Bob Burrough (@bob_burrough) July 3, 2018
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july 2018 by mjtsai
Twitter
Gruber said "Where's VRKit?" And they were like, well, it's for partners. There is no Apple VR strategy.

— Bob Burrough (@bob_burrough) June 17, 2018
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june 2018 by mjtsai
Twitter
BTW...setting it up as a Mac vs iOS situation is a misdirection. Bad management is bad management, no matter what product lines you offer.

— Bob Burrough (@bob_burrough) June 17, 2018
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june 2018 by mjtsai
Twitter
pic.twitter.com/RUyvoKMXGW

— Bob Burrough (@bob_burrough) June 17, 2018
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june 2018 by mjtsai
Twitter
While I'm here, I noticed that this presentation clearly states that Apple thought iPad Pro was going to replace PC's. https://t.co/ipiUPekmcG

— Bob Burrough (@bob_burrough) June 17, 2018
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june 2018 by mjtsai
Twitter
Phil Schiller says using a 5 year old computer is sad, while other Apple executives look on and laugh. https://t.co/hnkctx0pyQ

— Bob Burrough (@bob_burrough) June 17, 2018
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june 2018 by mjtsai
Twitter
I don't buy computers from Intel. I buy them from Apple. Intel isn't the company trying to sell me a 5 year old Mac at full price. Intel also didn't design Apple's Mac Pro into a corner. Pointing at Intel isn't about fairness. It's just about covering for Apple's failures. https://t.co/bODSwZRt8p

— Bob Burrough (@bob_burrough) June 14, 2018
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june 2018 by mjtsai
Twitter
This was the status quo while Tim Cook was paying lip service to privacy. pic.twitter.com/bo0q62lirg

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
When iPad ultimately gets mouse support because people are accustomed to using Marzipan apps with a mouse, what's to stop mouse support from also being added to iPhone? https://t.co/CMKoboSE2E

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
Personally, I believe that Apple is making an enormous mistake by not being design-focused. Whereas previously products were defined to fit a particular set of uses, Marzipan seems to just throw these platforms together without good reason.

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
The Mac is the opposite. It’s less portable. You’re not going to put one in your pocket. However, if you want to write War & Peace, or a million lines of code, it’ll handle that no problem.

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
iOS’s primary benefit is mobility. It’s a powerful computer and communication device you can put in your pocket and take anywhere. You don’t have to being a keyboard and mouse with you. However, the tradeoff is that there’s an upper bound to what you can do with it.

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
The point of keeping them separate isn’t ego. It’s so that the definition of the product and its capabilities are clear, unambiguous, and tailored for a particular usage pattern.

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
IMO Marzipan is poor design. It merges mouse and touch paradigms while doing nothing to address the reasons for their separation. Ultimately, both are less clear, less focused, and more ambiguous. https://t.co/1jAuCFZGAT

— Bob Burrough (@bob_burrough) June 12, 2018
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june 2018 by mjtsai
Twitter
You're assuming they had no choice but to ship Marzipan versions of News, Voice Memos, Home, and Stocks. They could've shipped AppKit versions of those apps. ...or even not shipped them at all.

— Bob Burrough (@bob_burrough) June 11, 2018
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june 2018 by mjtsai
Twitter
Conjecture: iPad Pro ultimately failed at turning iPad into a general purpose productivity device, and Marzipan is the pivot.

— Bob Burrough (@bob_burrough) June 8, 2018
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june 2018 by mjtsai
Twitter
Marzipandemonium: The feeling you get when you reach up and touch an iPad app on your Mac, but nothing happens. https://t.co/No6ZZqdS3L

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
One big difference, though, is there actually was a healthy smartphone market at the time. Apple's market share goal for iPhone was a mere 1%. There is no AR hardware market.

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
If you compare what Apple is doing with AR with how the original iPhone was developed, it's like they're shipping iPhone apps on Mac in 2005, telling everyone it's going to be the next big platform, but they're still figuring out how to build a phone.

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
My favorite moments:
- Leave-a-Turd™
- Setting them up to ask about AR glasses (saw it coming a mile away)
- Setting them up to ask about a car (didn't see it coming) https://t.co/g3vdJw1Lmx

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
This assumes Apple had no choice but to ship the 4 apps based on Marzipan. They could’ve shipped AppKit versions of those apps.

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
If Apple thinks AR is the next great app platform, why isn't Apple building those apps? The only apps that have been demo'd so far are forgettable demo apps. https://t.co/y0gujHNpAs

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
Hey, Joz. Stop fucking ridiculing people for having opinions. You once ridiculed people for suggesting Siri was no good, but how has that worked out? Reasonable people can disagree. https://t.co/izbSnMq3Ub

— Bob Burrough (@bob_burrough) June 6, 2018
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june 2018 by mjtsai
Twitter
Also, Apple Books has rendered books, complete with fake covers, pages, and bindings. pic.twitter.com/xcI6eIAUXv

— Bob Burrough (@bob_burrough) June 5, 2018
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june 2018 by mjtsai
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