mike + facebook   4

Algorithms, clickworkers, and the befuddled fury around Facebook Trends | Social Media Collective
We prefer the idea that algorithms run on their own, free of the messy bias, subjectivity, and political aims of people. It’s a seductive and persistent myth, one Facebook has enjoyed and propagated. But its simply false.

I’ve already commented on this, and many of those who study the social implications of information technology have made this point abundantly clear (including Pasquale, Crawford, Ananny, Tufekci, boyd, Seaver, McKelvey, Sandvig, Bucher, and nearly every essay on this list). But it persists: in statements made by Facebook, in the explanations offered by journalists, even in the words of Facebook’s critics.

If you still think algorithms are neutral because they’re not people, here’s a list, not even an exhaustive one, of the human decisions that have to be made to produce something like Facebook’s Trending Topics (which, keep in mind, pales in scope and importance to Facebook’s larger algorothmic endeavor, the “news feed” listing your friends’ activity). Some are made by the engineers designing the algorithm, others are made by curators who turn the output of the algorithm into something presentable. If your eyes start to glaze over, that’s the point; read any three points and then move on, they’re enough to dispel the myth. Ready?
facebook  bias 
may 2016 by mike

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