markogara + advertising   14

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization by Shoshana Zuboff :: SSRN
This article describes an emergent logic of accumulation in the networked sphere, ‘surveillance capitalism,’ and considers its implications for ‘information civilization.’ Google is to surveillance capitalism what General Motors was to managerial capitalism. Therefore the institutionalizing practices and operational assumptions of Google Inc. are the primary lens for this analysis as they are rendered in two recent articles authored by Google Chief Economist Hal Varian. Varian asserts four uses that follow from computer-mediated transactions: ‘data extraction and analysis,’ ‘new contractual forms due to better monitoring,’ ‘personalization and customization,’ and ‘continuous experiments.’ An examination of the nature and consequences of these uses sheds light on the implicit logic of surveillance capitalism and the global architecture of computer mediation upon which it depends. This architecture produces a distributed and largely uncontested new expression of power that I christen: ‘Big Other.’ It is constituted by unexpected and often illegible mechanisms of extraction, commodification, and control that effectively exile persons from their own behavior while producing new markets of behavioral prediction and modification. Surveillance capitalism challenges democratic norms and departs in key ways from the centuries long evolution of market capitalism.
technology  google  facebook  advertising  guardian  shoshanazuboff 
january 2019 by markogara
Shoshana Zuboff: Secrets of Surveillance Capitalism
Governmental control is nothing compared to what Google is up to. The company is creating a wholly new genus of capitalism, a systemic coherent new logic of accumulation we should call surveillance capitalism. Is there nothing we can do?
technology  google  facebook  advertising  guardian  shoshanazuboff 
january 2019 by markogara
'The goal is to automate us': welcome to the age of surveillance capitalism | Technology | The Guardian
Shoshana Zuboff’s new book is a chilling exposé of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboff’s work and asks the author 10 key questions
articles  technology  google  facebook  advertising  guardian  shoshanazuboff 
january 2019 by markogara
Good Design is Good Business
I'm an art director in NYC at Ogilvy for IBM. I'm also a design nerd and into the importance of archiving. This is a little spot where I'm saving some beautiful IBM work I come across in the form of hi-res posters.
design  ibm  posters  advertising 
may 2014 by markogara

Copy this bookmark:



description:


tags: