jonerp + customer   389

US survey says shoppers want less automation, more human interaction with customer service
"The report revealed that, despite misconceptions of robots taking over, consumers still want human interaction while navigating digital assets. What’s more, they don’t expect, nor want technology to replace real people. It’s true consumers are open-minded about using technology like chatbots that save time and make life easier. But they still trust humans to help solve more complex problems and make experiences such as online shopping, filling a prescription or making a bank deposit — more enjoyable."
erp  latest  news  ai  artificial  intelligence  automation  brands  chatbots  customer  service  gartner  human  interaction  research  retail 
2 days ago by jonerp
Hudson’s Bay – claiming retail uniqueness, but still struggling with omni-channel 101
"Hudson's Bay is a retailer that's still struggling to get to the foothills of omni-channel retail basics."
crm  and  customer  experience  digital  enterprise  in  the  real  world  retail  e-commerce  omni-channel  social 
4 days ago by jonerp
How Zendesk pursues frictionless collaboration with Zoom video conferencing
"You can't serve your customers if your employees are bogged down. SaaS customer service vendor Zendesk has to be frictionless inside their company to achieve that result for others. Here's how they've changed employee productivity with Zoom video conferencing."
collaboration  sharing  and  digital  productivity  crm  customer  experience  service  management  use  cases 
5 days ago by jonerp
Which CRM Applications Matter Most In 2018
"Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation. In my opinion and based on discussions with CMOs, interest in marketing analytics is soaring as they are all looking to quantify their team’s contribution to lead generation, pipeline growth, and revenue. I see analytics- and data-driven clarity as the new normal. I believe that knowing how to quantify marketing contributions and performance requires CMOs and their teams to stay on top of the latest marketing, mobile marketing, and predictive customer analytics apps and technologies constantly. The metrics marketers choose today define who they will be tomorrow and in the future."
business  featured  posts  technology  software  trends  &  concepts  ai  byline=louis  columbus  cloud  computing  cpq  crm  customer  relationship  management  enterprise 
15 days ago by jonerp
Elevating Customer and Influencer Marketing
"With these changes, create collaborative programs between these two functions. It is hard to imagine an activity that would build more trust and credibility than making it easy for customers and influencers to engage with each other—both in structured meetings and unstructured conversations and activities. Jon Reed from diginomica shared a story recently of one example of this that blew me away But, why are these things, that make so much sense when you hear about them, the exception rather than the rule?"
uncategorized  analyst  relations  customer  marketing  references  influencer  organization 
20 days ago by jonerp
SAP and Qualtrics – how might this work and what are the barriers?
"A week following SAP's acquisition of Qualtrics, we take a deeper look inside the workings of Qualtrics to assess the opportunities and challenges."
crm  and  customer  experience  productivity 
21 days ago by jonerp
Two decades of online doesn’t guarantee the necessary omni-channel balance for Nordstrom
"Nordstrom reckons that two decades of online presence is validation of its digital investment and progress, but the omni-channel alignment is still elusive. "
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  retail  e-commerce  the  omni-channel  social 
21 days ago by jonerp
Enterprise hits and misses – Black Friday looms, SAP splurges on Qualtrics as CX heats up
"In his latest travel-streamlined, road-punchy version of hits and misses, Jon picks the highlights from the week’s biggest shows, his best-of picks from the enterprise web, and, as always – your weekly whiffs. SAP's acquisition of Qualtrics gets special attention."
crm  and  customer  experience  hits  misses  retail  e-commerce  the  omni-channel 
22 days ago by jonerp
Qualtrics acquired – SAP’s high priced bid to solve customer experience
"SAP just poneyed up $8bn for Qualtrics, a company that provides analytics in the customer experience space. Does it make sense? Well yes - but only if companies actually care in the first place."
analytics  planning  and  data  analysis  crm  customer  experience  service  management 
27 days ago by jonerp
Inside the surprising Workplace by Facebook – what I learned from Workplace product leaders
"Workplace by Facebook has added complications to my already complicated relationship with Facebook. But Facebook's Simon Cross believes that Workplace can make a difference, by fueling the culture that good teams emerge from."
collaboration  sharing  and  digital  productivity  crm  customer  experience  hcm  the  future  of  work  social 
4 weeks ago by jonerp
The Most Important Thing about B2B Personas-Common Ground
"The most important persona-style effort a B2B organization can invest in is the development of an ideal customer profile, something we coined as “The Enterprise Persona.” That profile can, and should include psychographics of the enterprise (among other dimensions)–something that Gartner is helping with via our Enterprise Technology Adoption Profiles. You can build 3 personas in this area. You start with the ideal customer. Then identify deviations from the ideal that would be viable as a good target–the acceptable customer profile. And, finally, identify deviations from ideal that would be a signal that a win, or the ability to make sure the client got value even if you win, would be unlikely–the unacceptable customer profile. Understanding this is most important."
go-to-market  enterprise  persona  technology  adoption  profiles  eta  ideal  customer  profile  personas  psychographics 
4 weeks ago by jonerp
FinancialForce and the quest to remake midmarket ERP for a digital world
"The latest release from FinancialForce builds in analytics and billing in the quest to remake midmarket ERP as agile and connected for a digital world"
cloud  erp  financials  and  supply  chain  crm  customer  experience  frictionless  enterprise  professional  services  user 
5 weeks ago by jonerp
The state of Tableau 2018 – CPO Ajenstat on Tableau as a data platform, and the push for analytics ubiquity
"At last year's Tableau Conference, Tableau laid out its vision for AI/ML and its impact on data analysts. Tableau's platform ambitions were another crucial storyline. Time for a progress report."
analytics  planning  and  data  analysis  cloud  platforms  -  infrastructure  architecture  crm  customer  experience 
5 weeks ago by jonerp
AirAsia lands on Google Cloud to build a frictionless digital travel business
"The buzzword is frictionless, says CEO Tony Fernandes, as AirAsia partners with Google Cloud in its aim to become a digital travel business"
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  frictionless  enterprise  use  cases 
6 weeks ago by jonerp
Jet-powering Walmart to go on the offensive – e-commerce chief Marc Lore has battleplans
"In the final part of our focus on Walmart's digital transformation, Marc Lore has some big questions to ask - and answer."
analytics  planning  and  data  analysis  crm  customer  experience  digital  enterprise  in  the  real  world  e-commerce  machine  intelligence  ai  retail  omni-channel 
6 weeks ago by jonerp
Twilio proclaims a communications renaissance for frictionless enterprise
"Twilio proclaims a great communications renaissance and a new wave of flexible API-based software platforms with AI on top. We see frictionless enterprise"
cloud  platforms  -  infrastructure  and  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  frictionless  enterprise 
7 weeks ago by jonerp
Enterprise hits and misses – Sears goes on layaway and chatbots file lawsuits
In this streamlined, “Jon feels the road burn” version of hits and misses, he picks the event coverage that matters, the best of the enterprise web, and, as always – your weekly whiffs."
best  of  crm  and  customer  experience  retail  e-commerce  the  omni-channel 
7 weeks ago by jonerp
Twilio’s $2 billion for SendGrid says that email’s not dead
"Despite the rise of messaging, chatbots and voice assistants, Twiio's $2 billion purchase of SendGrid sends a message that email's far from dead"
collaboration  sharing  and  digital  productivity  crm  customer  experience  content  marketing  infrastructure  ux  application  design 
7 weeks ago by jonerp
Bank of America CEO – digital-only is not the way to go in banking
"Bank of America is investing in a combination of digital innovation, platform consolidation and branch expansion. "
analytics  planning  and  data  analysis  cloud  platforms  -  infrastructure  architecture  crm  customer  experience  digital  enterprise  in  the  real  world  financial  services  fintech 
7 weeks ago by jonerp
Putting the customer at the heart of marketing – Salesforce CMO Stephanie Buscemi on how it’s done
"The recent Dreamforce conference was customer-rich; CMO Stephanie Buscemi explains how it's done."
crm  and  customer  experience  digital  content  marketing  social 
8 weeks ago by jonerp
Key Takeaways from Dreamforce 2018
"Bundling products and going to market with product platforms and/or bundles is a common tactic of IT vendors and especially cloud vendors. Even cable companies use this tactic to strengthen vendor lock-in and increase adoption. If more companies purchase the bundled offering, the vendor has the ability to report higher adoption rates of the products that make up the bundle regardless of how many companies are actually using that particular product. Bundles like Salesforce’s Customer 360 also make it significantly harder for customers to walk away since multiple aspects of their business now depend on Salesforce to function."
salesforce.com  customer  360  platform  dreamforce  einstein  mulesoft  salesforce  sfdc 
8 weeks ago by jonerp
All Revenue Is Good Revenue Attitudes Force Compromises
"This discussion is almost always a short term vs. long term perspective. Short term, there is pressure to “make the number.” And that scales across the company as you go from sales rep, to manager, to team, to division, etc. But long term, I believe that most, but not all, of these questionable deals to more harm than good."
go-to-market  ideal  customer  profile  revenue  strategy 
8 weeks ago by jonerp
Journeys in big data and AI across the transport networks of London & Paris
"We should take notice of the pioneering work in big data and AI done by digital innovators at public transport networks - two examples from London and Paris"
customer  service  management  frictionless  enterprise  machine  intelligence  and  ai  mobile  social  use  cases 
9 weeks ago by jonerp
Dreamforce 2018 – Keith Block on integration, innovation and life as a co-CEO
"As Dreamforce begins to wind down, I had the chance to sit down to chew the fat with co-CEO Keith Block on a variety of Salesforce-related topics."
cloud  platforms  -  infrastructure  and  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  content  marketing  financial  services  fintech  hcm  the  future  of  work  iot  robotics  ai  retail  e-commerce  omni-channel  df18 
10 weeks ago by jonerp
Buyer Readiness Does Not Mean Buyer Knowledge
"Well they did not assume that we (even though we were ready to buy) were knowledgeable and confident. This is likely to be the case in situations where urgency is forcing a purchase. They also provided proactive and prescriptive guidance. It was powerful and confidence building."
go-to-market  buyer  readiness  confidence  customer  experience 
10 weeks ago by jonerp
Dreamforce 2018 – it’s all about integration, says Salesforce product chief Bret Taylor
"In an exclusive diginomica interview, Salesforce President and CPO Bret Taylor talks integration and Lightning, MuleSoft, Customer 360, Quip, Einstein Voice."
cloud  platforms  -  infrastructure  and  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  machine  intelligence  ai  user  df18 
10 weeks ago by jonerp
Dreamforce 2018 – rethink how to budget for Salesforce, says Bluewolf
"As Dreamforce gets underway, the annual State of Salesforce report from Bluewolf sets the scene."
cloud  platforms  -  infrastructure  and  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  df18 
10 weeks ago by jonerp
News Analysis - Adobe, Microsoft and SAP announce the Open Data Initiative to empower a new generation of customer experiences - Good idea, good start...
"MyPOV – This has been the 20+ year promise of every CRM vendor – always desired – seldom achieved. But vendors traditionally only have taken an exclusive to their offering’s stance – which of course does not reflect enterprise reality, which spans multiple vendors… and left it to the enterprise to implement this use case.
adobe  cloud  constellation  research  crm  customer  success  holger  mueller  ignite  microsoft  nextgen  apps  sap 
11 weeks ago by jonerp
Microsoft soups up Dynamics 365 with AI and HoloLens add-ons
"Microsoft soups up its Dynamics 365 business applications with packaged AI for sales, service and marketing, plus HoloLens mixed reality apps"
crm  and  customer  experience  service  management  internet  of  things  machine  intelligence  ai 
11 weeks ago by jonerp
Has GDPR changed marketing?
"GDPR is a wakeup call to marketing and beyond - and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here."
crm  and  customer  experience  data  privacy  digital  content  marketing  governing  identity  security  gdpr 
11 weeks ago by jonerp
Fundamentals Rarely Change-Situations Do
"Unfortunately, in the wake of new techniques, new tools, and new ideas, it’s easy to forget the fundamentals. And then we lose our way. When Gartner (as CEB) introduced Challenger, it was heralded as one of the freshest, newest ideas in selling. And it was a great new perspective that still matters today. It is still a focus for Gartner Research and Advisory efforts. But underneath the covers, it is based on an age old fundamental–understanding your customer and their situation deeply."
go-to-market  b2b  challenger  customer  understanding  fundamentals  sales 
11 weeks ago by jonerp
How are retailers winning? Stats and reflections from Shop.org
"I went to Shop.org 2018 with the goal of finding out how retailers are winning - and what stands in the way. I found some surprises, as well as fresh data from IHL Group that takes the sensationalism out of storefront closings."
crm  and  customer  experience  e-commerce  retail  the  omni-channel 
11 weeks ago by jonerp
Four SMB views on why you need a fast-moving business system
"Agility, speed and a fast-moving business system are key to SMB success, according to four Zoho customers who spoke at an event in London this week"
collaboration  sharing  and  digital  productivity  crm  customer  experience  transformation  -  frictionless  enterprise  use  cases 
12 weeks ago by jonerp
How to make sure your customer panel is boring and forgettable again this year
"It takes skill and determination to make a customer panel truly boring. But if you follow these seventeen tips, you too can roll out a truly yawn-inducing panel. After the satire is over, I reveal the keys to avoiding this fate."
content  marketing  crm  and  customer  experience  digital  social 
september 2018 by jonerp
Enterprise hits and misses – blockchain is a paradox; AI is a customer service automater
"This week - Blockchain is officially a paradox, and AI is a riddle for customer service teams to solve. Plus: diginomica gets critiqued, and personalization gets humanized (or does it?). Your whiffs go from rattlesnake bites to a big pile o' Skype."
crm  and  customer  experience  service  management  hits  misses  iot  robotics  ai  blockchain 
september 2018 by jonerp
Purchase Regret – The Bane of Land and Expand Strategies
"Purchase Regret. We consider purchase regret to have happened when members of the buying team feel the purchase failed to meet expectations or they purchased a smaller solution than planned or they just felt they regretted it. This just tracks those that bought. Imagine the “status quo regret” that must occur when teams invest time and resources into buying and then do nothing."
uncategorized  b2bmarketing  b2bsales  buying  approach  experience  customer  cx  regret 
september 2018 by jonerp
C’mon now – the customer isn’t in control. On Google, Amazon and the algorithmic plight of the super-user
"The customer is in control? That's an extravagant universal claim - and a recipe for disillusionment. In this Friday roast-and-think, I lay out the true sources of customer power and the predicament of the super-user, who has been sold some Florida swampland."
crm  and  customer  experience  service  management  machine  intelligence  ai 
september 2018 by jonerp
The Three Types of Customer Success Manager
"The art of setting up the right Customer Success Model is to clearly map out the sales and CSM roles (who does what), define the appropriate frequencies (how often do they do it), and then put the right people in the right roles — both to maximize job satisfaction as well as performance [4] [5]."
churn  csm  customer  success  saas  sales  model  uncategorized 
september 2018 by jonerp
Macy’s shows signs of omni-channel life, but needs to sell the idea harder to sceptical Wall Street - by @whostu
"Macy's CEO sees the omni-channel balance being achieved at last, but Wall Street investors remain unconvinced."
analytics  planning  and  data  analysis  crm  customer  experience  digital  enterprise  in  the  real  world  e-commerce  retail  omni-channel  social  use  cases 
august 2018 by jonerp
Cloud Next 18 – Google moves up the AI stack into enterprise apps
"Introducing contact center and recruitment solutions today, Google Cloud signals its move up the AI stack to compete in the enterprise apps space."
cloud  platforms  -  infrastructure  and  architecture  customer  service  management  machine  intelligence  ai  talent 
july 2018 by jonerp
Yes, quality audits can help manufacturers stay customer-driven – and even change sales and marketing
"Audit is a loaded term, but as Louis Columbus of IQMS explains, it's time to take another look. Internal audits are a powerful tool for quality - and quality is the new marketing. Here's how an IQMS customer is using internal audits to earn a whole new level of customer trust."
analytics  planning  and  data  analysis  collaboration  sharing  digital  productivity  crm  customer  experience  iqms  partner  zone  social  manufacturing 
july 2018 by jonerp
Become an ML-savvy organization – a practical AI review with Brian Dennett of Enable.AI
"AI isn't necessarily dumb - we're just defining it wrong. That's what I took from my podcast chat with Brian Dennett of Enable AI. Here's his machine learning lessons pulled from their own projects."
crm  and  customer  experience  iot  robotics  ai  machine  intelligence 
july 2018 by jonerp
Weekend musing – A simple Kill Switch solution to the mess that is Facebook
"Facebook can't seem to catch a break in the court of public opinion but there may be a simple solution to its woes. Bring on the Kill Switch."
content  marketing  customer  service  management  regulation  social 
july 2018 by jonerp
Enterprise hits and misses – IT dies and is resurrected, while personalization tries to scale
"This week - a worthy debate about the death and rebirth of IT stems back to Nicholas Carr. Also: the problem of personalization at scale and the Dante's Inferno of ERP. Your whiffs include a brazen GDPR violation and the absurd cure to AI's problems."
crm  and  customer  experience  frictionless  enterprise  hits  misses  the  new  professional  it  as  a  service 
july 2018 by jonerp
Criticism of Salesforce’s border protection deal highlights the million dollar question around corporate activism
"Salesforce has been under fire over its contract with Customs and Border Protection, but the criticism serves to highlight the new complexities of corporate activism."
crm  and  customer  experience  diversity 
july 2018 by jonerp
SAP shows healthy Q2 FY 2018 cloud revs, ups outlook – a call with Luka Mucic, CFO
"SAP comes off Q2 FY2018 in good shape and with a healthy outlook but there are still plenty of questions it needs to answer."
brexit  cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  hcm  the  digital  future  of  work  earnings  report 
july 2018 by jonerp
TrustRadius challenges software vendors to be more transparent in sales and marketing – but how?
"My last debate with TrustRadius on the impact of peer reviews on B2B buyers was certainly interesting. But their data raised a question we need to answer: how can vendors make their sales and marketing more transparent - and relevant to buyers?"
analytics  planning  and  data  analysis  content  marketing  crm  customer  experience  digital 
july 2018 by jonerp
The multiplier effect (remaking marketing priorities)
"B2B Buyers don’t spend most of their “buying time” engaging with vendors or their content. They are talking to each other (so ABM strategies help here), but also looking to other people that they trust–analysts, press, bloggers, other influencers, and their peers."
go-to-market  b2b  buying  customer  community  demand  generation  influencer  marketing 
july 2018 by jonerp
Can vendors like Workday, Salesforce ever get enough AI?
"As Salesforce buys Datorama and Workday acquires stories.bi, we ask can enterprise application vendors ever get enough AI in their product portfolios?"
As  Salesforce  buys  Datorama  and  Workday  acquires  stories.bi  we  ask  can  enterprise  application  vendors  ever  get  enough  AI  in  their  product  portfolios?analytics  planning  data  analysis  cloud  erp  financials  supply  chain  crm  customer  experience  future  of  work  machine  intelligence  user 
july 2018 by jonerp
Finance organizations are biggest digital transformation fans – three exemplars
"Fujitsu reckons finance is ahead of the industry pack when it comes to digital transformation and three use cases back up the point."
crm  and  customer  experience  digital  enterprise  in  the  real  world  financial  services  fintech  productivity  social  use  cases 
july 2018 by jonerp
Why customer experience is so elusive, and AI is even trickier – a chat with the implausible Esteban Kolsky
"Ever wanted to corner analyst Esteban Kolsky and ask him why he's such a grouchy, err, inspiration? Well, at Salesforce Connections, I did just that. Here's a boiled down version, focusing on the elusive problems of customer experience and AI that matters."
crm  and  customer  experience  service  management  machine  intelligence  ai 
july 2018 by jonerp
Are peer review sites impacting the large enterprise buyer? TrustRadius says yes
"The impact of peer review sites on B2B buyers is no longer debatable. But does that influence extend to the large enterprise? And is it fair to compare the role of analysts to the Kardashians? Those were some of the items I debated with the TrustRadius team."
crm  and  customer  experience  digital  transformation  -  frictionless  enterprise  user 
july 2018 by jonerp
AWS, HPE, Red Hat on 8 secrets of customer success with your SaaS vendor
"FinancialForce PSA customers AWS HPE and Red Hat talk about working with Customer Success Managers to get the best results from your SaaS vendor"
cloud  platforms  -  infrastructure  and  architecture  customer  service  management  frictionless  enterprise  professional  services  use  cases  xaas 
july 2018 by jonerp
Salesforce puts its money where its mouth is with $1 million pledge for families separated at the U.S. border
"Salesforce CEO Benioff moves to reassure staffers about the firm’s relationship with U.S. border agencies."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  diversity 
june 2018 by jonerp
Oracle’s cloudy “nothing burger” makes Wall Street suspicious
"Oracle turned in positive quarterly and full year numbers, but Wall Street got the vapors about a change in how earnings are reported."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  hcm  the  digital  future  of  work 
june 2018 by jonerp
Salesforce Connections 2018 – inside DoorDash’s plans to transform its customer support with AI
"For DoorDash, great customer support at high volumes is an absolute must. At Salesforce Connections 2018, I got their tips on migrating to Service Cloud, the impact of a 360 customer view, and what lies immediately ahead: Einstein service bots."
crm  and  customer  experience  service  management  e-commerce  machine  intelligence  ai  mobile  use  cases 
june 2018 by jonerp
Salesforce Connections 2018 – email marketing falls short without these email deliverability tactics
"One highlight of Salesforce Connections 2018 was a wonderfully practical session on getting email deliverability on pace with today's modern inbox. Beyond the tips, we heard about notable trends that will impact email engagement going forward."
analytics  planning  and  data  analysis  content  marketing  crm  customer  experience  digital 
june 2018 by jonerp
Adobe could be the next $10 billion software company
"Even while it was announcing its revenue, rival Salesforce was meeting with Marketing Cloud customers in Chicago at the Salesforce Connections conference, a move that presented an interesting juxtaposition between the two competitors. Both have a similar approach to the marketing side, while Salesforce concentrates on the customer including CRM and service components. Adobe differentiates itself with content, which shows up on the balance sheet as the majority of its revenue."
cloud  earnings  ecommerce  enterprise  adobe  customer  experience  management  marketing  subscription  model 
june 2018 by jonerp
Couchbase CEO on the balancing act of creating an engagement database that caters to all
"Matt Cain has uniquely positioned Couchbase as the ‘engagement database’ to enable digital transformation. But as CEO he is having to finely balance investment priorities."
analytics  planning  and  data  analysis  crm  customer  experience  devops  nosql  the  open  source  stack 
june 2018 by jonerp
Customer Understanding is Essential for Every Role
"When you say Lean Startup, many immediately think about MVPs-Minimum Viable Products. For developers, that is often the focus. But, as I’ve blogged about before, the essential element of Lean Startup is how those MVPs get created–by getting out and talking to customers and putting them at the center. Design thinking is very similar—using things like empathy maps, customer observation, and more to provide a path to better products."
go-to-market  customer  experience  understanding  design  thinking  lean  startup 
may 2018 by jonerp
Ascend London 2018 – don’t fear GDPR compliance, embrace it says a lawyer
"Episerver's Peter Yeung provided a refreshing and uplifting view of GDPR. Not too shabby for a lawyer."
crm  and  customer  experience  digital  content  marketing  gdpr 
may 2018 by jonerp
ServiceNow – assessing growth, product line extension and new markets
"ServiceNow’s growth continues. It has made a lot of tuck-in M&A deals recently which will extend the capabilities of its solutions. New customer service functionality can make a difference for those organizations with inspired leadership."
customer  service  management  future  of  work  event  reports 
may 2018 by jonerp
Salesforce World Tour – Benioff calls for ‘GDPR-US’
"Salesforce CEO Marc Benioff reckons the time is ripe for U.S. data privacy laws akin to GDPR - and it’s not a sudden conversion to the cause."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  data  privacy 
may 2018 by jonerp
Rimini Street inks landmark partnership deal with Salesforce – a conversation with Seth Ravin
"Rimini Street's partnership with Salesforce for supporting the Salesforce Sales and Service Clouds is novel, opening up exciting opportunities for customers. We have the detail."
crm  and  customer  experience  service  management  it  professional  services 
may 2018 by jonerp
Connect18 – Salesforce CEO Marc Benioff on what happens next with MuleSoft
"With its acquisition of MuleSoft complete, Salesforce CEO Marc Benioff gave the audience at Connect 18 a taste of how things will change"
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  data  privacy  devops  nosql  the  open  source  stack 
may 2018 by jonerp
How TD Bank avoided data swamps and built their digital engine with Talend
"Talend Connect 2018 was fueled by a bold vision of modern architecture, IT cost reduction, and shifting legacy investments into something better. To pull it off, you need to turn your unwieldly data swamps into a engine for transformation. TD North provided some proof points."
analytics  planning  and  data  analysis  crm  customer  experience  devops  nosql  the  open  source  stack 
may 2018 by jonerp
Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation
"Laggard market perception cascades failure and customer disillusionment. Declining brands and organizations in laggard industries stripped of brand equity enter an era of negative market perception. Instead of redefining the mission and purpose with new business models, orgs often take a short cut of branding without substance. Seen as devoid of innovation with a commoditized non-differentiated offering, every stakeholder from employee, customer, partner, supplier, and investor lowers expectations of success. The result – leaders who focus on short term gain, declining employee morale, lack of interest by investors, and lower quality from suppliers. Partners lose interest in creating co-innovation and co-creation ecosystems with laggards. Customers no longer find an affinity for a brand that has sold its soul and will not pay for premium pricing when they no longer see value."
"Laggard  market  perception  cascades  failure  and  customer  disillusionment.  Declining  brands  organizations  in  laggard  industries  stripped  of  brand  equity  enter  an  era  negative  perception.  Instead  redefining  the  mission  purpose  with  new  business  models  orgs  often  take  a  short  cut  branding  without  substance.  Seen  as  devoid  innovation  commoditized  non-differentiated  offering  every  stakeholder  from  employee  partner  supplier  investor  lowers  expectations  success.  result    leaders  who  focus  on  term  gain  morale  lack  interest  by  investors  lower  quality  suppliers.  Partners  lose  creating  co-innovation  co-creation  ecosystems  laggards.  Customers  no  longer  find  affinity  for  that  has  sold  its  soul  will  not  pay  premium  pricing  when  they  see  value.2018  apps  strategy  best  practices  board  room  boardroom  priorities  promises  transformation  c-suite  cdo  ceo 
may 2018 by jonerp
Marketing Nation 2018 – CEO Steve Lucas outlines his platform for growth
"The Marketo boss outlines his vision of an ‘engagement platform’ that appeals to both marketing and sales professionals, at companies of all sizes."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  social 
may 2018 by jonerp
Rip and replace your RDBMS? No – build cloud apps instead. A chat with DataStax CEO Billy Bosworth
""Rip and replace your RDBMS" might make for a sexy headline, But DataStax CEO Billy Bosworth has a different agenda. Here's an update on DataStax's own CX shift - and how their customers build "right now" cloud apps."
crm  and  customer  experience  devops  nosql  the  open  source  stack  digital  transformation  -  frictionless  enterprise 
may 2018 by jonerp
Digital media disruptions 21 – why email newsletters rule and analyst days are lacking
"In this edition - the power of email newsletters, and the pitfalls ahead. Also: why analyst days fall short and the myths of influencer marketing. Facebook's stumbles bring privacy lessons."
content  marketing  crm  and  customer  experience  digital  social 
april 2018 by jonerp
SAP McDermott – “We are going to rebrand the whole CRM category!”
"Some thinly-disguised sabre-rattling in Salesforce's direction from SAP CEO Bill McDermott as he pitches plans to own the CRM market."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience 
april 2018 by jonerp
Zuora IPO and how subscriptions changed how we do business
Placing invention on top of invention leads to dramatic change in business. Zuora's IPO is an enlightening validation of the thesis.
crm  and  customer  experience 
april 2018 by jonerp
Dunnhumby on retail’s winners and losers - by @jonerp
"Can data science make the difference between winning and losing in retail? Dunnhumby's answer is yes - but with a big catch. You have to get the value proposition right. Their Retail Performance Index explains why."
crm  and  customer  experience  e-commerce  retail  the  omni-channel 
april 2018 by jonerp
Bed, Bath & Beyond – when you wish upon a digital vision…your share price collapses
Bed, Bath & Beyond's digital direction has been furnished with more detail, but it's still not clear whether this is a vision or a wish list...
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  retail  e-commerce  the  omni-channel 
april 2018 by jonerp
Things I’d Like to See Go Away – The Logo Slide
"Should logo slides disappear entirely? Maybe not. As appendix material (leave-behinds) that prove you have more customers (and stories) than the ones you shared, they can be useful. For investors and partners, again as a supplement to real customer stories they can be helpful. But that context is key. Logo slides reinforce credibility. They don’t establish it anymore."
go-to-market  customer  validation  logo  slide  sales  presentation 
april 2018 by jonerp
Why progressive web apps are anything but boring – a retail view from Magento
"Mobile commerce has yet to achieve its potential, held back by app proliferation and consumer (dis)trust. Magento's Peter Sheldon thinks progressive web apps can change that."
crm  and  customer  experience  e-commerce  retail  the  omni-channel 
april 2018 by jonerp
GoDaddy influencer scoring with Nimble
"GoDaddy has a unique use case for Nimble - the discovery and assessment of both internal and external community influencers in micro-verticals. Here's their story."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  skills  training  use  cases 
april 2018 by jonerp
Enterprise hits and misses – data breaches, Facebook overreaches, and Microsoft Windows fades
"This week: data privacy in the crosshairs due to breaches, myopic legislation, and, of course, Facebook. Plus: Microsoft Windows does a sharp turn to slow fade. Customer service FAQ blowout, and whiffs-a-plenty."
crm  and  customer  experience  service  management  data  privacy  governing  identity  security  hits  misses 
april 2018 by jonerp
How City Furniture modernized its retail tech – and brought employees closer to customers
"Empowering store associates with technology is becoming a key strategy for retailers of all sizes. But for City Furniture, its legacy back-end was a big obstacle. Here's what it did about it."
crm  and  customer  experience  digital  enterprise  in  the  real  world  retail  e-commerce  omni-channel  use  cases 
april 2018 by jonerp
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