iankennedy + advertising   102

Facebook Doesn't Make as Much Money as It Could—On Purpose
How Facebook's ad auction model is different, the Vickrey-Clarke-Groves model
advertising  algorithm  facebook 
3 days ago by iankennedy
Super Bowl LII Ad Tracker
Adweek’s Super Bowl LII Ad Tracker. Here you’ll find a frequently updated list of all the national (plus a few regional) commercials that will air during the Big Game on Feb. 4, along with details on the agencies that created them.
advertising  superbowl 
february 2018 by iankennedy
Publishers Are Rethinking Those ‘Around the Web’ Ads
“It is not the right look if you’re trying to say you’re a high-quality, upper-tier website — if you have something like this on it — and I think it’s time for us to be honest about that,” said Keith Hernandez, Slate’s president.
taboola  outbrain  advertising 
november 2016 by iankennedy
The Alleged $7.5 Billion Fraud in Online Advertising
Ad networks knowingly sell bot traffic to publishers and publishers knowingly buy the bot traffic because the resulting ad impressions earn both of them money—at the expense of the clients who are paying for the impressions.
advertising  publishing 
july 2015 by iankennedy
Unnatural Acts And The Rise Of Mobile
As mobile usage and the poor CPMs on mobile advertising compound losses for publishers and app developers, advertising on mobile will only get more intrusive, ruining the experience for the users of these services argues Keith Teare.
KeithTeare  mobile  advertising  googleplus  facebook  from delicious
january 2013 by iankennedy
A Solution to the Twitter API Problem | Nova Spivack - Minding the Planet
A Solution to the Twitter API Problem : monetize the feed, not the site http://t.co/mTaQ2mZy / cc: @sippey @dickc
twitter  api  monetization  advertising  businessmodel 
july 2012 by iankennedy
Perhaps one of the best anti-smoking ads ever created - YouTube
I added a video to a @YouTube playlist from @eyadalasibi http://t.co/wWnEXlsz Perhaps one of the best anti-smoki
advertising  smoking 
june 2012 by iankennedy
Nick Denton: The Banner Ad Era is Closing | Digiday
Gawker to advise advertisers on "Web etiquette and language, help make their most persuasive case" - crossing the line? http://t.co/e3QkceHb
nickdenton  advertising  publishing 
may 2012 by iankennedy
Twitter / Dave Zatz: Dear Twitter, I'll pay you ...
Biz model? @davezatz: Dear Twitter, I'll pay you a monthly fee if you take these McDonald ads out of my timeline. http://t.co/0ewvG6hb
twitter  businessmodel  advertising 
may 2012 by iankennedy
Banksy on advertising
Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it.
banksy  advertising  from delicious
march 2012 by iankennedy
Amazon Launches Ad Network - Peter Kafka - News - AllThingsD
Amazon adds targeting data based on user behavior on their site to better target those users on third party sites.
amazon  advertising  from delicious
june 2011 by iankennedy
The AdKeeper Service Lets Consumers Save Ads for Later
Scott Kurnit's latest venture. Like a coupon clipper for the internet.
october 2010 by iankennedy
Doc Searls Weblog · The Data Bubble
The frontier here is on the demand side, not the supply side. Advertising may pay for lots of great stuff (such as search) that we take for granted, but advertising even at its best is guesswork.
advertising  docsearls  vrm 
august 2010 by iankennedy
Vintage Ad Browser
a searchable online archive of 100K+ vintage print ads
january 2010 by iankennedy
o2 media - New Way To Move
Interesting idea - rental cars as advertising. You are required to drive AT LEAST 30 kms/day, otherwise they charge extra.
cars  helsinki  finland  advertising 
july 2009 by iankennedy
Get Out And Play
Crazy mini-site made in 2008 by N-Gage folks at Nokia. Stop Action video and game.
excellenceinadvertising  nokia  advertising  ngage 
june 2009 by iankennedy
Spies in Your Mobile Phone
Consumer advocacy groups argue that mobile marketers are collecting personal data without enough disclosure
advertising  mobile 
january 2009 by iankennedy
Legends Telegraph
Fun flash front end microsite pointing to various Nokia technologies
nokia  marketing  flash  advertising 
october 2008 by iankennedy
Are We Sure About Pending Collapse of Ad-Supported Internet?
A look back at advertising during the Great Depression suggests otherwise.
advertising  economy 
october 2008 by iankennedy
The “Do Not Track List” is a VERY bad idea. « Laserlike
Mike Speiser on why allowing users to opt out behavioral targeting is a bad idea.
advertising  behavioraltargeting 
august 2008 by iankennedy
Will Expand Its Opt-Out Policy to Customized Advertising on Yahoo.com
Press release includes detailed responses to House Energy and Commerce Congressional Committee
privacy  advertising  yahoo 
august 2008 by iankennedy
The Plight of the Ad-Technology Startup
ex-Right Media CTO on why Ad Networks are easier than pure technology plays
advertising  businessmodel 
june 2008 by iankennedy
Do Not Track Legislation Could Change the Ad Landscape
Reverse Cookies and Doc Serls' VRM may be the way forward.
advertising  vrm 
march 2008 by iankennedy
The Coming Ad Revolution - WSJ.com
Esther Dyson on the WSJ Op-Ed page writes about behavioral targeting and social networks
advertising  trends  estherdyson 
february 2008 by iankennedy
Lord of the Flies, Or The Shape of the Faceconomy - Bubblegeneration
The synthetic relevance Facebook is pushing is a drug for the strung-out advertisers of the world: they desperately need a hit of something to make them believe they matter again.
advertising  facebook  socialnetworks 
november 2007 by iankennedy
The social graft
Nicholas Carr's take on Facebook's social advertising announcement at AdAge NYC
advertising  facebook  media 
november 2007 by iankennedy
Gnomes Rain From Azeroth’s Skies
Dead gnomes used to spell out advertisement in World of Warcraft
worldofwarcraft  advertising  hacks 
july 2007 by iankennedy
Top-Ten Principles of Consumer-Generated Advertising Campaigns
Be transparent and give yourself over to your audience and the rest will follow.
advertising  socialmedia 
june 2007 by iankennedy
Semantic Keyword Analytics
advertising  search 
june 2007 by iankennedy
How Ads Really Work: Superfans and Noobs
The benefits of turning off advertising for your repeat visitors
advertising  adsense  community 
may 2007 by iankennedy
The psychology of banner ads
people will more readily assign positive properties to something that they can remember more readily.
may 2007 by iankennedy
Open source ad server software
php  adserver  advertising  software 
may 2007 by iankennedy
Grokking a New Approach to Search Advertising Experience: Sea Dragon and More
How Microsoft's SeaDragon and SilverLight technologies could change online advertising
advertising  microsoft 
may 2007 by iankennedy
Microsoft General Counsel on DoubleClick and Antitrust
It all depends on your interpretation of the total size of the advertising market.
google  advertising  antitrust 
april 2007 by iankennedy
Very Funny Ads
TBS mini-site where people can view, rate, and share TV ads.
advertising  socialmedia 
april 2007 by iankennedy
The Intention Economy
Somehow I missed this - Doc Serls says it's not an "attention economy" but an "intention" one.
advertising  economy  docserls 
april 2007 by iankennedy
BritePic - Bring life to your images
<img> tag on steroids - add watermarks, mouseover ads, and more. From the folks at AdBrite.
html  pictures  advertising 
march 2007 by iankennedy
The quest for the perfect online ad
Why behaviorally targeted advertising is the next great frontier.
advertising  behavioraltargeting  online 
march 2007 by iankennedy
Google Research prototypes ambient audio contextual content
Listens to conversations via your PC mic to determine advertising context
advertising  audio  google  creepy 
february 2007 by iankennedy
Randy Random
If the dancing sillouettes are meant to draw you into clicking, why not make that the entire point of your website?
random  culture  advertising 
january 2007 by iankennedy
Eggnetwork » Live demo
Video Egg gallery of video advertising units.
socialmedia  video  advertising  videoegg 
january 2007 by iankennedy
Don’t Like the Dancing Cowboys? Results Say You Do - New York Times
“I was trying to read a news article and realized the dancing mortgage people were eliminating all rational thought from my brain,” - quote from a great article on lowermybills' banner ads.
online  advertising  culture 
january 2007 by iankennedy
adverlicio.us | online advertising archive
Collection of graphical banner ads which can be voted on.
culture  design  advertising  online 
january 2007 by iankennedy
Down the Rabbit Hole
Inside the viral marketing trio that is Campfire.
advertising  viral  socialmedia 
january 2007 by iankennedy
Advertising Age - Behind the Epidemic of Lousy Viral Campaigns
Most of the online viral campaigns you hear about and see these days have one thing in common: They suck.
advertising  socialmedia  viral 
january 2007 by iankennedy
The Sausage Manifesto
An Open Letter to Paid Search Networks on Behalf of PPC Advertisers
online  advertising  clickfraud 
january 2007 by iankennedy
My 2006 AdSense Summary - From $10/Week to $800/Week
When it comes to websites you also need to be providing value to your visitors for them to continue to use your service, and by providing value you will gain them as a loyal reader, and as a reader you can advertise to them. The more people and the more v
adsense  advertising  blogging  seo 
january 2007 by iankennedy
Advertising Age - Marketers' Websites Outdraw Those of Major Media Players
Search-heavy Google accounts for a relatively small amount of traffic to the P&G and Unilever sites compared with display-ad-heavy Yahoo
advertising  metrics  traffic 
december 2006 by iankennedy
The Deeply Painful Growing Pains of Online Advertising » Publishing 2.0
More on the pain of going from one type of measurement of ROI to another for online advertings.
metrics  advertising 
december 2006 by iankennedy
Social Media is not Mass Media
The problem, how to scale social media marketing to mass market advertisers
socialmedia  advertising 
november 2006 by iankennedy
Google To Sells Ads For 50 Major Newspapers; Online Auctions
paidcontent has the skinny on this very important move of online advertising into the print world.
newspapers  google  advertising 
november 2006 by iankennedy
Yahoo's 'Right' Decision
MediaPost's Bill Wise on benefits of Yahoo's purchase of Right Media
advertising  yahoo 
october 2006 by iankennedy
The World's First Leads Exchange Marketplace
advertising  marketplace  leads  seo 
september 2006 by iankennedy
Realtime lead generation marketplace
advertising  seo  business  leads 
september 2006 by iankennedy
Sponsor Techmeme
Ad placements via your RSS feed. Dynamically updated whenever you update your RSS feed. Smart!
advertising  rss 
september 2006 by iankennedy
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