Ads Don’t Work That Way | Melting Asphalt
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. (via @richardshotton)
6 days ago
IPA | Binet and Field outline key formulas for brand building in context
The IPA’s latest publication from Les Binet and Peter Field, Effectiveness in Context, provides advertisers with a self-help manual for brand building according to a brand’s market category, business model, life-stage and size. The pioneering work includes three tables of values to help advertisers calculate their: optimum brand building to sales activation ratio, budget setting, and target ROMI. It was published today (9 October 2018) as part of the cross-industry Eff Week conference, spearheaded by the IPA.
effectiveness  context 
14 days ago
Pantsdrunk, the Finnish Art of Relaxation
You’ve likely heard of hygge, the Danish word for a special feeling of coziness that’s been productized on Instagram and elsewhere to within an inch of its charming life. The Finns have a slightly different take on the good life called kalsarikännit, which roughly translates to “pantsdrunk” in English. A promotional site from the Finnish government defines it as “the feeling when you are going to get drunk home alone in your underwear — with no intention of going out”. They made the emoji above to illustrate pantsdrunkenness.
14 days ago
Seeing Theory
A visual introduction to probability and statistics.
analytics  education  visualization  data  probability  statistics  interactive 
4 weeks ago
Tools to make narrative games – Vagrant Cursor
Since I have to keep up with a variety of tools for narrative games and interactive narrative, I have decided to share the list of resources that I keep. This post will be a living document, so I will update as I come across new tools.
writing  advice  tools  narrative  narrativedesign  gamedesign  gamedev 
5 weeks ago
Mailbag: Self-Training in Narrative Design | Emily Short's Interactive Storytelling
Okay, so. This is a two-part question. I’m going to break it across two posts. This post will focus on “how do you flex core IF muscles.” I’ll come back next month to the question of skills for adaptation specifically.

The questioner asks about “a mastery of interactive thinking,” not about writing skills, so I’m going to assume the author feels comfortable on topics like prose and character development, and is more interested in understanding and practicing narrative design across multiple media. It also seems to be a design-focused question rather than a tools- or coding-focused question.

So I’ll try to tackle this from two angles: what are the things you might want to learn, and how might you learn them?
writing  advice  gamedesign  narrative  narrativedesign 
5 weeks ago
Useful Posts for Writers · Failbetter Games
Over the years, we’ve published a great deal of information on writing for interactive fiction. Some of the posts are pretty old – and our thinking has moved on. But it’s interesting to see how our thoughts have evolved – and there’s stuff to be gleaned even from the earliest posts.

I’ve collated the most-relevant posts – I don’t want to link to everything that’s ever been put on this site, though there’s gold (if sometimes iron pyrite) in many I’ve ignored. If I’ve missed anything we’ve posted that you’ve found particularly helpful, please do let me know and I’ll update this.
writing  advice  gamedesign  narrative  narrativedesign 
5 weeks ago
How To Survive As A Game Writer — Greg Buchanan
Before you read the following, my previous article 'How To Become A Games Writer' might be useful for context and initial steps in gaining a foothold in the industry.

This article, however, is about how to survive once you're here. The following points are a series of observations I made during the aforementioned talk, probably lacking some of the original delivery but hopefully still of use to those who may read them!
writing  advice  gamedesign  narrative  narrativedesign 
5 weeks ago
How To Become a Game Writer — Greg Buchanan
The following represents my current advice on how to become a game writer: both in terms of learning the particular skills required for this medium and how to get your work out there into the world, hopefully to the point of gaining paid work.
writing  advice  gamedesign  narrative  narrativedesign 
5 weeks ago
Chap – Schick Toikka
Initially designed for the Finnish Culture Institute in New York, Chap pays tribute to the contrasted sans tradition, but avoids direct references to any particular design.
type  fonts 
5 weeks ago
artworks — Hiroshi Sugimoto
Hiroshi Sugimoto is a Japanese photographer and architect.
art  artist  photography  theaters  inspiration 
6 weeks ago
The Creative Independent
A growing resource of emotional and practical guidance for creative people.
creativity  advice  reference  guide 
6 weeks ago
A 46-Foot-Tall Minotaur Roams the Streets of Toulouse, France in La Machine’s Latest Urban Opera | Colossal
The French creative company La Machine recently premiered their latest creation, a nearly 50-foot-tall robotic Minotaur, in Toulouse, France. The beast marched through the labyrinthine streets of the city’s old town accompanied by a 42-foot spider for the group’s latest production The Guardian of the Temple. The pair of machines performed an operatic interpretation of the myth of Ariadne, a Cretan princess who helped Theseus overcome the Minotaur, to live music. These impressive kinetic sculptures are La Machine’s latest project from their oeuvre of mechanical bestiary which has operating worldwide since 1999.
opera  monster  puppet  robots  public  art  minotaur  myth  mechanical 
6 weeks ago
Seinfelt - The Reduction
George’s coworker begins sending memos wherein every number is accompanied by some parenthetical factoid or statistic...
seinfeld  story  writing  fanfiction  concept  inspiration 
6 weeks ago
VSD: home
Tools and technologies are fundamental to the human condition. Increasingly, they constitute the infrastructure through which people from diverse communities and nations engage in dialog, educate their children, gain access to resources and systems of justice, conduct business, participate in government, and any number of other activities at the core of human society. At stake is no less than what people in their specific localities and societies experience as fair, as caring, as intimate or personal, as dignity, as property, as community, and so the list goes on. Such tools and technologies are also the result of human imagination. Yet, with our limited view, it is not at all obvious how to design tools and technology so that they are more likely to support the actions, relationships, institutions, and experiences that human beings care deeply about.

Value sensitive design seeks to provide theory and method to account for human values in a principled and systematic manner throughout the design process. Central to a value sensitive design approach are analyses of both direct and indirect stakeholders; distinctions among designer values, values explicitly supported by the technology, and stakeholder values; individual, group, and societal levels of analysis; the integrative and iterative conceptual, technical, and empirical investigations; and a commitment to progress (not perfection).
design  values  human  systems  process  tools  toolkits  cards 
6 weeks ago
The Trade Journal Cooperative
The Trade Journal Cooperative (TJC) is a subscription service which delivers a lovingly curated niche trade journal to your door every quarter.

Our editors painstakingly comb through the back alleys of capitalism to bring you fascinating publications like Pasta Professional, American Funeral Director, and Plumber Magazine.

Each issue comes complete with a newsletter from our Editorial Board that provides a wealth of insightful commentary, historical analysis, and various amusing tidbits from our explorations.

For lovers of overlooked industries, keen searchers for new business opportunities, or the casual reader, TJC is for you.
concept  gifts  ideas  insight  interesting  publishing  research  shopping  strategy  clever 
6 weeks ago
Pioneer - A home for the ambitious outsiders of the world
A home for the ambitious outsiders of the world
We’re building a community of creative young people working on interesting projects around the globe.
community  programs  funding  feedback  competition  project  creativity  genius 
6 weeks ago
Home  |  web.dev
With actionable guidance and analysis, web.dev helps developers like you learn and apply the web's modern capabilities to your own sites and apps.
analysis  webdev  tools  education 
6 weeks ago
The future of gaming: How video game data, diversity, collaboration, and culture will evolve — Quartz
In a future where the virtual world feels as substantial as the real one, these seven gaming experts—from professional athletes to data scientists—explore a society where the controllers are in control.
future  gaming  industry  entertainment  report  pov  society 
6 weeks ago
Papa Nito Loves You — Listening Post is an art installation by Mark...
Listening Post is an art installation by Mark Hansen and Ben Rubin that culls text fragments in real time from thousands of unrestricted Internet chat rooms, bulletin boards and other public forums. The texts are read (or sung) by a voice synthesizer, and simultaneously displayed across a suspended grid of more than two hundred small electronic screens. Listening Post cycles through a series of six movements, each a different arrangement of visual, aural, and musical elements, each with it’s own data processing logic. Dissociating the communication from its conventional on-screen presence, Listening Post is a visual and sonic response to the content, magnitude, and immediacy of virtual communication.
art  installation  socialmedia  text  voice  chat  realtime  fragments  digital 
6 weeks ago
Top-10-Drivers-of-Advertising-Profitability.pdf
This update to the 2006 report ‘Advertising’s Greatest
Hits’, shows that growth in digital advertising has made
the science of budget allocation across channels and
territories even more important in advertising’s RoI.
profitability  effectiveness  advertising  report  data  roi  pdf 
6 weeks ago
Announcing Better Worlds: a science fiction project about hope - The Verge
Contemporary science fiction often feels fixated on a sort of pessimism that peers into the world of tomorrow and sees the apocalypse looming more often than not. At a time when simply reading the news is an exercise in exhaustion, anxiety, and fear, it’s no surprise that so many of our tales about the future are dark amplifications of the greatest terrors of the present. But now more than ever, we also need the reverse: stories that inspire hope.

That’s why, starting on January 14th, we’ll be publishing Better Worlds: 10 original fiction stories, five animated adaptations, and five audio adaptations by a diverse roster of science fiction authors who take a more optimistic view of what lies ahead in ways both large and small, fantastical and everyday.
scifi  project  hope  optimism  publishing  cool 
6 weeks ago
xkcd: University Website
Things on the front page of a university website vs. things people go to the site looking for.
audience  comic  design  examples  insight  strategy  university  website 
6 weeks ago
A Master List of 1,250 Free Courses From Top Universities: 40,000 Hours of Audio/Video Lectures | Open Culture
For the past ten years, we've been busy rummaging around the internet and adding courses to an ever-growing list of Free Online Courses, which now features 1,250+ courses from top universities. Let's give you the quick overview: The list lets you download audio & video lectures from schools like Stanford, Yale, MIT, Oxford and Harvard. Generally, the courses can be accessed via YouTube, iTunes or university web sites, and you can listen to the lectures anytime, anywhere, on your computer or smart phone. We haven't done a precise calculation, but there's about 40,000 hours of free audio & video lectures here. Enough to keep you busy for a very long time.
education  free  courses  university  lectures  list  online 
6 weeks ago
Control Panel
In praise of dials, toggles, buttons, and bulbs. A companion blog to the Control Panel group on Flickr.
tumblr  interface  interaction  images  retro  design 
6 weeks ago
Write Together
Write Together is a community of writers committing to writing 300 words a day for a year, supporting each other along the way.
writing  communities  tools  inspiration 
6 weeks ago
Cragne Manor
Cragne Manor is a text adventure commemorating the twentieth anniversary of Michael Gentry's Anchorhead. It's also a huge, ridiculous experimental collaboration.
collaboration  textadventure  game 
8 weeks ago
Management and Leadership Worksheets & Tools | Lara Hogan
I've created these tools to help you manage your energy drain, set expectations with your team, game plan your 1:1s, and so much more! They stem from the most-common topics that come up in my coaching practice, and I use them throughout my management workshops, too.
management  leadership  worksheets  tools  career 
september 2018
Web Design Museum
The museum exhibits over 900 carefully selected and sorted web sites that show web design trends between the years 1995 and 2005.
design  retro  museum  webdesign  history 
september 2018
Neil McElroy Memo 1931.pdf
Procter & Gamble’s Neil McElroy, created the brand management role with his famous 1931 ‘brand men’ memo:
"One man should NOT have to work on more than two brands at the very most"
brand  brandstrategy  retro  history  advice  pdf 
september 2018
And Introducing
Not sure what this is actually supposed to be, but it's a cool digital version of film credits rolling.
film  credits  digital  art  inspiration 
september 2018
AD TEACHINGS
MY NAME IS SUZANNE POPE. I TEACH ADVERTISING AT HUMBER COLLEGE IN TORONTO, AND I'VE BEEN WRITING ADS FOR 30+ YEARS. I STARTED THIS BLOG FOR THE BENEFIT OF YOUNG PEOPLE IN ADVERTISING. I HOPE IT HELPS. VIEWS MY OWN.
advertising  casestudies  blog 
september 2018
Law of triviality - Wikipedia
Parkinson's law of triviality is C. Northcote Parkinson's 1957 argument that members of an organization give disproportionate weight to trivial issues.[1] Parkinson provides the example of a fictional committee whose job was to approve the plans for a nuclear power plant spending the majority of its time on discussions about relatively minor but easy-to-grasp issues, such as what materials to use for the staff bike shed, while neglecting the proposed design of the plant itself, which is far more important and a far more difficult and complex task.

The law has been applied to software development and other activities.[2] The term bike-shed effect or bike-shedding was coined as a metaphor to illuminate the law of triviality; it was popularised in the Berkeley Software Distribution community by the Danish computer developer Poul-Henning Kamp in 1999[3] and has spread from there to the whole software industry.
concept  triviality  bikeshedding  law 
august 2018
What is branded content in the digital age?
As a medium branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume content. This, in turn, has fueled its rise as a new marketing communications concept, and one that many people are confused about, prompting the question, “what is branded content?”
brandedcontent  report  digital  definition 
august 2018
DREAM DESTINATIONS: A Disney Travel Poster Exhibition - Artwork - Nucleus | Art Gallery and Store
One of the many things that make animated Disney movies so memorable are the exotic locations. Some are real, like Paris in Ratatouille. Others are fantasy, like Arendelle in Frozen. But no matter if the settings are real or fictional, the places in those movies are places we’d love to visit.

That’s where “Dream Destinations” comes in. It’s a new exhibit of Disney travel posters presented by Gallery Nucleus and Cyclops Print Works. Artists from all over captured their favorite Disney locations in stunning visual styles, and here are just a few of our favorites.
disney  posters  design  gallery  exhibition  travel  popculture  images 
august 2018
‘Thought Leader’ gives talk that will inspire your thoughts | CBC Radio (Comedy/Satire Skit) - YouTube
Self proclaimed “thought leader,” Pat Kelly gives his talk on “thought leadership” at the annual This Is That Talks in Whistler, B.C. In the seminar, Kelly covers: How to talk with your hands, how to get a standing ovation, and how to inspire people by saying nothing at all.
comedy  funny  video  youtube  tedtalks  presentation  publicspeaking  satire  thoughtleadership 
august 2018
DAY 1 HEADS OF STRATEGY - Google Slides
If you're interested in running a strategy department in the future, here is a great deck DAY 1 ADVICE FOR HEADS OF STRATEGY. It's advice from the 50 best heads of strategy in the world.
juliancole  career  strategy  department  advice  deck  management 
august 2018
THE WORLD CUP OF ADVERTISING BOOKS – BBH
There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided to make the list to end all lists, The World Cup of Advertising Books.
bbh  books  advertising  bracket  list 
august 2018
Brand Strategy: Build a Business that Lasts | Mark Pollard | Skillshare
In this 45-minute class, Mark shares a unique and insightful approach to building and understanding brands. Using a pen and paper, Mark breaks down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draws out frameworks for understanding how brands can develop and thrive within each. Successful brands need a bit of all three, but as the class progresses Mark shows how one of these types of brands continually outperforms the rest and shares how to move your brand towards this model.
markpollard  strategy  brand  brandstrategy  skillshare  courses  classes 
august 2018
Radiate | Grace | Planning | Dublin
Radiate is a free planning bootcamp taught by talented and experienced planners, creatives and suits in honour of our wonderwoman, Grace McDermott.

Radiate will give you the knowledge, confidence and tools to further your ambition to work in the Irish ad industry.
strategy  planning  bootcamp  events  dublin 
august 2018
Selling Creativity Short: Creativity and effectiveness under threat
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies and The Gunn Report creative awards dataset reveals five key trends:

1. Budget investment behind creativity has fallen sharply.
The average real campaign budget has fallen, with creatively-awarded campaigns hardest hit, to the point where they are below market share maintenance levels.

2. Short-termism is undermining effectiveness.
There has been a dramatic increase in the evaluation of IPA campaigns over six months or less - up by four times over a decade ago. This is bad for effectiveness and bad for brands. Creatively awarded campaigns are even more strongly affected: almost half of them are now short-term campaigns.

3. Cross-channel, digital creativity is not an answer to short-termism.
Creative campaigns designed to work across the analogue/digital divide improve short-term results, but need more time to achieve their full potential and do not offset reduced budgets. Greater effectiveness comes from being put to work over the longer term.

4. The achievement of fame is in decline.
Record low budgets and the shift to the short term have impacted the buzz around brands, meaning fame effects of creatively awarded campaigns have fallen for the first time in 20 years.

5. TV is still the primary driver of creative success.
An idea that can work creatively on TV is shown to be at the heart of the most effective campaigns.
peterfield  ipa  report  creativity 
august 2018
Explore WARC 100 - learn lessons from top effectiveness campaigns
"The report analyses the world’s top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies."
effectiveness  warc  creative  media  measurement  casestudies 
july 2018
Resources on Product Design
"A personal curated library of resources on product design by Pedro Carmo."
reference  resources  product  productdesign  design 
july 2018
Film and Furniture - For design geeks, film nerds and furniture fans
"Film and Furniture is a lovingly curated online resource which identifies and furnishes you with fascinating facts about the furniture and décor you spot in your favourite films – with details on exactly where to buy these pieces for your own home. In our world, the furniture is the star: From a contemporary item in a current movie to a vintage piece in a classic film."
furniture  decor  design  editorial  publication  store  gifts  film  inspiration 
july 2018
basier | atipo foundry
"Two personalities in the same body"
type  fonts  foundry  free  paywhatyouwant  sansserif 
july 2018
The Subtext by Osarumen Osamuyi
"That’s why I’m pleased to unveil The Subtext: the most compelling tech/media stories from across Africa, curated for you, with commentary from me, and published as a newsletter."
tech  africa  media  publication  newsletter 
july 2018
prosthetic knowledge — AR Posters Exhibition from design studio Omse...
"Exhibition from design studio Omse apply their skills in Graphic Design and Typography with Augmented Reality, presenting ideas of depth and realtime information to the common poster format."
ar  augmentedreality  posters  design  graphicdesign  typography 
july 2018
AdQuick
Outdoor advertising made easy. Find the best locations from over 1,000 media owners nationwide. Plan, purchase, and measure your outdoor advertising, all in one place.
ooh  advertising  tools  media  selfservice 
july 2018
St. Louis Fed Web Services: FRED® API
"The FRED® API is a web service that allows developers to write programs and build applications that retrieve economic data from the FRED® and ALFRED® websites hosted by the Economic Research Division of the Federal Reserve Bank of St. Louis. Requests can be customized according to data source, release, category, series, and other preferences."
api  fred  fed  webdev  finance 
july 2018
Pitch Dark : Free Download, Borrow, and Streaming : Internet Archive
"Pitch Dark is a frontend for exploring and playing Infocom text adventures on an 8-bit Apple II."
text  interactivefiction  gaming  games  free  apple  retro  80s 
july 2018
Superpowers
"Superpowers is a tool to help you and your team learn about your individual superpowers, and how to use them to be at your best."
cards  deck  tools  team  career  product  collaboration 
july 2018
Home - schema.org
Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
schema  data  structureddata  community  webdev  webdesign 
july 2018
Homepage | PlannerU
"PlannerU exists to expand and grow the skill set of Account Planners by making a comprehensive education in brand planning a realistic possibility for more students and giving voice to fresh perspectives in strategic thinking."
education  classes  strategy  planning  tutorial  howto 
july 2018
Brutalist Web Design
"Brutalist Web Design is honest about what a website is and what it isn't. A website is not a magazine, though it might have magazine-like articles. A website is not an application, although you might use it to purchase products or interact with other people. A website is not a database, although it might be driven by one. A website is about giving visitors content to enjoy and ways to interact with you."
brutalist  webdesign  design  guide  guidelines 
july 2018
ConceptNet
"ConceptNet is a freely-available semantic network, designed to help computers understand the meanings of words that people use."
tools  concept  knowledgegraph  network  semantic  inspiration 
july 2018
Monzo – Tone of Voice
Hello! 👋 Welcome to Monzo’s tone of voice guide. This is a (fairly) brief overview of how we write. It’s for everyone in every team, and it applies to all the writing we do, inside and out. We’ve opened this up to the world as well (hello world! 🌍), because we want to be held up to the lofty standards we set ourselves here. We believe in everything we’ve said, so if you see us falling short then please let us know.
[found via Strands of Genius]
voice  brandvoice  guidelines  examples  strategy  toneofvoice 
july 2018
prosthetic knowledge — The Shadow of the Vapor Latest work from Adrien M...
A large-scale (900 msq), immersive and interactive work of art to pay tribute to the memory of the building and to the fungus named Torula, that used to cover the building before the renovation work started. The fungus feeds off the alcohol’s natural evaporation. Inspired by an animist fiction, Claire Bardainne and Adrien Mondot’s piece uses digital technology to reveal “the shadow of the vapor”.
art  installation  projection  interactive  particle  flow  cool 
july 2018
Dog API
The internet's biggest collection of open source dog pictures.
api  dogs  animal  images  amusing  interesting  breeds 
july 2018
generative.app: turn your images into unique illustrations
Online filter app by Voidworks can apply various procedural effects to images ranging from optical illusion to triangulation and can be saved for free (svg files can be created but are charged).

Turn your images into unique illustrations with generative.app. Built for designers, content creators and marketers.
Use it as a feature image for your medium articles. Perfect for Twitter/Facebook backgrounds or profile pictures. Export the graphics as vectors, even while using low-res images. Use them for prints (try Printful) such as T-shirts or Mugs! Generate graphics of various styles to captivate your users. More algorithms will be added on.
webapp  images  manipulation  paperjs  procedural  effects  vector 
july 2018
prosthetic knowledge — JIDO-RHYTHM Japanese iPhone X app by Kitasenju...
Japanese iPhone X app by Kitasenju Design describes itself as a ‘music video selfie app’, that applies various 3D effects to you face in time to audio playing
app  music  video  selfie  iphonex  interactive  augmentedreality  tech  cool  innovation  inspiration 
july 2018
Below the Surface - Archeologische vondsten Noord/Zuidlijn Amsterdam
"The excavations in the Amstel yielded a deluge of finds, some 700,000 in all..." Interactive exploration of items found in a drained canal in Amsterdam.
amsterdam  canal  archaeology  visualization  objects  history  design  interaction  interactive  interesting 
july 2018
Books for Sharpening Your Strategic Mind – Doug Kleeman – Medium
Recently someone asked me which books every brand strategist should read.

It’s a surprisingly loaded question. The first thought that popped into my head was an embarrassingly butchered-up version of that Haruki Murakami quote: “if you only read the books that everyone else is reading, you can only think what everyone else is thinking.” Cheesy, but true.

So, naturally, I reached out to a few friends, former colleagues and other strategists that I admire immensely to ask them which books have helped them sharpen their thinking. You can find the full thread of their recommendations here, but a few notable things that I thought were worth pointing out:
books  list  strategy  planning  brand  advice  post 
july 2018
Essential books for junior planners – Alex Murrell – Medium
The most common question I get from Junior Planners goes something like this:

“What books can I read to advance my strategic thinking?”
Now, I have my default answer. The two or three books that most influenced me and my thought process. But recently I got thinking, what are the foundational books that every planner should read?
advice  books  list  planning  post  strategy 
july 2018
Neil Gaiman: How Stories Last - The Long Now
“‘Once upon a time,’ Gaiman said, “is code for ‘I’m lying to you.’ We experience stories as lies and truth at the same time. We learn to empathize with real people via made-up people. The most important thing that fiction does is it lets us look out through other eyes, and that teaches us empathy—that behind every pair of eyes is somebody like us.“ Stories have their own form of life, Gaiman concluded. “You can view people as this peculiar byproduct that stories use for breeding and transmission. They are symbiotic with us. They are the thing that we have used since the dawn of humanity to become more than just one person.“
empathy  fiction  neilgaiman  stories  talk  time  video 
july 2018
Fish: a tap essay
This is a kind of manifesto about the difference between liking something on the internet and loving something on the internet.

It’s also an experiment in a new format: a “tap essay,” presenting its argument tap by tap, making its case with typography, color, and a few surprises.
app  essay  interesting  interaction  inspiration  manifesto  internet  love  like 
july 2018
Figma: the collaborative interface design tool.
Turn Ideas Into Products Faster
Design, prototype, and gather feedback all in one place with Figma.
interactiondesign  interface  ui  ux  design  tools  software 
june 2018
Junior Strategy -
We created Junior Strategy to capture the point of view and advice of others.

Some of the most common advice we hear is that finding a good mentor is essential. We believe that direct and indirect mentors are everywhere and that you shouldn’t have just one.

It’s our hope that this project will become a resource to help inspire and grow the junior community the same way a good mentor would. We aim to talk with a variety of insiders in strategic roles, from client side to agency side, from communications to product design. We will also aim to highlight informants, those who inform and inspire our strategic thinking from outside of the industry.

We would love for Junior Strategy to become a community that grows beyond Amsterdam and Europe. If you have ideas or questions that you’d like us to be asking, please get in touch anytime.
strategy  planning  career  junior  advice  resources  blog 
june 2018
Grant McCracken (Author & Anthropologist) - Culture Camp 2018
Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.

This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.
professionaldevelopment  anthropology  culture  events  strategy  workshops  planning 
june 2018
What You Think Is A Function Of The Ideas You Consume | APG | Planning & Strategy
A PLANNER’S MEDIA DIET

The thesis behind our creative consultancy is that one cannot invent without inventory. That’s what Genius Steals means. We took the name from a fauxtation ascribed to Picasso but actually derived from T.S Elliot discussing how one can judge creativity without relying on subjectivity. Good poets draw from diverse inspiration, borrowing from authors “remote in time, or alien in language, or diverse in interest.”



That’s the rule of thumb. Diversity and breadth, because seeing patterns in different things is abstraction, the basis of creative thinking. The more diverse the inputs combined together, the more creative the idea. Your job as a planner is to provide the right inputs.



So what you should you consume and how much?
list  books  blogs  mediadiet  planning  strategy  planner  article 
june 2018
Marketing Effectiveness Reading List for Effectiveness Week 2016
Last year’s EffWorks marketing reading list on effectiveness proved popular. Here’s an update for 2018, with recommendations chosen by some of our advisory board and previous speakers.
list  books  marketing  ipa  effectiveness 
june 2018
Resources - Jaap Grolleman
Since the beginning of 2018 I’ve been collecting quotes, articles and reports from many tweeps and organisations like BBH Labs, the IPA and Thinkbox, who — to me — are an invaluable goldmine of information. Here’s a list of most of what I found useful.
strategy  planning  resources  reference  books  reports  quotes  post 
june 2018
Guide to managing junior planners | LinkedIn
The following is a guide for Planning Directors on how best to manage Junior Planners.
guide  howto  juliancole  management  planning  post  strategy  career 
june 2018
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