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Our homegrown A/B testing framework got us a 251% lift (Part 1)
Six months ago we created a homegrown A/B testing framework wherein we randomize traffic between three servers running different branches of our codebase.  Conversion rate has since increased 251%. My goal in sharing our results is to encourage you to take bigger risks with your A/B testing. Please t
testing  qa  a/b 
march 2014 by ethernick
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