csrollyson + linkedin + casestudy   21

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships | Street Fight
Local Chicago bakery shuns storefront in favor of #SocialBusiness, networks on #Twitter #LinkedIn & #blogs
linkedin  twitter  blog  casestudy  chicago  retail  hyper  local  social  business  bakery  b2b  Blogs 
march 2013 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012 by csrollyson

bundles : EGSN-execguide

related tags

2csrollyson  2li  2sbs  2tw  12lc1  24goodp  agent  Airline  alliance  americas  Asia  Attorneys  Authenticity  automotive  b2b  b2c  bakery  blog  Blogs  brand  business  campaign  career  casestudy  casualty  certification  chain  channel  Chevrolet  chicago  CMO  community  comparison  construction  consulting  Contributor  corporate  crossborder  Customer  development  employee  employer  employment  engineering  entrepreneur  example  exceptional  Executive  Experience  facebook  Financialservices  fund  fundraising  germany  global  hightech  hyper  initiative  insurance  integration  international  Internet  interview  Jobsearch  kentucky  linkedin  local  Management  marketing  mayor  media  Merger  metric  network  notabene  path12  platform  Professional  program  property  PublicRelations  Recruiter  recruiting  responsibility  results  retail  sales  service  services  shipping  social  statistics  story  supply  Team  Technology  Toyola  transportation  twitter  UK  usa  ValueProp  volunteer  website 

Copy this bookmark: