csrollyson + linkedin + casestudy   21

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships | Street Fight
Local Chicago bakery shuns storefront in favor of #SocialBusiness, networks on #Twitter #LinkedIn & #blogs
linkedin  twitter  blog  casestudy  chicago  retail  hyper  local  social  business  bakery  b2b  Blogs 
march 2013 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012 by csrollyson

bundles : EGSN-execguide

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