csrollyson + cdo + foundation   49

The Rise of the Chief Digital Officer
Excellent description of the Chief Digital Officer #CDO role and market drivers
CDO  reference  analysis  executive  digital  transformation  recruiting  strategy  enterprise  brand  foundation 
october 2015 by csrollyson
How Big Data Brings Marketing and Finance Together - Wes Nichols - Harvard Business Review
Four examples of #marketing collaborating w #finance, using #BigData & #analytics, to break silos, change rules, boost performance
marketing  cmo  cfo  transformation  relationship  collaboration  big  data  analytics  cdo  digital  foundation  q3  2014  example  Financialservices  hightech  CPG  Insurance 
august 2014 by csrollyson
Deloitte | The Shift Index | Center for the Edge | Big Shift | John Hagel
BOOKMARK & read this: compendium of Transformation vision by @jhagel and @jseelybrown #kudos
digital  disruption  reference  foundation  q3  2014  cdo  transformation  enterprise  government  strategy  vision  insight  social  business 
july 2014 by csrollyson
Is 'marketing' ready for digital transformation? | ZDNet
CMO risk: Accenture #digital study on who's in charge of #transformation: CEO 35%; CTO 23%; CIO 22%; #CMO 1% [links]
digital  transformation  cdo  executive  cmo  cio  cto  ceo  q2  2014  adoption  enterprise  organization  reference  foundation 
july 2014 by csrollyson
The State of Community Management 2014
EXCELLENT research on #digital #social communities & networks, by people who know; loaded with stats & charts #kudos
community  social  media  business  network  2014  research  report  statistics  model  adoption  maturity  casestudy  example  reference  foundation  digital  cdo 
june 2014 by csrollyson
Social Media Marketing Doesn’t Matter | MIT Sloan Management Review
POV=>#SocialMedia #Marketing has no 2014 competitive advantage BUT #SocialBusiness transformation does
social  Business  q2  2014  pointofview  research  transformation  process  function  adoption  maturity  marketing  data  cdo  digital  enterprise  foundation  reference  2csra  2csrollyson 
june 2014 by csrollyson
Why user centric design should lead to business transformation
KUDOS: Digital transformation is the default b/c #customer experience is #omnichannel; silos disjoint & leech value
omni  channel  user  customer  Experience  design  pointofview  q1  2014  CDO  digital  transformation  travel  example  web  ecommerce  foundation 
march 2014 by csrollyson
Digital Strategy Test: Can You Gain Competitive Advantage? - InformationWeek
CDOs: CEO intervws on #Digital transformation 2edge sword: creates great value yet thin competitive advantage
CEO  digital  strategy  CDO  transformation  I.T.  example  insurance  banking  asia  Financialservices  manufacturing  travel  foundation  cpg  consumer  apparel  customer  experience 
march 2014 by csrollyson
When Big Data rediscovered the 1970's - broadstuff
How #BigData is rebadging 1970s "decision maths"; gentle debunk by former Mckinsey consultant suggests risks of overuse #kudos
big  data  debunk  science  decision  algorithm  industry  mckinsey  japan  manufacturing  production  optimization  industrial  economy  analysis  pointofview  q1  2014  lean  justintime  digital  history  cdo  foundation  2cdo  2csra 
february 2014 by csrollyson
Finding your digital sweet spot | McKinsey & Company
VALUABLE analysis of using #digital #transformation to boost revenue & cut cost-in 10 industries #kudos
q4  2013  digital  transformation  analysis  revenue  cost  industry  banking  transport  retail  grocery  omni  channel  multi  telecom  mobile  airline  hightech  insurance  apparel  hotel  publishing  CDO  strategy  innovation  foundation  2cdo  2csra 
february 2014 by csrollyson
4 reasons why CEOs still don't invest in digital marketing, Advertising
[comment] BRILLIANT must-read on why CMOs underspend in #digital #marketing: they don't get the value of #customer interaction #kudos
digital  analog  cmo  marketing  advertising  social  business  media  community  customer  experience  exceptional  csrblogcomment  q4  2013  spend  budget  ceo  agency  tv  mobile  interaction  ROI  2cdo  2csra  CDO  foundation 
december 2013 by csrollyson
Midsize Insider: Omnichannel Service: IT Holy Grail or Unholy Mess?
Superb: argues firms' omnichannel efforts put sales before customer experience #kudos
omni  channel  smb  Enterprise  Q4  2013  pointofview  customer  service  ecommerce  return  purchase  2csra  cdo  digital  foundation  2sbs 
december 2013 by csrollyson
"The CMO's Guide to Big Data & Analytics" by @CSRAinc
Step-by-step how to use #BigData to outperform in marketing: ground initiatives in supporting customer outcomes of using your products
cmo  cdo  digital  transformation  foundation  big  data  analytics  guide  howto  mengpost  q3  2013  customer  social  business  privacy 
november 2013 by csrollyson
Why and How KeyBank Has Become Big Data-Driven - Information Management Online Article
Case study: Analytics in #banking: KeyBank's head #analytics reports to CEO & leads marketing; he's CDO in all but title; #LessonsLearnt #kudos
Financialservices  bank  cdo  digital  transformation  management  q4  2013  casestudy  big  data  analytics  foundation  ceo  2cdo  2csra 
october 2013 by csrollyson
A Smarter Planet BlogC-Suite Study: Successful Businesses Turn to Customers for Strategy Support » A Smarter Planet Blog
New IBM global CxO study shows executives' conviction that customers give input to strategic issues #digital #transformation
empowerment  ibm  global  ceo  cdo  cmo  cfo  research  strategy  Q4  2013  customer  social  Business  media  focus  group  comparison  foundation 
october 2013 by csrollyson
Picturing Your Social Business In 2020 - Social Business - Marketing
[comment] SUPERB futurist view of post-product, #customer #experience world "71% today's firms gone"; Still doubt need 4 #CDO? #kudos
cdo  digital  transformation  social  business  q4  2013  vision  foundation  product  customer  experience  exceptional  2csra  csrblogcomment 
october 2013 by csrollyson
IBM 2012 Global CEO Study - United States
IBM analyzes global orgs' business challenges & opportunities: replete w digital transformation implications
digital  cdo  transformation  global  research  Statistics  2012  ibm  foundation 
september 2013 by csrollyson
Bullish on digital: McKinsey Global Survey results | McKinsey & Company
USEFUL #McKinsey research on global orgs' adoption of the digital transformation imperative
cdo  digital  transformation  survey  research  statistics  global  q3  2013  foundation  adoption  2cdo  customer  big  data  organization  management 
september 2013 by csrollyson
Digital Transformation - A Roadmap for Billion-Dollar Organizations...
The Firm's seminal study and point of view on the digital transformation imperative + recommendations
capgemini  consulting  transformation  thought  leadership  cdo  digital  2011  research  report  pointofview  foundation 
september 2013 by csrollyson
Jailbreaking the Internet: The Shape of Things to Come | Innovation Insights | Wired.com
[comment] Rigorous exploration of the Internet of Things (ubiquitous computing), excellent references too #kudos
IoT  ubiquitous  computing  analysis  q3  2013  csrblogcomment  mobile  foundation  digital  cdo 
august 2013 by csrollyson
Infosys - Big Data Articles & Insights | Customer Intelligence
Infosys #BigData overview identifies 4 types of digital data, some examples and general recommendations
big  data  howto  value  proposition  foundation  cdo  digital  smart  device  telemetry  social  business  media  infosys 
august 2013 by csrollyson
Video: What Digital Transformation Means for Business | MIT Sloan Management Review
Excellent webcast hits the basis of digital transformation, features enterprise CIO, startup founder, research & consultancy points of view
cdo  digital  foundation  transformation  enterprise  startup  CIO  management  consulting  firm  university  innovation  2blog  2cdo 
august 2013 by csrollyson
Analytics: The real-world use of big data
2012 Report of big data global adoption survey - plus recommendations for getting big data right
big  data  report  analysis  cdo  digital  foundation  reference  2012  analytics 
august 2013 by csrollyson
E-Commerce Is the Next Frontier in Global Expansion - Paper - A.T. Kearney
Mature market retails look to ecommerce to drive global retail expansion; the role of omni-channel
ecommerce  retail  global  transformation  BRIC  china  india  russia  brazil  statistics  report  2012  cdo  digital  foundation  omni  channel  multi 
august 2013 by csrollyson
In depth benchmark of 12 ecommerce solutions [PDF]
Excellent analysis and comparison of global ecommerce platforms | enterprise & SMB
ecommerce  software  solution  vendor  comparison  analysis  benchmark  cdo  digital  reference  Foundation  enterprise  brand  smb 
august 2013 by csrollyson
Ten IT-enabled business trends for the decade ahead | McKinsey & Company
Useful wrap of global digital technologies pertinent to #CDOs & transformation, references similar 2010 analysis
hightech  cdo  digital  prediction  transformation  technology  adoption  example  retail  ecommerce  mobile  big  data  2013  iot  ubiquitous  computer  foundation  social  business  global  mckinsey 
june 2013 by csrollyson
Three Reasons We’ve Outgrown Mobile Context :: UXmatters
USEFUL analysis of mobile web design approaches to please growing portion of mobile-only viewers
mobile  cdo  digital  design  pointofview  Analysis  ecommerce  website  user  customer  Experience  smartphone  tablet  laptop  definition  q2  2013  Foundation 
june 2013 by csrollyson
How Country Road transformed into an omni-channel business
Australian apparel & home store case study has some nice detail on technology, inventory & fulfillment issues, quotes CTO
cdo  digital  casestudy  retail  ecommerce  transformation  australia  apparel  home  south  africa  cto  website  mobile  smartphone  tablet  adoption  inventory  Competition  strategy  omni  multi  channel  q2  2013  Foundation 
june 2013 by csrollyson
Don’t Reengineer. Reimagine.
Solid thinking from Booz: to fully drive value, reimagine business w digital [it's not a bolt-on]; org design principles + examples
cdo  digital  pointofview  howto  example  casestudy  retail  healthcare  sport  apparel  insurance  automotive  Office  home  product  enterprise  design  transformation  principle  team  organization  Q2  2013  strategy  omni  channel  foundation 
may 2013 by csrollyson
IBM Winning over the empowered consumer
RARE on-the-money insight in "retail" from global customer survey + digital social community analysis #kudos
retail  ecommerce  omni  multi  channel  report  2011  foundation  cdo  digital  empowerment  social  business  IBM  trust  relationship  model  research 
may 2013 by csrollyson
Mobile's Ultimate Business Context: Ubiquitous Computing Primer « Christopher S. Rollyson and Associates
Ubiquitous computing primer sets the context for transformational customer experiences with mobile
digital  cdo  mobile  foundation  ubiquitous  computing  smart  device  guide 
may 2013 by csrollyson
Mobility disruption: A CIO perspective | McKinsey & Company
Useful summary of enterprise mobile adoption: brief treatment of 4 opportunities + 3 challenges
i.t.  mobile  enterprise  adoption  valueprop  strategy  howto  CIO  security  governance  cost  Q3  2012  mckinsey  foundation  cdo  digital 
may 2013 by csrollyson
Chief Digital Officers and Transformation « Christopher S. Rollyson and Associates
Digital transformation guide for CEOs CDOs BODs: analyzes & extends Gartner's Chief Digital Officer model
social  business  foundation  transformation  cdo  digital  adoption  framework  analysis 
may 2013 by csrollyson
Ubiquitous Computing: Beyond Mobility: Everywhere and Every Thing | TCS Perspectives
Excellent paper on mobile ubiquitous computing stack: high-level tech details, useful industry examples #kudos
mobile  ubiquitous  computing  IoT  device  architecture  technology  example  security  sensor  digital  transformation  guide  TCS  management  consulting  firm  tool  I.T.  foundation  adoption  cdo 
may 2013 by csrollyson
Insight Paper | Digital Clarity Group Blog - Just Clarity
Identifies mobile's core disruption—ubiquitous computing—offers guidance to think beyond distractions #kudos
mobile  cdo  digital  foundation  strategy  vision  comparison  web  tablet  smartphone  device  q4  2012  thought  leadership  transformation  enterprise  reference 
may 2013 by csrollyson
How ‘Big Data’ Is Different | MIT Sloan Management Review
[Commented] USEFUL summary of how #bigdata differs from "traditional" #analytics
big  data  analytics  legacy  valueprop  reference  csrblogcomment  social  business  cdo  digital  enterprise  adoption  foundation 
may 2013 by csrollyson
MENGonline: MENG Blend: How Marketers Are Pushing the Wrong Button on Mobile
How digital marketers can do mobile right—by rethinking the purpose of mobile adverts
mengpost  marketing  advertising  mobile  user  usecase  tv  software  digital  cdo  cmo  foundation 
may 2013 by csrollyson
Big data: The next frontier for innovation, competition, and productivity | McKinsey & Company
Big data adoption report focuses on healthcare, government, manufacturing, retail and mobile/LBS—in U.S.A. and Europe
big  data  analytics  report  mckinsey  q2  2013  innovation  healthcare  government  retail  manufacturing  geosocial  mobile  usa  europe  adoption  cdo  digital  foundation 
may 2013 by csrollyson
Capitalizing on the Promise of Big Data
Useful point of view, guide, definitions and FAQ from PwC
big  data  analytics  pointofview  guide  pwc  howto  pilot  cdo  digital  foundation 
may 2013 by csrollyson
The coming era of ‘on-demand’ marketing | McKinsey & Company
Superb analysis of the digital marketing environment—and need for Chief Digital Officers—no mention of omnichannel by name but describes concept #cdo
cdo  marketing  digital  big  data  social  media  ecommerce  mobile  usecase  customer  decision  journey  workstream  example  bank  retail  apparel  q2  2013  vision  analysis  2blog  experience  integration  promotion  omni  channel  foundation 
april 2013 by csrollyson
Social Media Are You Part of This Conversation - Media Technology Summit - A.T. Kearney
Video takes "online social customer" viewpoint, shows how alienated most CPG brands are from customers #kudos #fb
video  pointofview  cpg  marketing  listening  relationship  product  usecase  brand  exceptional  atkearney  social  business  foundation  cdo  digital 
february 2013 by csrollyson
The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute
Do you doubt that social business is real? 130-page McKinsey report says yes. Note most economic value in collaboration, not marketing.
social  business  report  research  q3  2012  transformation  mckinsey  vision  model  economy  cpg  Financialservices  manufacturing  professional  services  adoption  analysis  foundation  strategy  reference  cdo  digital 
july 2012 by csrollyson

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