csrollyson + blog + casestudy   53

The Grumpy Economist: Mooconomics
RARE Booth economics professor's experience producing/teaching #MOOCs (online social networked courses) - many insights
higher  education  economics  booth  business  professor  exceptional  mooc  model  reflection  casestudy  video  production  network  social  coursera  howto  teaching  student  global  blog  discussion  online  offline  2blog  2cdo  2csra 
february 2014 by csrollyson
Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships | Street Fight
Local Chicago bakery shuns storefront in favor of #SocialBusiness, networks on #Twitter #LinkedIn & #blogs
linkedin  twitter  blog  casestudy  chicago  retail  hyper  local  social  business  bakery  b2b  Blogs 
march 2013 by csrollyson
Indium Corp. solders together a perfect blog strategy | Tippingpoint Labs
Indium a couple years on: ROI stat: same number of trade show leads at 25% of the cost: "relationship" pre-sells, no booth babes
casestudy  manufacturing  engineer  2sbs  valueprop  blog  relationship  b2b  ROI 
april 2012 by csrollyson
Successful Social Media for Auto Dealers
Great case study for auto dealer's lessons learnt from using blog, Facebook, Twitter and others, and how to synergize with website
automotive  casestudy  social  media  business  twitter  facebook  blog  website  foursquare  strategy  dealer  ford  geosocial 
january 2012 by csrollyson
Rick Short Explains How to Turn Staff Into Prolific Bloggers
Excellent manufacturing/engineering blogging case study: how to motivate expert/specialist engineers to blog
b2b  marketing  expert  motivation  technolist  geek  engineer  casestudy  interview  manufacturing  blog  news  boothmktg12  2sbs 
january 2012 by csrollyson
B2B Case Study: How Kinaxis Uses Social Media
Solid B2B case study, although still emphasizes marketing metrics over business results
b2b  marketing  casestudy  website  web  1.0  2.0  supply  chain  blog  community  video  news  boothmktg12  2sbs 
january 2012 by csrollyson
The Practice of Public Relations: External communication and networking for NGOs
Excellent case study/problem solving about Club communications and marketing challenges, at club and country levels
12lc1  casestudy  morocco  Rotary  Marketing  communications  Analysis  Facebook  Blog  Email  newsletter  Club  Country  District  Service 
may 2011 by csrollyson
City of Manor, Texas
Exceptional Gov 2.0 case study; City of Manor crowdsources many parts of city decision making Thx @andrewpwilson
gov20  government  innovation  social  network  geosocial  community  casestudy  exceptional  blog  twitter  facebook  texas  austin  crowdsourcing 
january 2011 by csrollyson
Case Study: Toyota’s Social Media Outreach | SixEstate Communications and Newsblogging
Scant details but provides high-level view of Toyota's social media response to 2010 recall crisis; shows many parts of the campaign but doesn't go into detail
casestudy  automotive  2010  crisis  Toyota  social  media  twitter  outreach  111cruc  b2c  blog  digg  msm  integration 
november 2010 by csrollyson
Yoostar: Outreach Case Study - Samir Balwani
Excellent personal analysis from blogger courted by Web 2.0 firm in outreach campaign
outreach  blog  casestudy  111cruc  Lessonslearned  web2.0  hightech 
november 2010 by csrollyson
Case Study: Augusta Chronicle | drupal.org
Using Drupal 6 to update regional newspapers; not too technical but good detail #fb
web2.0  drupal  casestudy  publishing  blog  syndication  technology  Newspaper  2snr 
october 2010 by csrollyson
The Printed Blog
Awesm history lessons fr the printed blog, h/t @joshkarp!
Startup  entrepreneur  executive  strategy  ValueProp  history  publishing  Casestudy  blog  Social  Media  Web2.0  exceptional 
july 2009 by csrollyson
Facts About Goldman Sachs
Emerging blog nightmare for Wall Street bank
bank  blog  empowerment  Casestudy 
april 2009 by csrollyson
Laid Off And Looking - WSJ.com: Amanda Sundt
Don't overlook the series; they have a rotating roster of guest bloggers
Career  Jobsearch  CMO  Casestudy  Social  Media  blog 
march 2009 by csrollyson
Now Is Gone » Dell’s Incredible Turnaround
Direct2Dell outreach to blogosphere begins to pay dividends
Casestudy  Social  Media  B2C  blog 
january 2009 by csrollyson
Sun Microsystems
Corporate blogging done right; home page visibility, numerous comments
9jun08  blog  Enterprise  Casestudy  Technology 
july 2008 by csrollyson
Walmart's "Check Out" blog
Corporate blog example, shows lack of engagement
9jun08  Casestudy  blog  Enterprise 
july 2008 by csrollyson

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