csrollyson + 2sbs + marketing   50

This free iOS app makes it dead simple to unsubscribe from email blasts | CIO
Mass unsubscribe annoying email: What happens to #trust transgressors #content #marketing
email  management  unsubscribe  application  iphone  ios  q2  2016  automatic  content  marketing  2sbs  2snr  sochap  cmo  2csra  trust 
june 2016 by csrollyson
The silly things B2B marketers say | The Drum
Debunking common misconceptions rife in #b2b #marketing
b2b  marketing  pointofview  q2  2016  b2c  comparison  email  Statistics  emotion  debunk  2sbs  2snr  2csra 
may 2016 by csrollyson
Review Strategies and the Customer Experience | Sandhill
Solid advice: #Customer #experience and #reviews: How firms can mitigate risks, earn rewards
customer  experience  review  howto  analysis  vendor  thought  leadership  q2  2016  ugc  product  service  trust  call  center  fake  sochap  2execguide  2eglii  2sbs  2snr  cmo  cco  marketing  advice 
april 2016 by csrollyson
Christopher S. Rollyson
#CMO & #marketing #transformation | Christopher S. Rollyson posts at MENG|Marketing Executives Network Group
cmo  transformation  marketing  thought  leadership  csr  association  blog  social  business  media  digital  customer  experience  disruption  guide  2cdo  2csra  2sbs 
april 2016 by csrollyson
Social Advocacy Benefits For Both Employer & Employee | Sarah Goodall
[commented] Solid advice on #employee #advocacy + survey of professional services firms
employee  engagement  advocacy  csrblogcomment  q4  2015  marketing  study  survey  social  media  sochap  2sochap  2sbs 
december 2015 by csrollyson
Blog-Socially Savvy
Firm guides clients in using #SocialMedia for sales, other business outcomes
social  business  employee  sales  advocacy  vendor  professional  services  firm  blog  marketing  2sbs 
december 2015 by csrollyson
Expand Customer Listening with Your Customer's Unaided Feedback - Customer Bliss
How to get full-spectrum #customer #experience feedback—and use it to create real change #kudos #cx
customer  experience  organization  howto  social  media  call  center  pointofview  q3  2015  sales  marketing  2cdo  2cco  2csra  2sbs 
october 2015 by csrollyson
Beyond the Click: What’s Truly Driving Your Conversion Rate?
#SocialMedia #5 most critical factor in brand reputation, after product quality, cost, customer svc
q3  2015  customer  experience  acquisition  conversion  website  mobile  service  Research  Statistics  lifetime  value  proposition  social  media  review  reputation  marketing  operations  2snr  2sbs 
august 2015 by csrollyson
Churn prevention: How Help Scout keeps monthly churn rate below 1%
Interview with founder of customer service startup with 1% churn rate; customer journey experience context
customer  retention  journey  onboard  churn  interview  service  experience  software  product  content  marketing  acquisition  cost  organic  2sbs 
july 2015 by csrollyson
US PayPal users face marketing robot cold calls - BBC News
#Paypal risks #customer #backlash by forcing users to accept new #TermsOfService, robocalls spam marketing #trust #fail
customer  Experience  fail  paypal  user  Q2  2015  robocall  spam  marketing  affiliate  2cdo  2csra  2sbs 
june 2015 by csrollyson
25 Effective Ways to Use Twitter Search for Marketing, Sales and Support
How many do you know? 25 creative ways to use Twitter Advanced #Search + list of #twitter tools #Kudos
twitter  guide  analytics  search  howto  hack  customer  service  marketing  tool  list  reference  2sbs 
march 2015 by csrollyson
Influencer Marketing: The Biggest Mistake You Can Make
Useful: How #marketing thinking can sabotage attempts at #influencer engagement & #sales results
influencer  advocate  marketing  pointofview  klout  q3  2014  customer  journey  2sbs 
august 2014 by csrollyson
5 Strategies for Driving Sales With Thought Leadership | Entrepreneur.com
USEFUL how-to post on infusing thought leadership w marketing #automation + process context #kudos
busdev  technology  process  thought  leadership  howto  blog  content  sales  b2b  lead  attribution  website  software  marketing  2sbs 
august 2014 by csrollyson
Why do Companies with Great Customer Service Succeed? - Infographic
Some useful numbers re: #customer expectations of #service via email twitter facebook forum: incl. costs of bad #experience #fb
customer  service  usa  global  metrics  statistics  2013  analysis  social  media  marketing  sales  spend  brand  survey  facebook  twitter  forum  email  CDO  digital  2csra  2csrollyson  2sbs 
december 2013 by csrollyson
Experience: The Blog: Two Reasons Why Content Is Not King
[comment] The changing role of content & importance of #customer #experience
content  marketing  advertising  trust  customer  experience  q2  2013  service  brand  Financialservices  2sbs 
september 2013 by csrollyson
Warby Parker's Customer Service Secret | LinkedIn
As I predicted, customer service is the new marketing: firm responds to tweets on video & points to them in Twitter #kudos #innovation
twitter  youtube  customer  service  video  tweet  digital  scale  innovation  socialchannel  marketing  example  2sbs  Platform 
november 2012 by csrollyson
B2B Social Business Case Study: Jefferson Financial - YouTube
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
social  business  casestudy  b2b  2sbs  insurance  twitter  facebook  youtube  sales  kentucky  publicrelations  advisor  brand  channel  marketing  b2b2c  Financialservices  Platform 
may 2012 by csrollyson
B2B Social Business Case Study: Northof41 (Financial) - YouTube
How tech startup accelerator built global presence "overnight" by using #socialbusiness + video to transform events marketing
b2b  casestudy  video  2sbs  startup  canada  entrepreneur  VCs.angels  government  development  crossborder  global  international  marketing  social  business  event  conference  Financialservices 
may 2012 by csrollyson
How Your Online Surrogate Should Sell — S. Anthony Iannarino
Very simple but good guidance for adding value w your online presence
strategy  online  ecosystem  marketing  client  valueprop  howto  B2B  Sales  2sbs 
april 2012 by csrollyson
Reebok Wisely Pulls Ad That Tells Men To Cheat On Their Girlfriends
Reebok justly slammed for immoral advert: "cheat on your girlfriend" #stunned at lack of trust message
trust  relationship  advertising  marketing  apparel  brand  workout  print  reebok  gaffe  exposé  Germany  activism  empowerment  2sbs 
march 2012 by csrollyson
2012 B2B Marketing Benchmark Report
Tries to crack the code on B2B marketing social business adoption; weakened by marketing mindset; that's illuminating
2blog  b2b  marketing  research  2012  q1  social  business  2sbs 
march 2012 by csrollyson
Doing The Same Thing Differently
Adding to post that regards spam from a trust/relationship-focused social business context and declares, "Social [media] is the opposite of marketing"
2sbs  csrblogcomment  social  business  trust  relationship  spam  marketing  email  unsolicited  pointofview 
march 2012 by csrollyson
Social Media: Marketers Chasing Marketers
Short riff on how "social" is NOT marketing; the basis for Serve, Don't Sell (servedontsell.org)
2sbs  csrblogcomment  social  business  marketing  media  trust  transformation  disruption  service  client  customer 
february 2012 by csrollyson
Misled By The Wrong "Social" Numbers
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs  csrblogcomment  relationship  social  media  business  marketing  measurement  metrics  debunk 
february 2012 by csrollyson
Twitter and LinkedIn: Small Biz's Best Growth Tools - Forbes
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
linkedin  twitter  casestudy  2010  2011  marketing  B2B  social  network  business  sales  fund  kentucky  employment  mayor  services  2sbs  notabene  Financialservices 
february 2012 by csrollyson
2012 B2B Marketing Social Business Opportunities « Social Business Services
Customer-driven disruption is bearing down on B2B marketing and B2B sales: here's how to use it to your advantage
b2b  marketing  sales  social  business  disruption  boothmktg12  enterprise  brand  transformation  client  customer  howto  2sbs 
february 2012 by csrollyson
Rick Short Explains How to Turn Staff Into Prolific Bloggers
Excellent manufacturing/engineering blogging case study: how to motivate expert/specialist engineers to blog
b2b  marketing  expert  motivation  technolist  geek  engineer  casestudy  interview  manufacturing  blog  news  boothmktg12  2sbs 
january 2012 by csrollyson
Hinda Incentives case study: Fast-growing B2B expands social media exposure
B2B social business case study for organic growth in the incentives industry has familiar themes: quality over quantity, invest in relationship; check out their results
b2b  marketing  casestudy  social  media  business  news  ecommerce  2sbs 
january 2012 by csrollyson
B2B Case Study: How Kinaxis Uses Social Media
Solid B2B case study, although still emphasizes marketing metrics over business results
b2b  marketing  casestudy  website  web  1.0  2.0  supply  chain  blog  community  video  news  boothmktg12  2sbs 
january 2012 by csrollyson
4 Ways Marketers Can Drive Revenue--And Prove It | Fast Company
Brief post on how today's B2B prospect is changing the game: calls for tighter sales/marketing integration
B2B  sales  marketing  disruption  transformation  evolution  social  business  media  internet  2012  q1  integration  news  boothmktg12  2sbs 
january 2012 by csrollyson
MENGonline: MENG Blend: 2012 Will See B2B Early Adopters Move on Social Business
Although I have served numerous B2C enterprises, I have a more profound understanding of B2B because my businesses and employers have sold to businesses. Web 1.0 ("The Internet") adoption is a very useful pattern for understanding Web 3.0 adoption (we're way past Web 2.0 now). For brevity, I'll use it, along with some other patterns, to explain why my crystal ball says that 2012 will see serious B2B adoption of social business. In a future post, I'll address why CMOs can benefit by helping CIOs, COOs, CAOs, CSOs, etc. ::11.29.2011
cmo  marketing  social  business  adoption  prediction  b2b  mengpost  2011  q4  2sbs 
december 2011 by csrollyson
Lead Generation Deathmatch: Trade Shows v. B2B App... - Community for Sales, Marketing and Recruiting Professionals - The Corner at Data.com contacts
Robust discussion that is always relevant to B2B sales and marketing professionals, and a frequent source of discord. @stingray, by playing the contrarian (respectfully) increased the value of the discussion considerably, so others chimed in. Well done!
tradeshow  b2b  sales  marketing  path12  valueprop  lead  news  boothmktg12  2sbs  2sds  discussion  bullsi2 
december 2011 by csrollyson
CMOs, it's Time to Brush Up on Your Social Skills - Appoint Yourself Chief Social Officer - Forbes
Argues for a "CSO" (Chief Social Officer); commented on ratcheting down the marketing in favor of amping up relating
cmo  csrblogcomment  social  media  network  business  adoption  executive  brand  management  marketing  2sbs 
december 2011 by csrollyson
Why B2B companies should be using social media
The concept is well established; the timing is the only question
b2b  social  business  sbs12  adoption  howto  marketing  network  example  news  boothmktg12  2sbs 
november 2011 by csrollyson
Salesboost Homepage
Interesting go-to-market proposition
Professional  Service  Design  SMB  Web1.0  B2B  B2C  Marketing  news  2sbs 
september 2008 by csrollyson

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