brucespear + wine   5

Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases
However, while disruption appears to have occurred on the supply side (number of wine applications available and the number of wine labels with a QR code), this research suggests that relatively little disruption is occurring on the demand side (a relatively small segment of the population—those already interested in wine—are employing the technology to aid in their purchase decision).
november 2016 by brucespear

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