benterrett + little   2

Stickier, Less Complicated Relationships - Jan Chipchase - Future Perfect
"there's an element of 'personal' yet it's not intrusive; its delivered in formats appropriate to the customer - from SMS to Facebook and pretty much everything in between; there is very little friction - the payoff for the cafe and the customer is way in excess of the effort required to make and accept the offer; it leverages existing infrastructure - no new hardware or software required."
twitter  web  2.0  tangibledigital  marketing  little  idea  good  janchipchase 
february 2009 by benterrett

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