barbarafister + adtech   46

Google Says It Doesn’t 'Sell' Your Data. Here’s How the Company Shares, Monetizes, and Exploits It. | Electronic Frontier Foundation
How can a company that monetizes personal data evade these new CCPA duties? One way is to claim they do not “sell” data, as that term is used in CCPA. Google, the adtech oligarch, devourer of data, surveyor of souls, That Which Knows All That Is Known, has decided that it doesn’t sell data.
adtech  AlgoReport  legislation  privacy 
2 days ago by barbarafister
Why Don’t We Just Ban Targeted Advertising? | WIRED
From protecting privacy to saving the free press, it may be the single best way to fix the internet.
AlgoReport  adtech  personalization 
5 days ago by barbarafister
The age of data privacy: personalization's existential crisis? | Marketing Dive
How much do the latest data privacy regulations limit customer journey data that powers personalized online experiences? Brands and technology companies that engage in personalization, which is at the sharp end of data processing, have to be much more aware of what data is being collected and used, and where the uncrossable "creep line" is. Is it possible the demands of the latest data privacy regulations equate to an existential crisis for the personalization market?
surveillance  personalization  privacy  surveillancecapitalism  AlgoReport  marketing  adtech 
14 days ago by barbarafister
Why Facebook is filled with pharmaceutical ads - The Washington Post
After years of avoiding social media, drug companies are growing bolder about advertising on Facebook and other social networks, according to interviews with advertising executives, marketers, health-care privacy researchers and patient advocates. That is exposing loopholes around the way data can be used to show consumers relevant ads about their personal health, even as both social networks and pharmaceutical manufacturers disavow targeting ads to people based on their medical conditions.
facebook  socialmedia  adtech  healthcare  privacy  AlgoReport 
23 days ago by barbarafister
The Technology 202: Americans oppose political campaigns using their personal data for targeted ads, new poll shows - The Washington Post
Most Americans say political campaigns should not be able to target people with digital ads based on their data, according to new polling released this morning. The research from Gallup and the John S. and James L. Knight Foundation reveals most Americans favor greater regulation of ads that are pushed to select groups of people based on personal data such as zip code, age, gender and education.
politics  targeting  adtech  AlgoReport 
25 days ago by barbarafister
Facebook and privacy: Woman says she discovered a Facebook flaw that put millions' personal health data at risk - CNN
Imagine you have a highly sensitive medical condition that you want, or need, to keep secret. Maybe you've been diagnosed with HIV, or you're trying to kick an opioid addiction. Desperate to get some advice or talk to a kindred spirit, you bare your soul in a Facebook support group for people with your health problem. But what if your membership in a Facebook group you assumed was confidential wasn't private? And what if marketers could easily learn about your diagnosis and your name, email address, location and other identifying information?
health  infoethics  privacy  Facebook  adtech  AlgoReport 
25 days ago by barbarafister
Frontiers | The Datafication of Hate: Expectations and Challenges in Automated Hate Speech Monitoring | Big Data
Hate speech has been identified as a pressing problem in society and several automated approaches have been designed to detect and prevent it. This paper reports and reflects upon an action research setting consisting of multi-organizational collaboration conducted during Finnish municipal elections in 2017, wherein a technical infrastructure was designed to automatically monitor candidates' social media updates for hate speech.
politics  tech&society  AlgoReport  hatespeech  politicalcommunication  adtech 
4 weeks ago by barbarafister
Mass propaganda used to be difficult, but Facebook made it easy - The Washington Post
Last month, Facebook announced that it will not limit microtargeting capabilities for political ads. Nor will it police factual accuracy of those ads. As much as the spread of blatant falsehoods on social media rankles Americans, that second judgment may be wise, as Facebook has neither the capacity nor the legitimacy to act as arbiters of truth. But the propagation of falsehoods along with the targeting to narrow but receptive audiences is a dangerous combination. And recent public opinion data suggest that the public overwhelmingly agrees.
Facebook  politics  adtech  elections  AlgoReport  radlib 
6 weeks ago by barbarafister
Brussels takes aim at ‘black box’ of online political adverts | Financial Times
Brussels wants to boost scrutiny of the online political advertising served up to voters by big tech platforms such as Facebook and Google in response to concerns that democracy could be destabilised by internet campaigns.
legislation  algorithms  AlgoReport  adtech 
6 weeks ago by barbarafister
Conservative News Sites Track You Lots More Than Left-Leaning Ones | WIRED
One analysis of news outlets found that the median popular right-wing site planted 73 percent more cookies than its left-wing counterpart.
adtech  radlib  politics  privacy  AlgoReport 
6 weeks ago by barbarafister
Surveillance on UK council websites
People visit council websites to seek help and services. When you have a baby, move household, extend your house, g︎et married or lose a loved one, UK law requires that you register these events with your council. Generally, you do so through the council website.
But companies embedded on council websites learn about you. This happens even on the most sensitive occasions, when you might be seeking help from your council for a health disability, drug problem, or financial distress. [report by Brave browser.]
surveillance  AlgoReport  privacy  adtech 
7 weeks ago by barbarafister
Algorithms drive online discrimination, academic warns
Sandra Wachter says AI uses sensitive personal traits to target or exclude people in ads
AlgoReport  discrimination  bigdata  adtech  privacy 
7 weeks ago by barbarafister
Do You Care About Privacy as Much as Your Customers Do?
The notion that significant numbers of privacy actives even exist should raise antennae at all companies. By understanding this unique group of individuals, whose feelings about privacy are multifaceted and complex, companies can shape their own data and customer privacy practices and better engage, retain, and work with these customers. This will take some effort.
adtech  privacy  AlgoReport  surveys  surveillancecapitalism 
8 weeks ago by barbarafister
Who is right about political ads, Twitter or Facebook? - Columbia Journalism Review
As the 2020 federal election draws closer, the issue of online political advertising is becoming more important, and the differences in how the platforms are approaching it more obvious. Twitter has chosen to ban political advertising, but questions remain about how it plans to define that term, and whether banning ads will do more harm than good. Meanwhile, Facebook has gone in the opposite direction, saying it will not even fact-check political ads. So whose strategy is the best, Twitter’s or Facebook’s?
politics  adtech  facebook  twitter  AlgoReport 
8 weeks ago by barbarafister
The Big Business of Ad Tech - The Privacy Issue
The amount of data we generate as we browse the Internet is so vast that it’s hard to wrap our heads around it. From the billions of Google searches per day to the never-ending torrent of emails, Instagram posts, Facebook updates, tweets, YouTube videos, Skype calls, WhatsApp messages – the list goes on and on. Our online activity collectively fuels the industry of behavioral advertising based on big data, which has surpassed the value of oil, and is predicted to grow to $274.3 billion by 2022. The resource feeding this incredibly-lucrative industry is information about our personal lives.
adtech  surveillance  privacy  surveillancecapitalism  AlgoReport 
9 weeks ago by barbarafister
New study: The advertising industry is systematically breaking the law : Forbrukerrådet
every time we use apps, hundreds of shadowy entities are receiving personal data about our interests, habits, and behaviour. This information is used to profile consumers, which can be used for targeted advertising, but may also lead to discrimination, manipulation and exploitation.

– These practices are out of control and in breach of European data protection legislation.
geolocation  AlgoReport  adtech 
10 weeks ago by barbarafister
Targeted ads exploded this decade and the damage has been devastating.
The prospect of data-driven ads, linked to expressed preferences by identifiable people, proved in this past decade to be irresistible. From 2010 through 2019, revenue for Facebook has gone from just under $2 billion to $66.5 billion per year, almost all from advertising. Google’s revenue rose from just under $25 billion in 2010 to just over $155 billion in 2019. Neither company’s growth seems in danger of abating.

The damage to a healthy public sphere has been devastating.
AlgoReport  tech&society  adtech  radlib 
10 weeks ago by barbarafister
Facebook’s ad tools subsidize partisanship, research shows. And campaigns may not even know it. - The Washington Post
For the first time, researchers have demonstrated a skew in the delivery of political ads based on the content of those ads alone.
tech&society  radlib  adtech  PILprimer  facebook  AlgoReport 
december 2019 by barbarafister
disinformation campaigns and legitimate advertising campaigns are effectively indistinguishable on leading internet platforms
tech&society  socialmedia  adtech  fakenews  radlib 
february 2018 by barbarafister
Visualizing the network that connects mainstream and extremist news
Now mainstream media have significant motivation to safeguard the data of their readers, both to keep them as customers and to maintain their credibility as a source of good information. But what about the adtech they use? Would you feel particularly violated if or were in the news tomorrow as the source of a major data breach? And yet, outside of Google, those are two of the most prevalent sources of adtech in the sites we examined. The integrity of these ad sources are crucial to our ability to own, control, and safeguard our personal information. If any one of them fails, we could be in a heap of trouble. And yet just stopping by the Washington Post to read one or two articles could potentially expose information about us to dozens of different companies, most of which we know nothing about, and most of which do business with sites run by extremists or ― in the case of RT ― a hostile foreign government.
advertising  adtech  media  radlib  privacy 
march 2017 by barbarafister

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