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Social networks uses armies of Philippine call center employees to moderate trolls.
outsourcing  contractor  service  backoffice  customer  support  Delicious 
august 2014 by asteroza
Steve Jobs Solved the Innovator's Dilemma - James Allworth - Harvard Business Review
I dunno, I get the feeling that in some ways Jobs simple went back to older ways of doing business, where employee pride and satisfaction in making the best products in the world, are the priority. Which is a relatively rare thing in the modern corporate age, where companies exhibit a kind of Corporate ADHD, where they can't seem to think clearly beyond the year, or even the next quarter, and obsess over not just profit, but endless profit growth. As if profit growth is some all encompassing metric for the greatness and value of a company.
innovators  corporate  management  customer  value  product  profit  business  advice  dilemma  passion  Delicious 
october 2011 by asteroza
How to Build a Social Business - Forbes
Interesting talk about moving companies to more transparent and social platforms, to sort of gain back what is lost when a small company goes large. Unfortunately, the internal benefits probably only really come out at scale (Networking Effect) so this has the highest return for large corporations. So this leaves the middle tier companies to be continued to be mired in poor internal communications (because they can't afford the solutions to make it work well, and lack the numbers to make it useful). Market for for a startup to pursue, SaaS platforms for internal comms/social media, AKA this is so totally not Sharepoint/Lynx/Unified Communications?
social  business  enterprise  communication  marketing  PR  customer  sentiment  employee  advocacy  platform  media  Delicious 
october 2011 by asteroza
Email Receipt Recommendations for Online Retailers | PostSell
Offering discounts and incentives for other products in email confirmations of previous online orders works pretty well it seems: you have a captured audience that has a high motivation to read the entire email. As long as the ad is on the back end (to not interfere with the main motivation of the email and to not train customers to ignore the emails), it works like Amazons "Other customers liked..." suggestive targeted advertising.
singapore  startup  postsell  post  sales  customer  purchase  enticement  marketing  strategy  advertising  targeted  ad  suggestion  engine  confirmation  email  Delicious 
september 2010 by asteroza

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