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Joe Gebbia - The Airbnb Story - YouTube
AirBnB is the ebay for places and experiences. Sharing is caring - you space. This kindness to open up you personal space to strangers ... magical moments can happen. Stories are written. Lives are changed. Still there is the 80/20 - there will always be bad eggs, say bad customers. And because national travel is vry affordable and people want to escape their walls on the weekend if they could afford and its users use it for niche items/services >> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.
Airbnb  social  society  social  science  social  study  experience  user  experience  sharing  sharing  is  caring  service  economy  9flats  Start-Up  Y  combinator  citybreak  travel  traveling  B2C  marketing  viral  creating  markets  blue  ocean  strategy  disruption  disrupting  markets  accomodation  accomodation  business  hotel  business  Bed  &  Breakfast  vacation  niche  creativity  creative  destruction  creative  value  creation  differentiation  differentiate  civic  life  life  hacker  western  lifestyle  lifehacks  work  life  balance  lifestyle  active  lifestyle  generationy  Millennials  commoditization  accommodation  commodity  business  focus  group  youthification  babyboomers  Consumerism  consumerist  word  of  mouth  network  effect  hospitality  business  sharing  economy  asking  for  help  economy  generosity  generous  society 
april 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a

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