asterisk2a + word + awareness   2

Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a

related tags

acquisition  added  ads  AdSense  advertisement  advertising  advocates  affiliate  amplification  awareness  banner  book  brand  branded  branding  bullshit  business  coefficient  communication  consideration  Consumerism  consumerist  content  context  contextual  conversion  Core  corporate  creation  currency  customer  detector  discovery  distribution  e-commerce  empowerment  engagement  Evangelist  everything  experience  Facebook  freemium  Funnel  future  Gary  generated  generationy  Godin  Google  Guy  guykawasaki  home  influence  influencer  intangible  intent  investment  Kawasaki  marketers  marketing  Media  millennials  model  monetisation  monetization  mouth  native  Net  Newsfeed  noise  non-linear  of  outreach  pageviews  perception  Personal  Pinterest  product  Programmatic  Promoter  Proposition  public  re-targeting  relationship  retention  ruin  Sales  Salesforce  Score  screen  Sephora  service  Seth  sharing  Social  strategy  targeting  tastemakers  The  Twitter  user  value  values  Vaynerchuk  viral  Wars  word  world 

Copy this bookmark: