asterisk2a + word + messenger   1

Facebook Finds Strength As A Family, Not An App | TechCrunch
The subtext of Zuck’s “family” quote is that one app can’t do everything. On mobile, people want lean, purpose-driven experiences. Cramming everything into a one-size-fits-all can make it slow and bloated. But when you’re talking about trying to connect every human on earth, a singularly focused app alone can’t possibly meet the diverse needs of a diverse population. Zuckerberg explained “We’re building this family so we can offer unique, world-class experiences for every way that people want to share.” --- // add as user behaviour slash trait "convenience." // ie Instagram releasing separate app for photo collages. // Facebook Messenger as Platform - have ppl not learned to build their business on other ppls lawn? Ok for established businesses and own domain and standalone product and to be on Messenger only to reduce friction, ... still double edged sword.
Appification  single-use  app  mobile  first  user  experience  UI  UX  frictionless  friction  Don't  make  me  think  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  mobile  homescreen  mobile  phone  user  behaviour  user  churn  attention  span  Facebook  convenience  Instagram  focus  execution  noise  distraction  Platform  TOS  Facebook  Messenger 
march 2015 by asterisk2a

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