asterisk2a + vs. + marketing   7

800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Every Company Is A Media Company: Can Journalists Redefine Their Careers? -SVW
Every company is a media company because they have to, they don't have much choice.  // &! There's far less need to add people, which is good because a people-dependent business doesn't scale through technology, e.g., public relations. The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. - http://www.siliconvalleywatcher.com/mt/archives/2015/03/the_incredible_scalab.php
Start-Up  lesson  Start-Up  advice  Signal  vs.  Noise  Newsfeed  attention  span  content  marketing  added  value  growth  hacking  growth  hacker  PR  public  relations  feedback  feedback  loop  communication  community  management  The  Wars  marketing  advertising 
may 2015 by asterisk2a
Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch
combat falling usage & engagement!? VS bit.ly/1by0vvx pay-to-play // FB turned from keeping up with the lifes of their friends (young demographic), into clickbait distraction & time wasting machine. Other platforms emerged 2 hang digitally with ur friends that are way more simplified (tuned down 2 1 usage; Appification) with much less bells & whistles & complexity/depth & distraction vs hooked). Thus the defensive acquisition of WhatsApp, Instagram & fork-out of Messenger. They saw Snapchat as a vector of attack bc of the appeal of ephemeral in todays 'always on record' products. Where VR is bet that is maybe even 10 years out 2 come finally 2 full fruition; mass market adoption (like the phone). Crossing the chasm. // Not even 10 years old & other people attack FBs weaknesses &are winning. But what FB got going for it, another 10 years is, the usr base as advertising victims (targeting&re-targeting) enabled by masscollection via Facebook-button. &log-in used in Apps.
Facebook  Newsfeed  WhatsApp  Instagram  Snapchat  Facebook  Messenger  user  behaviour  Appification  single-use  app  mobile  first  mobile  homescreen  mobile  phone  user  experience  Mark  Zuckerberg  multi-product  company  attention  span  friction  frictionless  Signal  vs.  Noise  pollution  distraction  filter  bubble  advertisement  targeting  Programmatic  Advertising  advertisement  re-targeting  advertisement  marketing  Social  Media  Wall  Street  shareholder  value  profit  maximisation 
april 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
middleman  Music  Industry  digital  artist  Entertainment  Industry  Entertainment  Spotify  iTune  Deezer  Rdio  Pandora  YouTube  Platform  TOS  freemium  business  model  free  digital  content  digital  economy  digital  natives  Millennials  Trend  Generationy  user  behaviour  user  experience  360-music-contract  Indie  Music  Music  1000  True  Fans  Multimedia  Social  Media  marketing  advertisement  added  value  Proposition  exploitation  fairness  Silicon  Valley  Signal  vs.  Noise 
february 2015 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a

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