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Every Company Is A Media Company: Can Journalists Redefine Their Careers? -SVW
Every company is a media company because they have to, they don't have much choice.  // &! There's far less need to add people, which is good because a people-dependent business doesn't scale through technology, e.g., public relations. The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. - http://www.siliconvalleywatcher.com/mt/archives/2015/03/the_incredible_scalab.php
Start-Up  lesson  Start-Up  advice  Signal  vs.  Noise  Newsfeed  attention  span  content  marketing  added  value  growth  hacking  growth  hacker  PR  public  relations  feedback  feedback  loop  communication  community  management  The  Wars  marketing  advertising 
may 2015 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a

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