asterisk2a + vs. + communication   3

Every Company Is A Media Company: Can Journalists Redefine Their Careers? -SVW
Every company is a media company because they have to, they don't have much choice.  // &! There's far less need to add people, which is good because a people-dependent business doesn't scale through technology, e.g., public relations. The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. - http://www.siliconvalleywatcher.com/mt/archives/2015/03/the_incredible_scalab.php
Start-Up  lesson  Start-Up  advice  Signal  vs.  Noise  Newsfeed  attention  span  content  marketing  added  value  growth  hacking  growth  hacker  PR  public  relations  feedback  feedback  loop  communication  community  management  The  Wars  marketing  advertising 
may 2015 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Newsweek Feature Stories: The Future of Branding - YouTube
+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8
brand  Personal  brands  branding  Gary  Vaynerchuk  entrepreneurial  entrepreneur  entrepreneurship  communication  PR  public  relations  barriers  to  entry  democratisation  voice  blog  bloggers  Blogger  Blogging  domain  knowledge  domain  expertise  bullshit  detector  peopleship  peoples  power  Instagram  publishing  self-publishing  publishing  2.0  long-term  thinking  long-term  view  Hustle  quality  engagement  Social  Media  differentiation  differentiate  noise  signal  vs.  digital  natives  digital  economy  digital  content 
july 2014 by asterisk2a

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