asterisk2a + vs. + whatsapp   3

Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch
combat falling usage & engagement!? VS pay-to-play // FB turned from keeping up with the lifes of their friends (young demographic), into clickbait distraction & time wasting machine. Other platforms emerged 2 hang digitally with ur friends that are way more simplified (tuned down 2 1 usage; Appification) with much less bells & whistles & complexity/depth & distraction vs hooked). Thus the defensive acquisition of WhatsApp, Instagram & fork-out of Messenger. They saw Snapchat as a vector of attack bc of the appeal of ephemeral in todays 'always on record' products. Where VR is bet that is maybe even 10 years out 2 come finally 2 full fruition; mass market adoption (like the phone). Crossing the chasm. // Not even 10 years old & other people attack FBs weaknesses &are winning. But what FB got going for it, another 10 years is, the usr base as advertising victims (targeting&re-targeting) enabled by masscollection via Facebook-button. &log-in used in Apps.
Facebook  Newsfeed  WhatsApp  Instagram  Snapchat  Facebook  Messenger  user  behaviour  Appification  single-use  app  mobile  first  mobile  homescreen  mobile  phone  user  experience  Mark  Zuckerberg  multi-product  company  attention  span  friction  frictionless  Signal  vs.  Noise  pollution  distraction  filter  bubble  advertisement  targeting  Programmatic  Advertising  advertisement  re-targeting  advertisement  marketing  Social  Media  Wall  Street  shareholder  value  profit  maximisation 
april 2015 by asterisk2a
Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | TechCrunch
Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers. If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them. &! &! are still silos - &!
Appification  Social  Media  Chat  App  Snapchat  WhatsApp  Twitter  Facebook  sharing  attention  span  Signal  vs.  Noise  pollution  filter  bubble  Trend  Secret  Yik  Yak  Tinder  ephemeral  Viber  Tango  Kik  Platform  silo  Big  Data  mobile  first  mobile  homescreen  cellphone  usage  usage  pattern  hook  habit  forming  user  behaviour  SMS  Phablet 
january 2015 by asterisk2a

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