asterisk2a + vs. + tos   8

More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Facebook thinks you’re too dumb to realize its scientific papers are really just PR | PandoDaily
According to recent studies, almost half of all web-using adults — and 88 percent of Millennials — use Facebook to find news. [...] But this research paper is less a piece of objective scientific inquiry and more the work of corporate-commissioned data tricksters — a rancid pile of pro-Facebook propaganda that derives and frames its conclusions with the sole purpose of making Facebook look good. This isn’t science. It’s PR. [...] the fact that Facebook itself is the one absolving Facebook of damaging public discourse, demands greater scrutiny. And on closer examination, much of the data and assumptions that informed the researchers’ conclusions fail to qualify as sound scientific inquiry. [...] If politically polarized users want politically polarized content, Facebook won’t disappoint them. [...] [SV &its Cheerleader squads in form of bloggosphere] will give lousy corporate data research like a pass — is still exponentially more credible than a rewritten press release at Techcrunch.
Facebook  Wall  Street  Newsfeed  algorithm  Software  Is  Eating  The  World  filter  bubble  Signal  vs.  Noise  Google  Search  Google  News  Mark  Zuckerberg  journalismus  investigative  journalism  journalism  Platform  TOS  TechCrunch  Silicon  Valley  monopoly  oligopoly  oligopol  Peter  Thiel 
may 2015 by asterisk2a
Facebook Chief Product Officer: The Full Code/Media Interview | Video | Re/code
Facebook Is Talking to Publishers About Hosting Their Content "Cox says one of the challenges for publishers — including Facebook — is that reading on mobile is still a crummy experience. He believes Facebook can make it better. [...] min7-8ish >> people become singular individuals living in their own bubble ... because of Newsfeed ... it doesn't challenge people on their worldview nor world nor thinking." - on.recode.net/1LaHMlT // &! Big Players (FB, Twitter, Google - and their sister companies) are swallowing the attention on the home screen of the phone of the world, now they push for even more control and data over content; to host their works. There is no free lunch. Although FB says it is. In the end, the user pays for it through intrusive targeted advertising. &! on.recode.net/1BL6GI5 Nick Denton 'FB swallows the web and the homescreen.'
Facebook  Newsfeed  Platform  TOS  mobile  first  mobile  homescreen  mobile  phone  user  experience  user  behaviour  Phablet  filter  bubble  algorithm  Signal  vs.  Noise  democracy  journalism  journalismus  Google  News  Google  Search  publishing  2.0  BuzzFeed  Presentism  WWW  Android  Apple  iOS  Google  Play  Apple  App  Store  AppStarr  Philosophy  ethical  machine  moral  beliefs  ethical  beliefs  PR  YouTube 
february 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
middleman  Music  Industry  digital  artist  Entertainment  Industry  Entertainment  Spotify  iTune  Deezer  Rdio  Pandora  YouTube  Platform  TOS  freemium  business  model  free  digital  content  digital  economy  digital  natives  Millennials  Trend  Generationy  user  behaviour  user  experience  360-music-contract  Indie  Music  Music  1000  True  Fans  Multimedia  Social  Media  marketing  advertisement  added  value  Proposition  exploitation  fairness  Silicon  Valley  Signal  vs.  Noise 
february 2015 by asterisk2a
News Feed FYI: Click-baiting | Hacker News
... fallacy on building your business on somebody else's proprietary, closed platform .... "Entrepreneurs" still doing it: http://launch.co/story/pinterest-launches-analytics-for-businesses-to-optimize-content-the-tool-provides "@jason: i've been pitched on 10+ @pinterest analytics tools; pass on investing for this reason." // http://www.bbc.co.uk/newsbeat/28934479
Facebook  Newsfeed  algorithm  algos  algo  algorithms  TOS  Platform  Google  Search  Twitter  Zynga  BuzzFeed  Social  Media  Clickbait  SEO  SEM  Start-Up  advice  Start-Up  lesson  Gmail  Signal  vs.  Noise  filter  bubble  filters  filter  click-baiting  copywriting  Listicle 
august 2014 by asterisk2a

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