asterisk2a + vs. + proposition   5

More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
middleman  Music  Industry  digital  artist  Entertainment  Industry  Entertainment  Spotify  iTune  Deezer  Rdio  Pandora  YouTube  Platform  TOS  freemium  business  model  free  digital  content  digital  economy  digital  natives  Millennials  Trend  Generationy  user  behaviour  user  experience  360-music-contract  Indie  Music  Music  1000  True  Fans  Multimedia  Social  Media  marketing  advertisement  added  value  Proposition  exploitation  fairness  Silicon  Valley  Signal  vs.  Noise 
february 2015 by asterisk2a
Twitter Pollutes The Timeline | TechCrunch
The specific change in how your Twitter timeline operates allows for the company to inject additional content into your feed from other users you don’t follow. This is in addition to promoted tweet advertising content — you still get that thrust into your feed too. Yesterday the company added the following paragraph to a Help Center page which details exactly how far it’s moving the goal posts here: Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting. +++ http://recode.net/2014/08/22/how-twitter-decides-what-to-place-in-your-stream/
Twitter  Facebook  Newsfeed  algorithm  algos  algo  algorithms  Signal  vs.  Noise  Timeline  Core  Product  Value  Proposition  utility  Wall  Street  shareholder  shareholder  user  experience  experience  customer  experience  shared  experience  mainstream 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a

related tags

2.0  360-music-contract  added  advertisement  advertising  advertorial  advice  Age  algo  algorithm  algorithms  algos  Amazon  App  Articles  artist  attention  behaviour  book  business  BuzzFeed  clicks  content  contextual  Core  creating  creation  creative  creativity  creator  curation  customer  Deezer  differentiate  differentiation  digital  Discover  discovery  disrupting  disruption  distribution  e-mail  economy  empowerment  engagement  engine  Entertainment  Escapeism  Evan  experience  exploitation  Facebook  fairness  Fans  Forbes  free  freemium  friction  frictionless  generated  Generationy  Google  Google+  hack  homescreen  Huffington  Indie  Industry  Instagram  Instant  intangible  interactive  Internet  iTune  lesson  LinkedIn  long-form  mainstream  marketing  markets  Media  micro  middleman  Millennials  mobile  model  monopoly  Multimedia  Music  native  natives  network  News  Newsfeed  Niche  noise  NYT  NYTimes  oligopol  oligopoly  Open  page  pageviews  paid  Pandora  Pinterest  Platform  pollution  Portal  Portals  Post  ProAm  Product  promoted  Proposition  publishing  Pulse  Rdio  RSS  search  self-publishing  shared  shareholder  short-form  Signal  Silicon  Smartphone  Snapchat  Social  span  Spiegel  sponsored  Spotify  Start-Up  Store  strategy  Street  targeting  The  throwaway  Timeline  TOS  Trend  True  Tumblr  Twitter  UpWorthy  user  utility  Valley  value  views  vs.  Wall  Wars  WhatsApp  Wordpress  Yahoo!  YouTube 

Copy this bookmark:



description:


tags: