asterisk2a + vs. + fans   3

Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
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may 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
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february 2015 by asterisk2a
Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. | PandoDaily
[ Platform - everyone (middlemen, plural) is taking a cut. ] A new report from audit firm Ernst & Young and the French record label trade group SNEP reveals better estimates than we’ve ever seen on the payout distribution of music streaming services. And who do you suppose takes the biggest cut? You guessed it, labels. According to the report, labels net 45.6 percent of the streaming revenue created by Spotify and Deezer, the two platforms included in the study. The streaming platforms themselves — most of which have yet to achieve profitability despite fielding frequent attacks for their supposed greed — take home 20.8 percent. An additional 16.7 percent is paid in taxes before songwriters and performing artists finally see their shares — which amount to 10 percent and 6.8 percent, respectively.
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february 2015 by asterisk2a

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