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Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
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may 2015 by asterisk2a
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
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april 2015 by asterisk2a

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