asterisk2a + virality   11

Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
YouTube  content  creator  creator  digital  economy  digital  content  business  model  AdSense  Google  The  Wars  community  management  community  CrowdFunding  merchandise  Signal  vs.  Noise  distraction  Reality  TV  television  scripted-reality  TV  TV  Series  Clickbait  Linkbait  linkbaiting  pageviews  Page  Views  viral  coefficient  virality  Video  filter  bubble  content  curation  curation  Newsfeed  algorithm 
april 2015 by asterisk2a
Contagious: How to Build Word of Mouth in the Digital Age: Amazon.co.uk: Jonah Berger: 9781471111709: Books
Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.
Start-Up  lesson  Start-Up  advice  Social  Media  word  of  mouth  book  Net  Promoter  Score  feedback  feedback  loop  MVP  Product/Market  Fit  viral  coefficient  virality 
april 2015 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now » Nieman Journalism Lab
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
NYTimes  NYT  investigative  journalism  journalism  journalismus  pageviews  added  value  business  model  content  mobile  first  mobile  homescreen  user  experience  virality  Viral  BuzzFeed  Upworthy  copywriting  Clickbait  attention  span  attention  generationy  Millennials  freemium 
october 2014 by asterisk2a
Sam Pepper Exposed - YouTube
The barrel flows over. Finally. Now the shitstorm. || bit.ly/Zg3UsJ + bit.ly/1pvX87b Sam Pepper isn't the only one + buzzfeed.com/ryanhatesthis/youtube-star-sam-pepper-accused-of-soliciting-nude-photos-fr#2o3jkh5 +!+ Laci Green @gogreen18, Sam Pepper called her a cunt and threatened her. >> bit.ly/1roACRW & bit.ly/1u32r4v & bit.ly/ZWYovg & bit.ly/1roALVr & bit.ly/1utsOlH & +!+ ind.pn/1DxudtV +!+ bbc.co.uk/newsbeat/29312669 +!+ bbc.co.uk/newsbeat/29332775 +!+ youtu.be/oucbGT_mNcg - Boogie "Sam, you done goofed." makes it sound harmless. But isn't considering there is a whole genre on YT about harassing and assaulting women, making them the object to conquer. The trophy. The challenge. A challenge where everything goes, for the sake of page views. Bc page views are what makes money. This is not Entertainment. Not substantive. This is exploitation of women, as object. Period. +!+ facebook.com/officiallacigreen/photos/a.284745684212.144562.221909329212/10152554506019213
Sam  Pepper  YouTube  jock  culture  Campus  Misogynie  misogyny  everyday  sexism  sexism  sexismus  sex-sells  Sexual  objectification  objectification  Laci  Green  harassment  gender-based  harassment  gender-based  discrimination  culture  accountability  gender  inequality  gender  politics  gender  policing  pageviews  content  business  model  monetisation  monetization  monetize  Social  Media  exploitation  straight  white  male  white  male  privilege  Viral  virality  copywriting  feminism  feminist  affirmative  consent  consent 
september 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Investors have to stop trying to justify the lies and libel of Secret | PandoDaily
Secret  Whisper  ask.fm  anonym  anonymity  anonymous  Venture  Capital  Consumer  Protection  Consumerism  consumerist  product  zombie  content  creator  content  distribution  content  discovery  copywriting  viral  virality  Social  Media  clicks  clickbait  journalismus  Journalism  investigative  storytelling  Listicle  content  BuzzFeed  Newsfeed  Twitter  Facebook  Daily  Mail  society  gossip  culture  gossip  celebrity  culture  celebrity  celeb  Public  Life  Libel  defamation  Formspring  Troll  Trolls  Hater  Haters  Tabloid  personal  values  corporate  values  corporate  governance  corporate  culture  cyber  bullying  cyber  mobbing  Silicon  Valley  western  society  civic  society  civil  society  Zivilcourage  Zivilgesellschaft  science  instant  gratification  moral  beliefs  ethical  beliefs  ethical  machine  values  PR  relations 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a

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