asterisk2a + video + blogging   1

Will AOL and Demand Media’s Content Farm Strategy Prevail?
This is why folks like Slate’s Farhad Manjoo have ripped Demand Media to shreds, echoing the fact that its content is good enough to get indexed on Google’s search results but bad enough to induce users to click on a Google ad and go elsewhere (thereby generating revenue for Demand). That might actually have been one of the nicer things said about the company.

Online Content is Art and Science
Making sure it’s SEO friendly is also important, but in a world where content is shared through social networks, it needs to strike a chord with audiences, be it readers, listeners or viewers. Video, in particular, is not even really properly indexed on search engines, so an SEO-centric strategy might be useless to begin with. I’ve covered what makes video get discovered before.

But as much as venture capitalists don’t like to hear this, no amount of science will remove the art that is publishing, or the emotions that fuel marketing decisions.
ugc  aol  eHow  demandmedia  media  content  tuki  video  text  slate  strategy  monetization  blogging  SEO  production  publishing  publishing2.0  distribution 
april 2010 by asterisk2a

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