asterisk2a + throwaway   20

LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
Amanda Bynes, Robin Williams, and the Spectacle of Mental Illness | Let's Queer Things Up!
[making money on the cost of other people ] // "People with co-occurring bipolar and schizophrenia have one of the highest suicide attempt rates of any group. 70.6% of these individuals will attempt suicide in their lifetime. You would think this would frighten us, and that we would be offering Bynes compassion on the mere basis that what she may be facing is, without a doubt, deadly. Yet the vast majority of press and articles surrounding Bynes’ mental state seems to ignore the stark reality of her struggle, and instead, opt to mock her erratic and unusual behavior. Rather than recognizing that she may have an illness, they have turned mental illness into a spectacle to watch, enjoy, and ridicule. [...] If no one has explained this to you, let me be the first to say that it is morally repugnant that we, as a society, are mocking mentally ill people. [...] It’s all fun and games until someone dies, as was the case with Robin Williams. [&too LGBTQIA << hate speech & crime]
Gossip  culture  gawking  Gawker  celebrity  celebrity  culture  of  You  Celebgate  celeb  n00d  Trading  Ring  Tabloid  mental  health  public  awareness  compassion  visibility  superficial  shallow  Daily  Mail  crony  capitalism  exploitation  society  culture  business  model  pageviews  Clickbait  throwaway  content  content  Privacy  human  decency  human  progress  human  resources  TMZ  dehumanisation  human  being  humanity  mental  illness  social  discrimination  ethics  morality  discrimination  minority  Stigma  prejudice  bias 
november 2014 by asterisk2a
The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily
That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.
Forbes  Time  Inc.  Time  Magazine  journalism  journalismus  business  model  native  advertising  advertorial  G+J  Gruner  +  Jahr  Der  Spiegel  Stern  entrepreneurial  entrepreneurship  Social  Media  creative  destruction  Mobile  Mobile  Creatives  creativity  creative  added  value  Core  Product  Proposition  value  creation  Proposition  shareholder  value  Leadership  Vision  BuzzFeed  VICE  VOX  Start-up  Huffington  Post  publishing  2.0  interactive  content  content  discovery  digital  content  content  distribution  throwaway  content  engagement  attention  attention  span 
august 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Gillmor Gang: Pass the Buck - Gillmor Gang | TechCrunch TV (July 3rd, 2014)
Facebook feed a/b test - psychology/sociology study. Twitter product vision and leadership ... revenue/user ... history repeats itself; see Yahoo! - Wall Street fetish with GROWTH $$$: 'Either u get more users or more money per users. But we want to see the money!!!' << Unsustainable long-term, no long-term view. +++ where to post your content, types of content - intentions, where is the most and best engagement - ROI. +++ Linkedin's vertical content strategy to remain relevant (in an age where you are a media company and then X) and thus increase engagement and uniques and distribution. << adding value with this type of product - a product/feature adjacent to core product value proposition !!! Adding value to consumer - 99% free [do they have promoted content feature - paid content promotion?]
Facebook  Twitter  Yahoo!  WallStreet  Wall  Street  long-term  thinking  long-term  view  leadership  product  management  consumer  product  multi-product  company  Vision  Officer  product  experience  Design  New  Media  Social  Media  Google+  Google  filter  bubble  linkedin  content  distribution  short-form  content  noise  throwaway  content  digital  content  content  creator  content  curation  micro  content  Niche  vertical  content  lists  core  product  value  proposition  Product/Market  Fit 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
Binge Media Culture Finds a Receptive Audience in Americans - NYTimes.com
“With the things that get us to really crave the news, the tenor of the story tends to have a negative impact on the way we see the world more generally,” he said, referring to the controversial and scandalous subjects that draw in chronic readers and viewers. “We become more cynical.” Does he regard his own bingeing on these topics as escapist? + https://www.youtube.com/watch?v=A4aAJrJB6h0 + http://alaindebotton.com/news-users-manual/ “Absolutely,” he said. “You forget about your life for 30 minutes while you read about Chris Christie’s implosion.” Joshua Ferris’s forthcoming novel, “To Rise Again at a Decent Hour,” is about “the obsessive-compulsive nature of your own personality emerging through these platforms, and disliking the person who is taking advantage of them,” he said. Mr. Ferris, 39, confessed to bingeing on news, TV and YouTube videos, though he recently took a six-month purgative sabbatical.
binge  drinking  binge  consumption  binge  watching  binge  reading  gossip  celebrity  culture  Popular  Pop  BuzzFeed  Listicle  digital  natives  digital  content  short-form  content  throwaway  content  content  distribution  micro  content  attention  span  attention  technological  history  Technology  consumer  turned  creator  self-publishing  publishing  2.0  Twitter  microblogging  blogosphere  Blogging  Instagram  Vine  Facebook  Social  Media  sharing  is  caring  sharing  economy  mainstream  conglomerate  corporate  binge  consumption  barrier  of  consumption  mobilephone  Smartphone  Snapchat  communication  cynicism  Book  Alain  de  Botton  productivity  Millennials  living  environment  western  lifestyle  western  society  quality  of  life  life  lesson  life  hacker 
may 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
▶ Premiumkanäle, Professionalität und privates Webvideo - Ein paar Gedanken - YouTube
Internet is moving fast. Now the $$$ want in too. the exposure. the attention. in the conversation. ... viral / attention >> den finger an der zeit - intuition >> /watch?v=SLmH330ozZ4 >> intuition = Domain Knowledge http://www.brainpickings.org/index.php/2012/11/08/the-science-of-intuition-answers-for-aristotle/ ... /// Divimove, MediaKraft, TubeAgency /// >> /watch?v=IIPXPC4fyKg // http://www.youtube.com/user/videoamt/ + /watch?v=pWQYG6hO7uc
content  network  Vlogging  social  media  paidcontent  Hollywood  short-form  content  YouTube  entertainment  Vlog  viral  video  content  intuition  attention  span  viral  Platform  Industry  content  creator  throwaway  content 
october 2013 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a

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