asterisk2a + span   102

Facebook founding president sounds alarm - BBC News
do you know your neighbour? Chomsky manufactured consent. perfect personal propagandist. outrage machine. time waster. feedback loop for No Representation feelings. “I use these platforms, I just don’t let these platforms use me,” // Adam Curtis - FB can not present you with a future, a proposal. bc it is insular isolated environment (perfect personal propagandist) even if you are 'connected with the world.' It's a sham. Its millions of bubbles. not "A" world connected. Occypy was better than facebook. But Occupy hat not even a handful of leaders. political social economic movements need leaders to refer to, dialogue, interview, sign policy papers, etc etc. mass democracy still needs a leader and leadershuip and management and people skills. see Momentum.
Facebook  Social  Media  Twitter  Instagram  YouTube  Selbstdarstellung  Zivilgesellschaft  Zivilcourage  Gesellschaft  Anarchism  Anarchy  addiction  dopamine  coping  mechanism  Chomsky  filterbubble  Filterblase  Newsfeed  filter  bubble  Brexit  Trump  Donald  DonaldTrump  AfD  PEGIDA  fake  news  Nationalism  Propaganda  journalism  journalismus  profit  maximisation  attention  span  neuroscience  mental  health  well-being  wellbeing  maladaptive  behaviour  well  being  Superficial  democracy  No  Representation  Culture  alt-right  right-wing  PC  far-right  White  Supremacy  Nazi  neo-Nazi  neoNazi  hate  speech  Data  Privacy  abuse  gaming  Snapchat  Psychology  Sociology  Society 
november 2017 by asterisk2a
Have Smartphones Destroyed a Generation? - The Atlantic
Psychologically, however, they are more vulnerable than Millennials were: Rates of teen depression and suicide have skyrocketed since 2011. It’s not an exaggeration to describe iGen as being on the brink of the worst mental-health crisis in decades. Much of this deterioration can be traced to their phones. [...] You might expect that teens spend so much time in these new spaces because it makes them happy, but most data suggest that it does not. [...] Teens who spend more time than average on screen activities are more likely to be unhappy, and those who spend more time than average on nonscreen activities are more likely to be happy. There’s not a single exception. All screen activities are linked to less happiness, and all nonscreen activities are linked to more happiness. // &! http://www.bbc.co.uk/news/uk-40840823 - Children consuming online time 'like junk food'
mental  health  addiction  self-medication  mobile  homescreen  Facebook  Twitter  coping  mechanism  chronic  stress  Depression  Millennials  instant  gratification  smartphone  attention  span  socioeconomic  Sociology  Soziologie  anxiety  escapism  Psychology  Gesellschaft  Generation  Generationy  Apple  Instagram  Snapchat  Kardashian  Celebrity  YouTube  childhood  parenting  screentime  screen-time  Happiness  self-help  self-awareness  self-regulation  Dopamine  Serotonin 
august 2017 by asterisk2a
Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
YouTube Has Changed
a system only rewarding more views //&! Toby Turner's Sexual Assault Scandal Broken Down - youtu.be/AiP6gP4E6XI &! twitter.com/OlgaKay/status/718924921536012288 [u get the whole spectrum of society, on YouTube ] &! Melanie Murphy - youtu.be/7yBE1dQ9yoM //&! now people collect evidence ie him drunk on a livestream - youtu.be/ulSt2o--1PM &! youtu.be/UkOIG2ZHRic "Toby Turner is a monster." &! by boogie2988 - youtu.be/_mWrLkjfVdY (mental health slash personality disorder; mechanistic patterns of behaviour to achieve xyz, subconsciously not apparent to person consciously in the moment without professional help/therapy) [...] the edited version that ends up on YouTube is superficial! see also Sam Pepper. //&! more and more people came out - youtu.be/LJ0eg05I9VE &! Toby Turner Rape Allegations - JaclynGlenn - youtu.be/vF2fsPshqwc &! youtu.be/WKJvkC3koaA #consent &! youtu.be/0I3mpyhmUy8 - can still press charges w phone evidence &! youtu.be/50alCOD7GAk //&! Follow-up - youtu.be/7A18W-iQ2S0
MCN  YouTube  noise  pollution  noise  Greed  content  discovery  Clickbait  Linkbait  creative  destruction  creativity  competition  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Entertainment  Escapeism  Platfom  Social  Media  pageviews  business  model  gossip  Celebrity  Culture  gossip  Tabloid  glossy  magazine  superficial  sexual  consent 
april 2016 by asterisk2a
THE DIRTY LITTLE SECRET | DailyVee 029
3:40 - youtube.com/watch?v=in28p1aycts - "attention is the asset" // >> see mariemeimberg [ YouTube - Daily Vlogs sind asozial # DAILY VLOG FEEDBACK No2 # Youtube-Formate-Test ] Daily vlogging ist asozial! & even Casey Neistat's feel repetitive if they are not a ONE OFF CREATION via added value, life insight, lessons learned, personal note, very individual only could do ... creating and adding value for the viewer to their life's. No Time Waster's "Can I have my 10 minutes back, please?" //&! min 5:30 - YouTube land Germany is responding to what Germany YouTube wants; see BeHaind's YouTube Deutschland eine BeSCHANDSaufnahme. ... you have to do what your customers want and do ... youtu.be/VoXwDn8VlSQ - or be yourself the creative and do what you want and fewer want and do and not get the 1 million subs. and still make ~100k a year but not the million. + Patience! ... we live in world of instant gratification, tricking you. [...] how u make ur money is more important than how much!
Vlog  Vlogging  YouTube  added  value  value  creation  Proposition  value  add  content  consumption  content  economy  competitive  competitive  advantage  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Escapeism  Gaming  Entertainment  Procrastinating  Casey  Neistat  Gary  Vaynerchuk  content  discovery  content  distribution  Social  Media  content  creator  Entrepreneurship  success 
april 2016 by asterisk2a
Youtube - Eine BeSCHANDsaufnahme | Behaind
Mehr zur BeSCHANDsaufnahme - Feedback - youtu.be/HHJqf-Gbj68 //&! Youtube Kritik mit Flo und David # MARIES STAMMTISCH - youtu.be/X5zHR76BYog //&! Reach (width) vs Depth (Gary V, clickthrough, word of mouth, adding always value, not wasting your time, ) [...] vlogs and let's play mit keiner eigenen kreativen eigenleistung.
YouTube  Entertainment  Escapeism  mobile  homescreen  Gaming  attention  arbitrage  attention  graph  attention  span  Social  Media  Clickbait  Linkbait  Newsfeed  BuzzFeed  Casey  Neistat  Gary  Vaynerchuk  community  sex  sells  Wegwerfgesellschaft  exploitation  IQ  instant  gratification  gratification  Dopamine  Instagram  Twitter  Facebook  Snapchat  value  add  added  value  Influencer  Twitch  Entertainment  Industry  Tabloid  gossip  gossip  culture  Kim  Kardashian  Reality  TV  Television  Music  Industry  Hollywood  Gesellschaft  society  Creative  destruction  vlog  vlogging 
april 2016 by asterisk2a
Marissa Mayer vs. “Kim Kardashian’s Ass”: What Sunk Yahoo’s Media Ambitions?
After a pricey talent spree, Yahoo News is reversing course—again. [...] Yahoo’s journalists used to joke amongst themselves about the extensive variety of Kind bars provided, but now the snacks aren’t being replenished. Instead, employees frequently remind each other that there is little reason to bother creating quality work within Yahoo’s vast eco-system of middle-brow content. “You are competing against Kim Kardashian’s ass,” goes a common refrain.
Marissa  Mayer  Yahoo!  Kim  Kardashian  Social  Media  attention  graph  attention  span  attention  arbitrage  Gary  Vaynerchuk  Y!  Portal  mobile  homescreen  Entertainment  Escapeism  Gaming 
april 2016 by asterisk2a
Why are YouTube stars so popular?
To non-fans, these tics can be irritating. The linguist Mark Liberman described them as an “intellectual used-car-salesman voice” akin to “high-energy sales pitches” or even a “carnival barker”.

But that’s another point about the popularity of YouTube’s stars: the way they divide fans from non-fans is a big part of their appeal too. [...] “Looking at survey comments and feedback, teens enjoy an intimate and authentic experience with YouTube celebrities, who aren’t subject to image strategies carefully orchestrated by PR pros. Teens also say they appreciate YouTube stars’ more candid sense of humour, lack of filter and risk-taking spirit, behaviours often curbed by Hollywood handlers.”
attention  span  mobile  homescreen  Entertainment  YouTube  Escapeism  community 
march 2016 by asterisk2a
Looking at your phone makes you temporarily deaf | Daily Mail Online
Findings suggest the brain's visual and auditory processing centers share limited resources
mobile  homescreen  neuroscience  brain  attention  span 
february 2016 by asterisk2a
Pando: Hot or Not founder responds to Nancy Jo Sales' new book: "I don’t think we invented human nature"
Nearly every tweet I’ve read about Nancy Jo Sales’ new book “American Girls: Social Media and the Secret Lives of Teenagers” has been some variation of “I’m scared to read this.” Indeed by page 20, I started making plans to move to an Amish village by the time my daughter turns 12. The deeper I read, the more I was impressed by many of the young women Sales interviewed, and the more sorry I felt that we've given them this world.  [...] Sales also describes how young girls worship Kim Kardashian and derive their self worth from how many likes they get on Instagram.
Social  Media  Selbstdarstellung  Selbstfürsorge  self-regulation  self-actualization  self-publishing  self-respect  self-censorship  self-awareness  Self-esteem  Selfie  Twitter  Instagram  Facebook  filter  bubble  Depression  YouTube  The  Content  Wars  attention  span  attention  graph  mobile  homescreen  Snapchat  Tinder  superficial  OkCupid  Reddit  #GamerGate  4chan  Sexting  mental  health  well  being  book  governance  Instagram.  Whisper  Yik  Yak  Vine  Kik  Ask.fm  self-worth  Sexual  objectification  objectification  Patriarchy  gender-based  discrimination  gender-based  harassment 
february 2016 by asterisk2a
SNAPPING MY WAY THROUGH VEGAS | DailyVee 003 - YouTube
>> cross-pollination w snippets of other platforms native content. // doesn't have to do w selling shit, pushing ... it's about adding value and story telling. // Casey Neistat - how can you not use Social Media to interact and tell your story next with to the video, perspective, sharing, your view, storytelling. - youtu.be/UZ9UtbnzYyA - // LEVERAGE SOCIAL MEDIA. But content needs to be great. Social Media can't raise lame shit. // it's the conversation, the back and fourth. the exchange.
Hollywood  Entertainment  Industry  Music  Industry  Social  Media  storytelling  Casey  Neistat  creative  destruction  creativity  Snapchat  Tumblr  Reddit  Facebook  Instagram  Twitter  Imgur  The  Content  Wars  attention  span  attention  graph  graph  Newsfeed  discovery  contextual  distribution  user  generated 
february 2016 by asterisk2a
Russell Brand on Porn: How It Relates To Everything - YouTube
instant gratification robs you of happiness, that results from putting in the work, being considered, mindful, thoughtful. effort can be the most rewarding thing in life. the pleasure of work. reward comes from hard work. --- a selfless life can bring much more pleasure than selfish life. we are social creatures. the only thing you've got to keep are your thoughts, emotions and health (well being, fitness)
happiness  happiness  index  instant  gratification  attention  span  attention  distraction  selfishness  selfish  effort  convenience  life  hacker  life  lesson  Alain  de  Botton  self-actualization  self-respect  self-regulation  philosophy  sociology  western  society  western  world  western  lifestyle  capitalism  advertisement  advertising  marketing  zombie  consumer  consumerist  consumerism  Dopamine  Serotonin  substance  abuse  sick  population  public  health  public  health  policy  Mindfulness  meditation  Self-esteem  status  anxiety  status  symbol  shopping  Intimate  relationship  partnerships  Escapeism  mobile  homescreen  Perspective  chronic  stress  consumer  choice  paradox  of  choice  Depression  Entitlement  Privileged  psychology  junk  food  processed  food  fast  food  Chain  loneliness  well-being  well  being  social  cohesion  Greed  social  tension  social  change  Buddhism  minimalismus  minimalism  rat  race 
october 2015 by asterisk2a
The Program. www.psychologie-heute.de
Zwiespalt zwischen medialer und gelebter Realität seiner Protagonisten. [...] Je weiter der Film in der Erzählung vorankommt, desto mehr verfällt Armstrong seinem eigenen Lügengebäude, seiner perfekten Heldengeschichte. [ case of isolation as with people on Social Media and B, C, D Celebrity types ] [...] The Program erzählt aber nicht nur eine Parabel über den schönen Schein im Sport und über die Heldenverehrung und -gläubigkeit der Millionen Zuschauer. Der Film variiert zugleich auch ein uramerikanisches Thema: Die Lüge ist fundamentaler Teil des American Dream, und der Mythos vom Comeback (was im Grunde auch die Urgeschichte des Sports ist) und der Traum von der Unbesiegbarkeit gehören dazu. //&! Nietzsche on: The Superman youtu.be/bxiKqA-u8y4 - "carving their own path [] suffering as a neccesary component of good things. [] who we would like to evolve into [] super-version [] refine our own ambitions" //&! aspirational 'one fucker that broke out of the system rigged against us.'
Social  Media  business  of  sport  Entertainment  Industry  Entertainment  Hollywood  elite  athlete  elite  sports  24-hour  news  cycle  marketing  advertisement  advertising  Positioning  spin  doctor  PR  reframing  framing  Nike  adidas  Selbstdarstellung  celebrity  culture  celebrity  of  You  status  symbol  status  anxiety  socioeconomic  status  status  Success  zombie  consumer  consumerist  consumerism  Olympics  Soccer  World  Cup  identity  national  interest  national  identity  identification  manipulation  message  Millennials  attention  span  attention  distraction  Dopamine  Serotonin  sociology  Gesellschaft  Wertegesellschaft  Wegwerfgesellschaft  society  psychology  storytelling  American  Dream  Comeback  The  Content  Wars  Hero  elite  sport  Superman  aspirational  ambition  Zivilcourage  courage  civil  courage  manufactured  consent  corporate  corporate  state 
october 2015 by asterisk2a
One-fifth of youngsters suffer from 'high anxiety' - BBC News
The study looked at the wellbeing and mental health of 7.5 million young people in the UK aged 16 to 24. [...] The figures also show a rising proportion of young people who felt dissatisfied with their health. [...] The figures from the ONS show a picture of a growing number of young people who are satisfied with their lives - but with a persistent minority reporting unhappiness or suffering from anxiety. [...] Campus anxiety [...] But in terms of anxiety, 18% report high levels of anxiety and almost 16% have "medium" levels of anxiety. In a separate measure, there are almost 21% of young people with "evidence indicating depression or anxiety". And young people's perceptions of their own physical health seemed to be progressively more negative, with more expressing dissatisfaction and fewer feeling satisfied. [F]igures for the wellbeing of younger children which showed about one in eight youngsters between the ages of 10 and 15 reported symptoms of mental ill-health.
University  College  Social  Media  Facebook  anxiety  Selbstdarstellung  Selbstfürsorge  Mindfulness  psychology  Psychiatry  well  being  happiness  diet  substance  abuse  alcohol  abuse  Millennials  beauty  sickness  mobile  homescreen  Escapeism  Dopamine  Serotonin  fat  shaming  dieting  mental  health  mental  illness  Entertainment  distraction  addiction  Digital  Detox  Smartphone  comparison  Celebrity  of  You  status  anxiety  socioeconomic  status  status  public  health  childhood  childhood  development  Procrastinating  procrastination  productivity  multitasking  attention  span  anxiety  junk  food  processed  food  fast  food  prevention  Desert  food  engineering  food  prices  food  poverty  food  industry  Big  Sugar  child  abuse  childhood  obesity 
october 2015 by asterisk2a
Digitaler Burnout: "Zu viel Smartphone macht unglücklich" - SPIEGEL ONLINE
[ portion USE time! 3x1hr? ] Study: Wir beschäftigen uns bis zu drei Stunden am Tag mit dem Smartphone. Der Leiter der Studie zieht daraus bedenkliche Schlüsse - und fordert eine digitale Diät. [...] Der Experte geht davon aus, dass beim Scrollen über den Handyscreen die gleichen Stoffwechselvorgänge im Gehirn aktiviert werden wie bei Drogensüchtigen. Die ständige Kommunikation mit Freunden oder Arbeitskollegen über soziale Medien wie Facebook scheine dabei das größte Suchtpotenzial auszumachen. "Denn dort erhalten wir Aufmerksamkeit und Anerkennung", so te Wildt. [...] "Das Gehirn ist durch den Überfluss an Informationen und Kommunikation komplett überlastet", sagt Markowetz. Im schlimmsten Fall führt das schließlich zum Burnout, wie ihn Miriam Meckel, Chefredakteurin der "Wirtschaftswoche" oder die "Huffington Post"-Gründerin Arianna Huffington erlebt haben. Die beiden Karrierefrauen machten die Kommunikationsüberlastung mitverantwortlich für ihren Zusammenbruch.
Smartphone  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  snacking  Entertainment  Escapeism  attention  span  attention  graph  distraction  Focus  Depression  well  being  happiness  Social  Network  Social  Media  digital  natives  noise  pollution  noise  Signal  vs.  sociology  Selbstdarstellung  Selbstfürsorge  psychology  Psychiatry  burnout  chronic  stress  Friendship  status  anxiety  status  symbol  consumerist  consumer  choice  consumerism  zombie  consumer  Alain  de  Botton  materialism  Dopamine  book  The  Information  Diet  Leistungsgesellschaft  Gesellschaft  Wegwerfgesellschaft  meme  society  Age  digital  economy  The  Content  Wars  user  generated  Platform  life  hacker  life  lesson  Tim  Ferriss  productivity  Procrastinating  procrastination 
october 2015 by asterisk2a
Mike Ueberroth - Mobile Uploads
Malala Yousafzai & Kylie Jenner. Both turned 18 recently. One was given a Ferrari and spent thousands on facial modification. The other was awarded a Nobel Peace Prize, survived a gun shot to the face by the Taliban due to corruption in her country, and opened a school for Syrian refugees to combat the lack of education for youth around the world. What's upsetting is the media is only covering one of these stories as "breaking news." Share the post to spread real love and inspiration across the youth of the world. Last thing to note, Malala is infinitely more beautiful! **re-posted // hard things are hard for a reason! // what happens to the cognitive surplus what everyone talked about at the turn of the century? its being eaten by consumption pattern - on the mobile homescreen (Entertainment, utility, Gaming, Escapeism, snacking).
Social  Media  Celebrity  of  You  culture  status  anxiety  status  symbol  socioeconomic  status  status  Selbstdarstellung  Selbstfürsorge  Selfie  Millennials  Dopamine  Persistence  instant  gratification  work  career  advice  career  ladder  intrinsic  motivation  Purpose  happiness  index  well  being  Mastery  Autonomy  life  hacker  life  lesson  Process  Gary  Vaynerchuk  Casey  Neistat  Perspective  change  entrepreneurship  generationy  Start-up  of  You  cognitive  surplus  mobile  homescreen  zombie  consumer  distraction  attention  span  21stcentury 
september 2015 by asterisk2a
Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Gillmor Gang: Dog Days | TechCrunch
the personal assistant is the new smartphone! can't live without it once you (technology; augmented intelligence and artificial intelligence) mastered it. // GoButtler in Germany. And Operator in SV - http://techcrunch.com/2015/04/22/the-request-network/ - << both take a cut/commission fee. Amazon, Microsoft, Google, Facebook could have it as features. Just as Facebook can have Meerkat as feature, for the celebrities. And the personal assistant - will be JUST A FEATURE - on your phone. iOS, Android ... & Facebook's 'empire' Platform to keep you inside Facebook continuing scrolling that god damn newsfeed. // // noise is lower on FB newsfeed (learning algorithm - your personal filter bubble) vs Twitter and vs RSS. ... Google News is a different thing. // // &! and there is a business in manual (editor, personal brand, leader) content curation/editing as well as in algo (Newsfeed)
Facebook  M  Facebook  Messenger  personal  assistant  technological  progress  AI  augmented  intelligence  artificial  intelligence  Google  Now  on  Tap  Siri  Apple  Spotlight  Google  Search  Google  Inc.  Apple  Microsoft  Cortana  Amazon  Google  Now  convenience  frictionless  friction  GoButtler  Amazon  Echo  feature  Platform  Silo  iOS  Android  Windows  10  Newsfeed  on-demand  noise  filter  bubble  Twitter  RSS  Signal  vs.  noise  pollution  digital  economy  The  Content  Wars  attention  span  attention  graph  digital  marginal  cost  economics  of  abundance  contextual  discovery  Programmatic  Content  user  generated  curation 
september 2015 by asterisk2a
A brand new game | The Economist
As people spend more time on social media, advertisers are following them
Social  Media  advertisement  targeting  advertisement  re-targeting  Big  Data  relevance  attention  span  attention  user  engagement  engagement  user 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
The smartphone is the new sun — Benedict Evans
In this light, incidentally, Satya Nadella's suggestion that Xbox is no longer core was as interesting as the end of 'Windows Everywhere' (which I discussed here). Microsoft has been working on adding computing to TV since before phones even had screens. But it turns out that it's the smartphone, not the TV, that's  the centre of the experience, and the TV is dumb glass just as the mobile network is a dumb pipe.
technological  history  technological  progress  Technology  ARM  Qualcomm  Xbox  Microsoft  mobile  homescreen  mobile  first  mobile  phone  phablet  user  behaviour  snacking  Entertainment  Escapeism  customer  experience  consumer  product  consumer  choice  consumer  consumerism  consumerist  attention  span  TV  Television  Wireless  Carrier  Apple  Google  Android  iOS  Facebook  Twitter  The  Content  Wars  Silicon  Valley  App  Store  Apple  App  Store  Google  Play  Windows  10  GNU/Linux  Linux 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
AdBlock  advertising  business  model  friction  frictionless  pageviews  CPM  content  marketing  native  advertising  value  creation  Core  Product  Proposition  Proposition  added  value  user  experience  user  behaviour  attention  span  user  engagement  user  churn  customer  experience  customer  retention  customer  acquisition  brand  awareness  communication  PR  public  relations  marketing  advertisement 
august 2015 by asterisk2a
Go tell the boss: let me work less and I’ll produce more | Life and style | The Guardian
The five-day work week is an artificial and outmoded idea. A shorter working week can boost efficiency and an employee’s happiness [...] The latest trend might have more going for it, though: more tech businesses are experimenting with four-day weeks. As Ryan Carson, co-founder of the education startup Treehouse, put it: “You get all day Friday off, instead of pretending like you’re working when you’re not.” [...] The most important reason to work fewer days, of course, is that it’s good for families, friendship, hobbies and the human spirit. But the most interesting implication of the current experiments, backed by some academic research, is that it appears to be good for productivity and work quality, too. Partly that’s because desk-based “knowledge work” relies on plenty of brain rest as well as exertion.
productivity  leisure  time  Robert  Skidelsky  4-day  work  week  6-hour  work  day  Universal  Basic  Income  happiness  index  well  being  public  health  policy  public  health  chronic  stress  Oxidative  stress  workplace  work  environment  knowledge  economy  knowledge  worker  Mobile  Creatives  Mobile  Creative  Future  of  Start-Up  advice  Start-Up  lesson  sick  days  public  interest  shared  economic  interest  common  sense  human  capital  resource  depletion  human  resources  finite  resources  HR  people  management  Leadership  cognitive  bandwidth  attention  span  attention  multitasking  REM  sleep  hygiene  sleep  self-care  Selbstfürsorge  mental  health  health  science  sustainability  sustainable  crony  capitalism  profit  maximisation  shareholder  value  mainstreet.org  Wall  Street  capitalism  exploitation  Workers  Union 
july 2015 by asterisk2a
Spam might not clog your inbox any longer. But what about your life? | Oliver Burkeman | Comment is free | The Guardian
But this raises a question. If spamming is about abusing the resource of other people’s attention, the ethos of spam is everywhere: in clickbait headlines that promise far more than they deliver; in tweets that exploit the “curiosity gap” by tantalizingly omitting key information; in the daily email I now receive – it isn’t spam, technically, because I agreed to it – from a clothing store where I once bought one shirt. Scroll to the fetid lower reaches of many a reputable site and you’ll find links (provided, most often, by Outbrain or Taboola) to the products of content farms, or, as Brunton describes them: “vast algal blooms of linked content with catchy titles, top-10 lists about trending topics, wild claims and needlessly contrarian stances.” None of these were written because a journalist thought the topic mattered; they’re created in response to what’s trending, to exploit the attention already gathered. // Your attention/focus is a limited resource. see book Information Diet
Spam  attention  span  Linkbait  linkbaiting  Clickbait  click  bait  copywriting  phishing  book  Listicle  BuzzFeed  productivity  user  behaviour  finite  resources  life  hacker  life  lesson  focus  e-mail 
july 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
When we blame tech for everything, capitalism gets off the hook | SE Smith | Comment is free | The Guardian
Our smartphones and computers make us permanently contactable and ‘on-call’. But we should be angry at capitalist structures, not app developers.
Silicon  Valley  business  model  pageviews  attention  span  snacking  user  behaviour  mobile  homescreen  mobile  phone 
july 2015 by asterisk2a
Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch | TechCrunch
bit.ly/1NAmQWu "he's showing that he can make practical decisions that benefit the Snapchat users, even if it means losing something that was fundamental to Snapchat's product itself." // But doesn't he give up the 'attention grab/focus' feature for long-form content and thus also loosing share of the snacking %' !!?? long-term we will see what Snapchat will become and be eventually worth. Because it won't be a Facebook. It could turn out to be a Twitter with problems in monetisation (turning a profit and meeting growth stage investors expectations - current valuation ... at IPO and post-IPO one, two years on.) Gary might be right about putting yourself out of business than letting the other guys do it for you. But Snapchat (Mr Spiegel) may have been forced to abandon its 'differentiation' in order to meet valuation expectations by appealing to a broader potential user base to use it more, like to read news & consumer other types of content than Snapchats ( P2P or B2C versions ).
Snapchat  snacking  attention  span  user  behaviour  mobile  homescreen  mobile  phone  valuation  Evan  Spiegel  product  management  consumer  product  Social  Media  Social  Network  Core  Value  Proposition  product  experience  Design  Minimal  Viable  Product/Market  Fit  Officer  differentiate  differentiation  Twitter  Facebook  business  model  Unicorn  speculative  bubbles  speculative  speculation  growth  round  Silicon  Valley 
july 2015 by asterisk2a
Snapchat boss deletes all his tweets - BBC News
[ An attempt for free PR & new user growth bump!? Is growth multiple (m/m q/q) shrinking!? This is certainly a one off growth hack. ] // Snapchat chief executive Evan Spiegel has deleted every tweet he has ever written, as part of his latest push to help publicise the mobile app that wipes posts after a few seconds. "He likes to live in the present," Snapchat told the Wall Street Journal. And he was attempting to show that "ephemeral media" had a powerful role to play in modern communications. Mr Spiegel also launched a low-quality YouTube video to explain with paper and pen how his social network worked. [ Analyst ] "You don't see [Facebook's] Mark Zuckerberg or Sheryl Sandberg tweeting much." [...] Vodafone recently revealed 75% of the instant-messaging traffic on its UK network was down to the mobile app. [...] "Snapchat is now hiring its own team of journalists," "It is becoming a content-distribution platform." // on.wsj.com/1Gf59pA bit.ly/1GYycEs on.mash.to/1JSoLqL
Evan  Spiegel  PR  Snapchat  public  relations  Facebook  Twitter  Platform  content  distribution  content  discovery  ephemeral  business  model  attention  span  user  behaviour  mobile  homescreen 
june 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Is Spotify doomed because of Apple Music? No — Spotify’s been doomed from the start | PandoDaily
Spotify is really the only legitimate competitor left. But its fate, like that of every streaming music service, is also subject to forces outside of its control — forces that are guided by the three-headed hydra of Warner, Universal, and Sony. [...] Although Apple Music and Spotify’s paid tier offer perks that free subscriptions do not — namely, full mobile access and no ads between songs — the majority of users will not pay for something they can basically get for free, even if they miss out on a handful of features. The percentage of Spotify users who pay for the service bears this out, having held steady for years at only 25%. And this trend shows no sign of abating — according to the most recent figures, paid users as a percentage of the whole crept up a hair but still sits at only 26.7%. [rather spend limited disposable income (and time) on weed and other offline experiences (leisure activities) with friends. -VS- The time of u and ur buddy(s) listening 2 new vinyl release]
Apple  Music  iTunes  Spotify  Soundcloud  subscription  model  business  model  Music  Industry  360-music-contract  Indie  Music  self-publishing  The  Content  Wars  attention  span  user  behaviour  snacking  Pandora  Deezer  Radio  8tracks  Tidal  YouTube  marginal  cost  economics  of  abundance  abundance  friction  frictionless  convenience  Netflix  disposable  income  offline  experience  shared  experience  Millennials  generationy  aspirational  product  Apple  status  anxiety  status  symbol  socioeconomic  status  social  status  commodity  business  commoditization  commodities  Media  mass  market  consumerist  consumer  product  antitrust  freemium  Venture  Capital  value  creation  Core  Proposition  Proposition  intangible  value  added  value  Start-Up  lesson  Start-Up  advice  Silicon  Valley  corporate  strategy  exit  strategy  business  strategy 
june 2015 by asterisk2a
Students 'cannot multi-task with mobiles and study' - BBC News
Researchers found that students sending and receiving messages while studying scored lower test results and were less effective at tasks such as note taking. The study examined how a generation of "voracious texters" might be affected by so many online distractions. It found that when students did not use mobiles, they were better at being able to recall information. [...] The study, Mobile Phones in the Classroom: Examining the Effects of Texting, Twitter, and Message Content on Student Learning, carried out a series of tests with 145 undergraduates. [...] "It is a common occurrence to observe students who are physically present, yet mentally preoccupied by non-course-related material on their mobile devices. "As mobile devices have deeply saturated the college student population, this problem will likely continue to pose a significant obstacle," says the study, by Jeffrey Kuznekoff, Stevie Munz and Scott Titsworth. // life hack = focus 100% without distractions, opp for procrasti
learning  focus  focused  online  learning  e-learning  bulimic  learning  Bulimie  lernen  distraction  snacking  mobile  homescreen  mobile  phone  noise  Signal  vs.  noise  pollution  Millennials  generationy  multitasking  brain  neuroscience  neurology  neurobiology  attention  attention  span  inefficiencies  efficient  efficiency  life  hacker  life  lesson  Procrastinating  procrastination  time  discipline  self-regulation  self-awareness  self-improvement 
june 2015 by asterisk2a
Selfies verändern den Blick auf die Welt - SPIEGEL ONLINE
Es verändert unseren Blick auf die Welt, weil wir ihr permanent im Weg stehen. Dabei geht uns die Perspektive verloren. [...] Ein Foto ist ein Anker der Erinnerung [...] Ein Foto sei nichts, sagt meine Frau, außer einem Anker für die Erinnerung an das, was besonders war. Das Selfie ist da einfacher gestrickt. Es ist immer das gleiche Bild vor wechselnder Kulisse. [...] Dafür müssen die Selfies mit einem anderen Mangel leben: Sie stehen vor der Welt. Die Generation Selfie verpasst die Welt hinter sich. Das ist es, was mich stört. [...] Tausend Fotos, ein Gefühl: Spaß [...] Das Selfie trivialisiert damit alles: den Moment, das Gefühl, den Ort. [...] immer eine Inszenierung: fun, fun, fun. Party, Posen, coole Gesten. Vor Berg und Kathedrale, am Meer und auf dem Gletscher.
Selfie  status  anxiety  Selbstdarstellung  Selbstfürsorge  society  culture  Millennials  psychology  attention  span  gesellschaft  Wegwerfgesellschaft  noise  noise  pollution  Signal  vs.  Social  Media  Facebook  Twitter  Instagram 
june 2015 by asterisk2a
A defense of Dave Morin | PandoDaily
[1bn consumer apps are more rare than lottery winners. period.] But despite it all, he just didn’t win. It’s crushing evidence of just how hard it is to build the next huge consumer Internet sensation. Mock Morin all you want, but pre-launch Google valued Path higher than it likely is valued today. If he was wrong to believe he could build the mobile Facebook, so were some of the smartest people in the Valley. So what did Morin do so wrong? Some parts of his thesis were right, but exact manifestations of that thesis weren’t. People were longing for a mobile social network focused on photos. People were longing for a Facebook-other. Just not the one he created. You can never predict how products will resonate. Did he focus too much on pleasing Valley early adopters while Snapchat and Whisper were resonating with teens, and Whatsapp largely got its legs through an international audience? Perhaps. [ Hypothesis; what do u believe what others dont believe
Dave  Morin  Path  Start-Up  lesson  Start-Up  advice  consumer  product  Design  Product/Market  Fit  Minimal  Viable  MVP  hypothesis  Appification  Snapchat  Instagram  Whisper  Yik  Yak  Secret  single-use  app  mobile  homescreen  user  behaviour  attention  span  Kevin  Rose  Silicon  Valley 
june 2015 by asterisk2a
Kara Swisher has lost. | PandoDaily
As Fortune’s Dan Primack points out, as part of Vox, Re/Code now has investors in common with “Square, Uber, Dropbox, Spotify, Instacart, Jawbone, Lookout, Flipkart, etc.” We can argue — and I do, obviously — that having investors in common with companies you cover, or even having investors you cover, is a conflict that can be managed with fierce reporting and clear disclosures. The best example I can offer is that Pando has investors in common with both Uber and Secret. Swisher and Mossberg have made clear they see things differently: Journalism will always suffer when there are investors in common. // &! recode.net/2015/05/26/a-note-to-our-readers/ &! qz.com/412195/comcast-investor-in-vox-media-and-recode-could-end-up-buying-them-both/ &! pando.com/2015/05/27/with-buzzfeed-announcing-ipo-plans-and-comcast-interested-in-vox-let-the-dystopian-future-of-media-begin/
PandoDaily  Pando.com  Re/Code  TechCrunch  AOL  journalismus  investigative  journalism  journalism  conflict  of  interest  Business  Insider  BuzzFeed  Vox  Media  Vice  Mike  Arrington  Michael  Arrington  Kara  Swisher  The  Content  Wars  attention  span  Clickbait  click  bait  Linkbait  linkbaiting  Newsfeed  Google  Search  Twitter  Facebook  The  Verge  Engadget  Comcast  HuffPo  Huffington  Post  Verizon  editorial  independence 
may 2015 by asterisk2a
Snapchat CEO Evan Spiegel: What Is His Endgame? - YouTube
"This is fucking hard." << coming from a person from a very well off background, education, circle of friends. << never faced a wall he had to break through or make it happen by his own. // currently crowned winner at the 'SNACKING media entertainment game on the mobile phone.' // "Snapchat is doing something very important in the world right now." LOL // real question is can they scale advertising (ie turning a profit or be cash flow positive) till the time runs/road runs out to the IPO ... ie having to accept termsheets for a growth round not in their favour. Without loosing one eyeball. Pinterest seems to struggle and is tip toeing into the waters.
Snapchat  Evan  Spiegel  attention  span  distraction  attention  user  behaviour  mobile  homescreen  mobile  phone  mobile  first  Entertainment  WhatsApp  Instagram  Newsfeed  Facebook  Pinterest  user  engagement  user  experience  Silicon  Valley  IPO  scale  scaling 
may 2015 by asterisk2a
In Big Content Push, Verizon Buys AOL For $4.4B [Internal Memo From AOL CEO Tim Armstrong] | TechCrunch
[T]he one [Verizon] investing the most in high quality mobile content – is acquiring AOL with the strategy of building the biggest media platform in the world. [T]he deal will game-change the size & scale of AOLs opportunity. [...] Verizon will propel AOL & comes to the table with over 100 million mobile consumers, content deals with the likes of the NFL & a meaningful strategy in mobile video. [...] going to pursue the joint vision of building the most significant media platform in the world. // &! bbc.in/1bMMwBo "Verizon said the acquisition would give impetus to its 4G wireless video and internet video ambitions, and also feed into its plans for capitalising on the so-called "internet of things"." << WTF, AOL + Verizon = IoT push!? IoT Start-ups doesnt mean broad consumer adoption any time soon. &! HuffPo spin-off on.recode.net/1KZZHLL [ indicates focus on 'Media & Content' to sell ads on, not journalism @AOL as subsidiary of Verizon. TechCrunch to be sold next? ]
AOL  Tim  Armstrong  TechCrunch  Verizon  New  Media  Media  mobile  first  mobile  homescreen  mobile  phone  IoT  Programmatic  Advertising  Programmatic  Content  Huffington  Post  HuffPo  The  Content  Wars  BuzzFeed  Yahoo!  Y!  Yahoo  Upworthy  pageviews  attention  span  Wall  Street 
may 2015 by asterisk2a
DLD NYC 14 - Present Shock (Douglas Rushkoff) - YouTube
Douglas Rushkoff is an authority on the intersection of technology and culture. At DLD NYC, he introduces the phenomenon of presentism, the present shock and what it implies to be always-on. // human attention and time to extract value from and make profit from - eyeballs, pageviews --- 30 sec TV advertisement for 5 minutes is old shool, checking your notifications on your phone 200 times a day is normcore. as if the world would stop spinning if you don't. // Gaming / abusing the smart phone - the remote control for everyone life. not just remote control but also microscope and looking glass. // youtu.be/m4L1Sh8ojLY - Douglas Rushkoff - Present Shock: When Everything Happens Now | Interactive 2013 | SXSW
Career  Politicians  presentism  Millennials  generationy  gesellschaft  Protest  Partei  Protest  Party  Social  Media  attention  span  short-term  thinking  short-term  view  Notification  book  Wall  Street  profit  maximisation  pageviews  shareholder  value  crony  capitalism  sustainable  sustainability  productivity  distortion  corruption  abuse  of  power  distraction  Focus  Start-Up  lesson  Start-Up  advice  value  creation  Proposition  Snapchat  added  value  Core  Product  Proposition  user  behaviour  mobile  first  mobile  homescreen  mobile  phone 
may 2015 by asterisk2a
Every Company Is A Media Company: Can Journalists Redefine Their Careers? -SVW
Every company is a media company because they have to, they don't have much choice.  // &! There's far less need to add people, which is good because a people-dependent business doesn't scale through technology, e.g., public relations. The traditional media industry is a people-based business and it usually requires additional people to produce additional media. It's not scalable in the same way as a software-based business, by adding more machines. - http://www.siliconvalleywatcher.com/mt/archives/2015/03/the_incredible_scalab.php
Start-Up  lesson  Start-Up  advice  Signal  vs.  Noise  Newsfeed  attention  span  content  marketing  added  value  growth  hacking  growth  hacker  PR  public  relations  feedback  feedback  loop  communication  community  management  The  Wars  marketing  advertising 
may 2015 by asterisk2a
You Need To Be A Billion Just To Make A Million | TechCrunch
[ especially consumer apps being hit driven business, already, that can go out of fashion as quickly as they came, might be a flash in a pan like Secret & work only on the SV/SF ] Competition in the Valley has started reaching a new peak, with candidates demanding all kinds of accoutrements just to change jobs. But it’s not just recruiting that has become more challenging. Sales, marketing, public relations — essentially every task that a startup has to do is just more difficult today given this cutthroat environment. The only way to respond to the higher threshold has been to raise ever more capital, and earlier as well. We now have the rise of the “instant unicorn” that can raise hundreds of millions of capital in just the first months of a company’s existence. That means companies are already worth billions, before they may have made their first million dollars in revenue or gotten their first million users. That’s the new normal, and founders have to be ready to adapt.
Silicon  Valley  San  Francisco  barriers  to  entry  distortion  NIRP  ZIRP  QE  A  Round  Seed  Round  Angel  Investor  hunt  for  yield  Private  Market  competitive  advantage  ecosystem  burn  rate  runway  MVP  Product/Market  Fit  Start-Up  lesson  Start-Up  advice  unintended  consequences  bubble  speculative  bubbles  speculative  speculation  Venture  Capital  Private  Equity  growth  growth  hacking  growth  hacker  structural  imbalance  Impediments  creative  destruction  Unicorn  competitiveness  competition  competitive  Signal  vs.  Noise  allocation  attention  span  New  York  Start-Up  Scene  Silicon  Alley  HR  human  resources 
may 2015 by asterisk2a
Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch
combat falling usage & engagement!? VS bit.ly/1by0vvx pay-to-play // FB turned from keeping up with the lifes of their friends (young demographic), into clickbait distraction & time wasting machine. Other platforms emerged 2 hang digitally with ur friends that are way more simplified (tuned down 2 1 usage; Appification) with much less bells & whistles & complexity/depth & distraction vs hooked). Thus the defensive acquisition of WhatsApp, Instagram & fork-out of Messenger. They saw Snapchat as a vector of attack bc of the appeal of ephemeral in todays 'always on record' products. Where VR is bet that is maybe even 10 years out 2 come finally 2 full fruition; mass market adoption (like the phone). Crossing the chasm. // Not even 10 years old & other people attack FBs weaknesses &are winning. But what FB got going for it, another 10 years is, the usr base as advertising victims (targeting&re-targeting) enabled by masscollection via Facebook-button. &log-in used in Apps.
Facebook  Newsfeed  WhatsApp  Instagram  Snapchat  Facebook  Messenger  user  behaviour  Appification  single-use  app  mobile  first  mobile  homescreen  mobile  phone  user  experience  Mark  Zuckerberg  multi-product  company  attention  span  friction  frictionless  Signal  vs.  Noise  pollution  distraction  filter  bubble  advertisement  targeting  Programmatic  Advertising  advertisement  re-targeting  advertisement  marketing  Social  Media  Wall  Street  shareholder  value  profit  maximisation 
april 2015 by asterisk2a
Facebook Finds Strength As A Family, Not An App | TechCrunch
The subtext of Zuck’s “family” quote is that one app can’t do everything. On mobile, people want lean, purpose-driven experiences. Cramming everything into a one-size-fits-all can make it slow and bloated. But when you’re talking about trying to connect every human on earth, a singularly focused app alone can’t possibly meet the diverse needs of a diverse population. Zuckerberg explained “We’re building this family so we can offer unique, world-class experiences for every way that people want to share.” --- // add as user behaviour slash trait "convenience." // ie Instagram releasing separate app for photo collages. // Facebook Messenger as Platform - have ppl not learned to build their business on other ppls lawn? Ok for established businesses and own domain and standalone product and to be on Messenger only to reduce friction, ... still double edged sword.
Appification  single-use  app  mobile  first  user  experience  UI  UX  frictionless  friction  Don't  make  me  think  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  mobile  homescreen  mobile  phone  user  behaviour  user  churn  attention  span  Facebook  convenience  Instagram  focus  execution  noise  distraction  Platform  TOS  Facebook  Messenger 
march 2015 by asterisk2a
Drowning In The Livestreams | TechCrunch
everyone is shouting .... The problem is the incentives are aligned all wrong. Livestreaming apps want content and engagement, so they’re built to make starting a stream as quick and frictionless as possible. Livestreaming apps are not designed to make you take a deep breath and consider whether anyone gives a shit about what you’re going to broadcast. // vs. measurement of quality metrics like Medium measures reading time. // vs ephemeral nature of Snapchat - guaranteed attention. - // and FOMO,
attention  span  attention  Signal  vs.  Noise  content  curation  filter  bubble  Newsfeed  recommendation  Internet  user  generated  content  pollution  Twitter  Tumblr  Periscope  Meerkat  Facebook  Linkbait  linkbaiting  Clickbait  YouTube  user  experience  frictionless  Instagram  status  anxiety  Celebrity  of  You  Vine  engagement  KPI  Snapchat  FOMO  Notification  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  ustream  Qik 
march 2015 by asterisk2a
|LIVE NOW| Meerkat Raises $12M From Greylock At A $40M Valuation | TechCrunch
We’re told by sources that Meerkat has now topped 300K users total, more than 200K of which come from the iOS app. On Thursday, The Information reported that Meerkat was in talks with Greylock Partners, and shortly after Business Insider’s Alyson Shontell and Steven Tweedie confirmed discussions, as well as a $40 million pre-money valuation. // and it doesn't even take long till ppl build features on top of it - that meerkat can build itself given time ... http://techcrunch.com/2015/03/22/katch-meerkat/
attention  attention  span  Meerkat  Snapchat  frictionless  friction  Twitter  TOS  Platform 
march 2015 by asterisk2a
Meerkat might not change the world, but at least it’s authentic | PandoDaily
But I’ll be damned if I don’t admire Meerkat, if only for one reason: it’s about as authentic as social products can come. [...] Which leaves us with Meerkat. In a world ruled by social media tools which encourage their users to present the best versions of themselves — as augmented by various filters and editing tools — the only thing Meerkat lets people share is reality. (That sentence best read in the stereotypical announcer voice.) // as if things can't be "faked" even for live video ....
Meerkat  Snapchat  attention  attention  span  Social  Media  Selbstdarstellung  Celebrity  of  You  status  symbol  status  anxiety  socioeconomic  status  status  culture  abuse 
march 2015 by asterisk2a
INBOUND 2013 - Seth Godin Keynote - YouTube
capitalism = "marketer, bring me some more customers - here is the money for it." - average products for average people. mass marketers for mass consumer products. mass = average. // Internet was invented without marketers in mind. // marketers tell us it is all the same. - ie pain relief medication // tv ads designed "you don't need to listen" // we branded ourself to death // mourn consumer attention and the Normal (Old Media) >> now w 1000's TV Channels and Blogs + YT, Tumblr, Twitter, Snapchat, Pinterest and every other Platform // 14:00 >> long-tail of platforms to publish and be on where attention is. able to reach people who care and ignore ppl who don't. // 17:00 connection economy >> 1000 True Fans, there is not short-cut in the connection economy, and building one with your customer. and the exchange of ideas. earn by being generous and an artist (find ppl who trust you) // create value with connections, many connections = strong value creation // Avoid rush to be average!!!
marketing  advertising  native  advertising  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  content  marketing  Apple  advertisement  advertorial  Branding  attention  attention  span  long-tail  Social  Media  trustagent  trust 
march 2015 by asterisk2a
The Gang of Four: Why Google, Apple, Amazon, and Facebook Dominate the Market - Kara Swisher Keynote - YouTube
some remarks from 2012 /// 'continuous partial attention' // min 40 - always on >> presentism, >> affects journalism and Media >> divide between Pando likes and BuzzFeed likes // FB & Google are in content distribution. // min 46 - VR - Virtual Reality, Augmented Reality ... things respond to you interacting with it, without pressing buttons or calling their name ("Xbox"). &! &! (2012) Keynote Presentation: The New Power Brokers: Amazon, Apple, Facebook & Google - youtu.be/rpsigsW-688
SoMoLo  Amazon  Google  Facebook  Apple  attention  span  user  experience  user  behaviour  Platform  Presentism  on-demand  Twitter  Google  Search  YouTube  mobile  first  mobile  phone  mobile  homescreen  content  distribution  content  discovery  Google  News  Yahoo!  Netflix  virtual  reality  VR  Augmented  Microsoft  HoloLens  Oculus  Rift 
february 2015 by asterisk2a
Snapchat Murders Facebook - YouTube
'nobody has figured out a video on phone/mobile' / Snapchat / Snapchat Stories (user generated content) / Discover (content from multimedia companies/newspapers)
storytelling  Snapchat  Vine  Twitter  Facebook  Video  YouTube  Instagram  trends  trend  Celebrity  of  You  Selbstdarstellung  narcissism  social  status  status  anxiety  status  symbol  socioeconomic  status  culture  Gossip  culture  gaffen  Gawker  Tabloid  Millennials  Silicon  Alley  ugc  user  generated  content  content  discovery  consumption  user  behaviour  mobile  first  mobile  homescreen  mobile  phone  attention  span  snacking  Entertainment  user  hack  Signal  vs.  Noise  filter  bubble  crowd  long-tail 
february 2015 by asterisk2a
Gillmor Gang: The Whole Truth - Gillmor Gang | TechCrunch TV
Apples record Christmas quarter, analysis ( tcrn.ch/1yPb9l2 ): lots of people switching to apple form android for the phablet (iPhone6 plus) // plus MSFT going finally mobile on other peoples system + cyanogen investment + buying some apps that compliment office suit on desktop &! gmail filters, folders, spam system 1000x better than msft exchange when you have high volume mail account. // 26:30 - iOS leads in App dev/testing. "nobody buys stuff on Android, can't build business on Android first." *Robert Scoble. // __>> min 40 - fragmentation of apps (splitting of apps for single use purpose) and notifications. the new interface for apps is the notification. notifications are the new apps. // min 47 - Silicon Valley and Women/Sexism - and continued lack of diversity; pattern matching, confirmation bias, other biases and culture and (seen that will do that too) in leadership, management, mentoring and HR // 1:12:45 talks again about importance of notifications.
iOS  Android  Start-Up  lesson  Start-Up  advice  shareship  wardrobemalfunction  Appification  Notification  mobile  first  mobile  homescreen  mobile  phone  user  behaviour  Millennials  generationy  attention  span 
february 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
DLD15: Andrew Keen: "The Internet is not the Answer" | G! blog - YouTube
>> Speed of change has changed, accelerated. (powerlaw distribution and hockeystick growth of apps) << >> Digital Society isn't working << // "Making the World a better place."- Claim. Criticism is about Privacy, user of Data (TOS), transparency, and how the sum of those companies affect humanity/society ... &! TNW – Andrew Keen – The internet is not the answer | The Next Web - youtube.com/watch?v=moLLHxxD0JM &! youtube.com/watch?v=sVEtTzlqsoE 'Universal Basic Income has to come in the future because of the Future of Work and the Mobile Creative. etc etc.' &! DLD15 Interview/Debate - youtube.com/watch?v=8lV3YRJKLq8 &! youtube.com/watch?v=15SN91hVxSg 'Uber Co. epitomise what it isn't working for people of the rest of the world. It's working for some type of people who have a stake in the company. [...] I am a digital environmentalist.'
Andrew  Keen  book  Social  Media  attention  span  Facebook  Uber  cohesion  Google  Amazon  accountability  oversight  Political  Governance  corporate  working  poor  precarious  work  Precariat  Proletariat  safety  net  Universal  Basic  Income  Grundeinkommen  Mobile  Creative  Mobile  Creatives  exploitation  Future  of  Internet  Signal  vs.  Noise  filter  bubble  education  policy  underemployed  Digital  Revolution  employment  Capital  business  model  labour  market  labour  economics  Robotics  AI  automation  critic  critiques  criticism  Silicon  Valley  algorithm  Software  Is  Eating  The  World  Why  Software  Is  Eating  World  inefficiencies  efficient  disrupting  markets  disruption  Industrial  Revolution  history  technological  history  regulators  self-regulation  regulation 
january 2015 by asterisk2a
Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | TechCrunch
Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers. If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them. &! http://techcrunch.com/2014/12/31/the-message-in-messaging-apps/ &! are still silos - http://techcrunch.com/2015/01/22/button-12m-redpoint/ &! http://techcrunch.com/2014/12/06/six-drivers-of-the-700b-mobile-internet/
Appification  Social  Media  Chat  App  Snapchat  WhatsApp  Twitter  Facebook  sharing  attention  span  Signal  vs.  Noise  pollution  filter  bubble  Trend  Secret  Yik  Yak  Tinder  ephemeral  Viber  Tango  Kik  Platform  silo  Big  Data  mobile  first  mobile  homescreen  cellphone  usage  usage  pattern  hook  habit  forming  user  behaviour  SMS  Phablet 
january 2015 by asterisk2a
The World’s Biggest Popstars are Walking Contradictions | NOISEY
bit.ly/1HXHZIy &! "However, what's most telling, is that Lorde has become a bit of an icon for the materialists that she set out to criticise. Kanye loves her; "Royals" soundtracked an advert for a $700 Samsung phone; she's collaborated with MAC cosmetics. It's this exact contradiction - I'm this and I'm also this - which is part of a wider social trend that's fucking around with the definition of authenticity and counter-culture. This stems from what, if you want to get academic about it, is called hyperreality - a phenomenon first observed in the eighties by French sociologist Jean Baudrillard. Shows like The Only Way is Essex are the pinnacle of hyperreality, where even though it clearly states that it's been scripted for your pleasure, the programme relies on the viewer buying into the idea of the characters being completely genuine. [...] we don't want to reject consumer culture at all. We want to buy into the idea of rejecting it. [...] We suck it up and go along with it.
Music  Industry  Pop  Culture  frictionless  attention  span  Lorde  socioeconomic  status  status  symbol  social  status  status  anxiety  sociology  psychology  materialism  society  superficial  Entertainment  Industry  Personal  Brand  lifestyle  western  lifestyle  counter  Amanda  Palmer  YouTube  capitalism  aspirational  product  marketing  PR  Celebrity  of  You  celeb  counter-culture  authentic  authenticity  paradox  hyperreality  hypocrisy  Indie  Music  counterculture  Umberto  Eco  book 
december 2014 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
BBC News - A Point of View: Are we really interested in saving time?
... but what about phytonutrients/phytochemicals and fiber ... see nutritionfacts.org ... as long as no long-term study is done, one should not live off it. [...] !!! It's worth asking how we've become as time-poor as we feel we are today. I'm old enough to remember discussions of 40 or 50 years ago about how we'd fill our days when most kinds of human labour were done by machines. Technology is largely a succession of time-saving devices. It's strange, then, that an age of unprecedented technological advance should also be one of such acute time-poverty. Are we really dreaming of living more slowly? Or could it be that many of us are secretly addicted to the fast life? [... being busy became a status symbol, of being needs and important ... for other peoples life/people depend on us ...] [...] the fact that we're going to die. By being always on the move and never leaving ourselves without distraction, we can avoid such disturbing thoughts.
Soylent  western  lifestyle  pattern  diet  western  society  western  diet  Standard  American  leisure  time  society  time  sociology  socioeconomic  status  status  symbol  social  status  status  anxiety  Philosophy  social  science  social  study  death  attention  attention  span 
november 2014 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
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