asterisk2a + social + engine   3

Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
On Google's new Search Algo Push/Update - Called Panda.
Lesson Learned. Don't build your business on other peoples platform. Even if it is search. Meaning if your business is primarily impressions/unique visitors coming in via search, or even Social Media (FB - newsfeed algo, Twitter - noise + search algo, Pinterest - search algo, Amazon - product search) ... then you have one more thing to worry about every day - because you can't fix it if they break it for you. +++ http://recode.net/2014/05/23/yes-google-punished-ebay-for-bad-seo-practices-but-it-wasnt-part-of-panda-update/
Google  search  engine  Platform  Open  Platform  Facebook  Twitter  Tumblr  Pinterest  YouTube  business  model  algorithm  algos  algorithms  algo  SEO  SEM  Social  Media  Newsfeed  Bing  Yahoo!  eBay  ecommerce  e-commerce  commodity  business  commoditization  Amazon  Don't  be  evil  communication  transparency  competitiveness  comparative  advantage  competitive  advantage  content  economy  marketing  Gary  Vaynerchuk  HuffingtonPost  Yelp!  Mahalo  Jason  Calacanis  jasoncalacanis  AltaVista  Vertical  Vertical  foursquare  interest  graph  graph  Google+  Listicle  Trending  Topics  Journalism  journalismus  BuzzFeed  Upworthy  Viral  Mashable  consumerist  zombie  consumer  Consumerism  consumer  user  user  experience  Start-Up  advice  Start-Up  lesson  TOS  Wordpress 
may 2014 by asterisk2a

related tags

2.0  24-hour  added  addiction  AdSense  advantage  advertisement  advertising  advertorial  advice  Age  algo  algorithm  algorithms  algos  AltaVista  Amazon  Appification  attention  bait  be  behaviour  Bing  blog  Blogger  Blogging  blogosphere  blogs  book  bookmark  bubble  business  BuzzFeed  Calacanis  click  Clickbait  clicks  commoditization  commodity  communication  comparative  competitive  competitiveness  consumer  Consumerism  consumerist  content  contextual  Core  creation  creator  curation  customer  cycle  Diet  differentiate  differentiation  digital  discovery  distraction  distribution  Don't  DoubleClick  e-commerce  e-mail  eBay  ecommerce  economy  email  engagement  engine  evil  experience  exploitation  Facebook  Fans  filter  first  FOMO  Forbes  foursquare  friction  frictionless  Gary  Godin  Google  Google+  graph  hack  hacker  homescreen  Huffington  HuffingtonPost  HuffPo  Information  interest  Internet  Jason  jasoncalacanis  Journalism  journalismus  lesson  life  lifestyle  Linkbait  linkbaiting  linkedin  Listicle  long-tail  Mahalo  marketing  Mashable  Media  micro  mobile  model  native  natives  network  News  Newsfeed  Niche  Noise  NYT  NYTimes  Open  page  phone  Pinterest  Platform  pollution  Portal  Portals  Post  Product  productivity  promoted  Proposition  psychology  publishing  RSS  search  self-publishing  SEM  SEO  Seth  shared  short-form  Signal  Silicon  snacking  Snapchat  Social  sociology  span  sponsored  Start-Up  targeting  techmeme  tl;dr  Topics  TOS  transparency  Trending  True  Tumblr  Twitter  Upworthy  UpWorthy  user  Valley  value  Vaynerchuk  Vertical  views  Viral  vs.  western  Wordpress  Yahoo!  Yelp!  YOLO  YouTube  zombie 

Copy this bookmark:



description:


tags: