asterisk2a + social + armour   1

How Sportswear Brands Build Loyalty - YouTube
advertising and marketing led growth in this segment is short sighted, inflating the numbers bc >> LTV of organic growth customers > than acquired customers through advertising, also in advertising (without a high Net Promoter Score/Viral Co-efficient/Product/Market-fit) there is no multiple for each dollar spend on advertising/marketing). The best would be native advertising/content marketing EDUCATING the people about health, fitness, and the added value and value creation your product brings in this "Project Me" that millions of people start on January 1st, every time again, ... // social status - of being fit, healthy, eating organic, etc << disposable income and time! //
Fitbit  Brand  quantified  self  added  value  value  creation  Under  Armour  Nike  adidas  community  community  management  mission  communication  Start-Up  lesson  Start-Up  advice  Net  Promoter  Score  Product/Market  Fit  viral  coefficient  content  marketing  consumerist  consumerism  zombie  consumer  status  anxiety  social  status  socioeconomic  status  convenience  disposable  income 
may 2015 by asterisk2a

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