asterisk2a + services + cloud   2

Will Somebody Finally Buy Rackspace, Please | TechCrunch
In today’s cloud market climate, a mid-tier player like Rackspace has been caught between a rock and a hard place for some time, squeezed in an infrastructure service market dominated by big players like Amazon Web Services, Google Cloud and Microsoft Azure. As these players engage in a fight to the bottom in an escalating pricing war, a company like Rackspace whose main focus is infrastructure services finds it increasingly difficult to compete, especially when these other companies can cover their losses with more profitable parts of their organizations. [...] Faced with that kind of landscape, Rackspace walked away from the IaaS [ Infrastructure as a Service ] market altogether last month, moving to what they were calling a managed approach. In other words, they would help companies manage their cloud services.
Rackspace  differentiation  differentiate  cloudcomputing  Wall  Street  AWS  Amazon  Google  Cloud  Microsoft  Azure  PaaS  SaaS  IaaS  customer  service  service  industry  convenience  Services  service  economy  customer  experience 
september 2014 by asterisk2a

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