asterisk2a + selling   6

Microsoft Writes Down $7.6B Of Its Nokia Acquisition, Announces 7,800 Layoffs | TechCrunch
Microsoft [...] erasing $7.6 billion from its books. [...] Microsoft’s phone business has suffered from lower revenue and unit volume than the company originally expected. [...] The staff cuts come on the heels of Microsoft selling part of its Bing team to Uber, and the transfer of 1,200 staffers to AOL as the firm exits the ad business. [...] “We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family. In the near-term, we’ll run a more effective and focused phone portfolio while retaining capability for long-term reinvention in mobility,” &! Swing of tech pendulum: Nokia 2000's to Apple (hw focus (as platform) & UX/UI consistency of iOS 1st) & Google (free Android platform 2nd) in ~10 years - &! &! afterthought
Microsoft  Nokia  Windows  Phone  Windows  10  Satya  Nadella  mobile  first  user  behaviour  phablet  feature  Smartphone  Platform  differentiate  differentiation  selling  point  Fire  Phone  Amazon  Apple  Google  iOS  TOS  Android  Silicon  Valley 
july 2015 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
Behind the Brand--Tim Ferriss, The 4-Hour Chef - YouTube
talking about the book
talking about selling in digital age
talking about content creation and attention span
people have to trust the messenger before they send out them self the message
writing is thought on paper
polymath is not dead
talks about haters, blogging,
talks about 80/20, fear, goals,

Tim Ferriss, "The Four-Hour Chef": Authors at Google

Samovar Tea Talks with Tim Ferriss
goals  fear  Pareto  principle  rule  80/20  rule  happieness  internet  culture  hater  blogging  entrepeneurship  lifehacks  lifehacker  life  lesson  polymath  book  writing  elevator  pitch  selling  social  marketing  digitalnatives  digital-content  digital-economy  marketing  attention  span  content  creator  Tim  Ferriss 
january 2013 by asterisk2a
A new way of looking at sales and marketing | VentureBeat
Strategy for improving marketing and sales / conversion rate;
Email existing customers personally and ask them the following to answer;
“What convinced the customer to pull the trigger and buy the product?”
“What did he pay and why was he willing to pay that?”
“Why does he trust this company?”
“How did he choose to evaluate the product in his environment?”
“Why did he choose this particular product from this company?”
“How did the company reach him? What tools did they use and where was he when they found him”
Give them your phone number 'for anything else, you can call me at a reasonable time'
Many tnaks in advace,
Michael Jung

CEO ....
marketing  salesman  sales  startup  business  tip  selling  product  customer  customer-outreach  optimisation  tuki 
february 2010 by asterisk2a

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