asterisk2a + saas + landingpage   1

The Future Of Marketing Automation | TechCrunch
A key contributor to the current state of marketing automation is the fact that its roots stem from email blasting. As these systems layered in landing pages and forms, web activity data [tracking ie Chartbeat], triggers, etc. over time, they became bloated from trying to do too much and began to over-promise and under-deliver. [...] A Lack of Automation in Marketing Automation The biggest problem is that these rules are hard-coded to specific user actions based on an aspirational understanding of what constitutes a good lead, versus based on what the data says. [...] Rather than trying to house everything in one monolithic marketing automation system, tomorrow’s platforms will be more intelligent and thinner, plugging in many smaller specialized applications. They’ll use a wealth of data to deliver relevant recommendations across your key customer touchpoints.
e-mail  marketing  marketing  content  marketing  lead  generation  Sales  Funnel  SAAS  Software  Is  Eating  The  World  landingpage  tracking  Chartbeat  advertisement  re-targeting  advertisement  targeting  advertisement  complexity  friction  machine  learning  deep  learning  augmented  intelligence  Big  Data 
april 2015 by asterisk2a

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