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Epoxy partners with top MCNs to makes multi-platform content management less of a pain | PandoDaily
The emergence of tools like Epoxy couldn’t have come at a better time for MCNs and the creators they represent. While YouTube has continued to grow in reach, the video giant’s relationship with its stars has deteriorated rapidly. Many prominent voices in the community have questioned the fairness of the revenue splits available on the platform, as well as the lack of sales support and sophisticated content management tools. The result of this discontent has been a general belief that it’s no longer enough to build a “YouTube business,” but rather that it’s crucial to build a multi-platform video business with YouTube as just one aspect – typically the top-of-funnel audience acquisition component.
MCN  YouTube  Network  Social  Media  Multimedia  Platform  TOS  content  distribution  content  creator  Instagram  Vine  Twitter  Facebook  Snapchat  Sales  Funnel  marketing  advertising  native  advertising  content  marketing  SaaS  operations  influencer 
january 2015 by asterisk2a

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